The Engine Shed’s Post

🔔 The European Commission has formally designated #Temu as a Very Large Online Platform (#VLOP) under the Digital Services Act (#DSA). As you can read on the Commission's publication, following today's designation, Temu will have to comply with the most stringent rules under the DSA within four months of its notification, such as the obligation to duly assess and mitigate any systemic risks stemming from their services, including the listing and sale of counterfeit goods, unsafe or illegal products, and items that infringe intellectual property rights. Following its designation as a VLOP, the Commission will be competent to supervise Temu's compliance with the DSA in cooperation with the Irish Digital Services Coordinator. You can read more on the Commission's website: https://europa.eu/!gwgBgj cc Ecommerce Europe

A raft of new research has found that not only has direct mail increased in effectiveness, but people prefer it too. The latest edition of the highly influential IPA Bellwether Report has just revealed that while areas such as TV (-0.7%), out of home (-10.8%) and audio (-4.5%) contracted, direct mail increased by 7%. These findings build on the latest Jicmail report, which found that 8.4% of mail prompted a website visit in Q4 2023, with 4.8% prompting an account look-up and 3.3% an online purchase. This reflects a healthy 40% conversion rate from site visit to purchase. Read the article here: #sappi #PrintMedia #DirectMail

A raft of new research has found that not only has direct mail increased in effectiveness, but people prefer it too. The latest edition of the highly influential IPA Bellwether Report has just revealed that while areas such as TV (-0.7%), out of home (-10.8%) and audio (-4.5%) contracted, direct mail increased by 7%. These findings build on the latest Jicmail report, which found that 8.4% of mail prompted a website visit in Q4 2023, with 4.8% prompting an account look-up and 3.3% an online purchase. This reflects a healthy 40% conversion rate from site visit to purchase. Read the article here: #sappi #PrintMedia #DirectMail

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