Marketforce’s Post

In this era of unprecedented uncertainties, when trying to anticipate the evolution of own label in terms of its relation with brands, it is perhaps best to start with the consumer’s perception of the role of own label, one of (more…) The post Own Label – Where Next In The UK? appeared first on KamCity.

We were delighted to have The Telegraph's Anthony Crocker join us as a moderator for the final #AOPCRUNCH of 2024. Listen in to discover his top takeaway from the discussion and how digital publishers connect the dots internally to maximise revenue. You can also find the full write-up on InPublishing here for more learnings from the discussion: https://lnkd.in/e2eqzgUW #digitalpublishing #digitalmedia

The PPA has revealed its second Next Gen Board, with #BauerMedia's Curtis Moldrich securing a spot among the rising stars of publishing. The PPA Next Gen Board is made up of sixteen aspiring under 35s who have been chosen from across the industry to work in tandem and collaboratively with the main PPA board to help shape the future of the publishing sector.

In the newest episode of “Inside Independent Publishing (with IBPA),” Doug Seibold shares tips on how to increase revenue and run your publishing business successfully. Listen here ➡ https://buff.ly/3LGi5Ar

GCI: When GCI in Alaska shuts down cable TV service in 2025, will the company remain a cable operator under Title VI of the Communications Act? The answer could be an expensive one for Anchorage-based GCI, perhaps running in the many millions of dollars per year. "Any entity that no longer offers cable service also will give up the advantages or obligations of operating pursuant to Title VI of the Communications Act," said Cheryl Leanza, an attorney with Best Best & Krieger. Under current FCC regulations, something called the mixed-use rule bars cities from imposing their 5% cable franchise fee on the broadband revenue of cable operators. But the mixed use rule does not shield pure-play broadband ISPs, which looks like GCI’s future legal status in the coming months. The city of Portland has told the FCC that the mixed-use rule robs cities of $3.75 billion annually. GCI has 156,400 broadband subscribers. Assuming each pays about $70 a month for Internet, GCI could be on the hook for $6.6 million under a 5% right of way fee without the mixed-use rule backstop. That’s a big number compared to zero. It's always possible that GCI protected itself ahead of time in its latest franchise renewals and other legal agreements. "The impact of a decision to terminate cable offerings on the provider's continued operation, and on consumers, depends on state and local law and the agreements and permissions these providers have in place with the relevant authorities – including terms relating to terminating a franchise," Leanza said. https://lnkd.in/e2JPS_kj

Eek, I've always wanted my writing to be in a book at the airport and now I've done it! This HBR guide features an article I wrote with Dr Elena Doldor on the importance of acknowledging office politics and trying to make it more inclusive. If you happen to be at an airport (or any major bookshop if you're watching your carbon footprint) then do have a flick through it while you're trying to convince yourself that the bar of dairy milk at the till could be calorie free. https://lnkd.in/eVpGVRTz

If you are a publisher trying to figure out consumer value exchanges for registration and email capture, here is a great webinar I did with Lucy Rogers at LiveRamp. It was created to showcase all kinds of value exchanges with examples. Most of the examples have little to do with Bonbon Technologies, and showcase approaches from companies like Piano, Sided, OpenWeb, Poool, Slickstream, Disqus https://lnkd.in/gVXMWSSj

Great to hear Explorage.com featured in Insider Media Business Briefing about our plans for growth.🎙️ The video also shared an interesting snapshot on some of the UKs deals at the moment. 🤝 I must say I love a short sharp podcast/bulletin like this. I even indulged in listening to it in 1x speed. ⚡️ Thanks Douglas Friedli for sharing. 📣 #business #investment #investing #aquisitions #growth #startup #wales

Each year #theARF tracks questions posed by the industry and releases a report on the FAQs received. In 2023, industry members were most interested in marketing issues, media issues & platforms and creative issues. The ARF discusses those questions, and the answers, in a new report available to all members. #advertising #marketing #media #publishing #broadcasting #research #advertisingresearch

Check out the latest insights on new subscriber acquisition! In a recent article by James Evelegh of InPublishing I discuss with industry experts the trends and best practices for acquiring new subscribers. https://lnkd.in/eSx4E8nQ