Lisa Hodgson’s Post

As Black Friday approaches, I’m seeing the usual discourse online about how it encourages unnecessary purchases and how the deals may not be as attractive as they seem. While some might question why small businesses like ours participate in this high-pressure event, the reality is that, for many of us, it’s a matter of survival in a world dominated by corporate giants like Amazon. People want it cheap, and they want it now! Here’s why we do Black Friday our way – and why YOUR support means everything to us. ⭐ We don’t do deals, we do discounts. Our customers don’t need to be concerned about being swizzed on Black Friday by a shiny offer – our discount applies to our entire offering, from luxury hampers, to humble haddocks, to gift vouchers. Enjoy a genuine discount on Scottish produce. 💙 The Feel-Good factor. By choosing to buy from a local business such as ours, you are not just supporting us, but the fishermen and local producers we work closely with. Shop small and our coastal communities also benefit. 📅 It helps us plan. Our Black Friday discount entices customers to place their Christmas orders early. This allows us to plan ahead, putting in place the resources and produce we need to deliver a great experience and quality catch. 🎁 It helps you plan. Order early and we can accommodate your chosen delivery date. Your Christmas gifts can also be arranged in a matter of clicks. We’ll do the rest, even the wrapping. 🥊 Finally…We have to compete. Black Friday is dominated by big, sexy discounts and deals. Shoppers are now actively holding back on making purchases until the sales start. If you can’t beat them, you need to join them. Will you be doing Black Friday shopping this year? #shopsmall #supportlocal #shopsmall #scottish #fishing #blackfriday

Just had a thought-provoking reflection about Black Friday... Having worked with shopping centers since 2015, I've noticed something crucial: we're thinking about Black Friday all wrong. It's not just a one-day sales event. It's the gateway to the entire festive shopping season. Remember 2017? I witnessed shoppers camping outside malls with sleeping bags at midnight. That energy doesn't just disappear after 24 hours. The real winners in retail are those who see Black Friday for what it truly is: a catalyst that ignites consumer excitement for the weeks ahead. Question for fellow marketers: Are you building isolated Black Friday campaigns, or are you crafting integrated festive season strategies? #RetailMarketing #BlackFriday #ConsumerBehavior #MarketingStrategy #RetailInsights

🎃 Avoid the Black Friday Nightmare Before Christmas! 🛍️ This Halloween, ensure Black Friday doesn't cast a shadow over your festive season. Here are some crucial tips from our guide to help shape your eCommerce strategy into a success story: Start Early and Generate Excitement ✅ Create a buzz well before the shopping rush begins. Use early promotions and captivating content to grab attention. Reward Loyalty ✅Make your loyal customers feel appreciated by granting them early access to special deals. Optimise Your Website ✅A smooth checkout process can make all the difference. Ensure your site is quick, mobile-friendly, and set to turn visitors into buyers. Prepare a Backup Plan ✅Be prepared for anything with a contingency plan to manage unexpected traffic spikes. Avoid turning the holiday season into a nightmare and instead, transform Black Friday into a success. Let’s make it your best one yet! https://lnkd.in/e2EzfFmd #BlackFriday #eCommerce #Halloween #HotDogSolutions #SalesSuccess #MarketingMagic 🎃

We all know Black Friday is the ultimate day to score deals on holiday gifts for friends and family. But here’s the little secret behind those jam-packed carts: a good number of those “gifts” aren’t going under anyone else’s tree! Studies show that about 60% of Black Friday shoppers are actually shopping for themselves – yep, treating themselves to a well-deserved deal on that item they’ve been eyeing all year. And who can blame them? With deals too good to pass up, it’s easy to justify slipping a little something extra into the cart. Plus, when you’re saving big, it almost feels like you’re losing money not to buy it, right? So if you catch yourself filling that virtual cart with a few extra “treat yourself” buys, just know you’re in great company! Happy shopping, and remember: It’s perfectly okay to be your own Santa this season! 🎁💳 Fun Fact Friday is just a great way to share things that maybe the average person doesn't know. Do you have a fun fact to share? Leave your fun fact in the comments below! Have a great weekend! #FunFactFriday #blackfriday #imworthit

You're saying, "what's the big deal about Black Friday? Actually Black Friday is a big deal because it's become a massive shopping event.   It kicks off the holiday season with big discounts to buy gifts and even a few treats for yourselves. And this is why it grabs so much attention, beginning on American Thanksgiving. And there are other reasons why besides the Crazy Discounts. Retailers slash prices on all kinds of items—electronics, clothes, appliances, everything. It’s a chance for people to snag deals they’ve been waiting for all year.   Because it's for a limited time because the deals often feel urgent—“only while supplies last” or “one day only!” This creates a Fear of Missing Out (FOMO), driving people to act fast.   There's a Tradition too. In some families, Black Friday shopping is a ritual. People wake up early (or stay up all night) to hit the stores together.   Retailers look forward to the massive sales volume. It’s one of the biggest revenue days for retailers. People spend billions of dollars in a single day!   Actually it's also created global Influence. What started in the U.S. has gone worldwide. Even countries without Thanksgiving are jumping on the Black Friday bandwagon. For some, it’s a fun shopping spree; for others, it’s only an overhyped day of consumerism. Either way, it sure gets people talking! 🛒 What do you think about Black Friday? Yeah or nay, I'd love to hear all about your opinion in the comments! *** 𝐻𝑖, 𝐼'𝑚 Roz 😀⁠ ⁠ I can help you with the English language skills you need for work & daily life in Canada. ***  #English #Communication #BusinessEnglish #BlackFriday

Now that we've officially finished the turkey, mashed potatoes, and pie and wound down the Thanksgiving festivities, and as we sit here on Travel Tuesday (make sure to check those airfare deals! ✈️), let's talk about retail's Super Bowl: Black Friday! 🛍️ Black Friday can trace it's origins to Philadelphia in the 1950s, when post Thanksgiving shoppers mixed with tourists and Army-Navy football fans to create chaos in downtown Philly. By the 1960s, the chaos continued but the local retailers has begun to capitalize on the crowds, offering deals to shoppers on the day after Thanksgiving. It wasn't until the 1980s that Black Friday truly took off nationwide (though pockets of the US partook far earlier), and I'm sure we all remember the weirdly nostalgic Black Fridays (and commercials) of the 1990s and 2000s, with shoppers lining up at Macy's, Sears, and more at 2 AM, hoping to score 65% off a new TV 📺 and 50% off cookware 🔪. (If you don't, hopefully the picture below jobs your memory!) Fast forwarding to today, Black Friday has transformed from a one-day shopping experience to a week-long shopping extravaganza, with deals hitting the sites and shelves a few days before Thanksgiving, and lasting through Small-Business Saturday and Cyber Monday. That's not to say that Black Friday still looks the same, with fewer opportunities to find 70% off a new appliance and far more traditional discount numbers, but the shopping excitement remains and Black Friday persists. Speaking of Black Friday, I'm sure you're already thinking about Black Friday 2025, and there's no better place to learn how to up your game than The Lead Summit (May 28-29, 2025)! Registration opens soon so keep an eye out for another update there! 💬 Lastly, I would love to hear about your biggest Black Friday steals, best finds, or most impulsive purchases (those are the fun ones!) in the comments below!

Attention all eCommerce brands 📣 Don’t panic but Black Friday is officially less than 100 days away 🗓 Whilst alarm bells might be ringing for you, a lot can change in 100 days so long as you act fast ⏰ With this in mind, we’re taking a look back at what we learned from last year’s Black Friday with this blog: https://lnkd.in/etwcNYiC What are your plans for Black Friday this year? #ecommerce #ecommerceagency

Tolu’s Black Friday Wake-Up Call: Shopping Smart This Festive Season It was Black Friday, and Tolu was ready to shop. She’d been dreaming of a blender to start her healthy smoothie lifestyle but her plans flew out the window when the sales started rolling in. A gold coffee maker (she doesn’t drink coffee), glittery throw pillows, scented candles, and high heels she could barely walk in—all ended up in her cart. By the end of the day, her wallet was empty, and her home was full of things she didn’t need. That evening, her best friend Amaka came over and couldn’t believe it. “Tolu, this is sales fever! Did you really need all this?” Amaka smiled and said, “Sales are fun, but they’re also traps! Here’s how I shop smart: 1️⃣ Ask yourself: Do I really need this? Will I use it? 2️⃣ Stick to a budget: Decide how much you can spend and don’t go over it. 3️⃣ Make a list: Only buy what you planned for. No sneaky extras!” Tolu realized she had let the excitement get to her. She returned the things she didn’t need and finally got her dream blender. By Christmas, she felt great—she stayed within her budget and avoided clutter. The Takeaway: Sales are exciting, but don’t let them trick you into buying things you don’t need. Set a budget, make a plan, and stick to it. Remember, the best deal is spending money on things that truly matter. Enjoy the festive season, and let’s make smart spending the trend this year! What’s your Black Friday win (or fail)? Share below—I’d love to hear! 🎄💸 #ShopSmart #FestiveSeason #BlackFriday2024 #BudgetGoals #PersonalFinance #SpendWisely #HolidayTips #SmartShopping

#BlackFriday #MarketHoliday #ShopSmart So, here’s a thought: Should Black Friday really be a market holiday? 🤔 I mean, who wouldn't want to enjoy the day without the rush of shopping? Exhaustion Factor: After Thanksgiving feasting, who feels like jumping right into sales at 7 AM? 😴 Family Time: Wouldn't it be great to spend more quality time with loved ones instead of standing in checkout lines? ❤️ Stress Levels: The craziness of Black Friday can lead to some serious stress. A day off could help us recharge our batteries! 🔋 Retail Worker’s Perspective: Let’s not forget about those brave retail workers who have to gear up for the madness. They deserve a break too! 🙌 I really believe that making Black Friday a market holiday could create a more relaxed atmosphere for everyone involved. It’s crazy how holiday shopping has become more about survival than enjoyment. Now, I’d love to hear your thoughts on this! Do you think Black Friday should be treated as a market holiday? Or maybe ... Should Black Friday Be a National Holiday for Shoppers' Relief? Answers: https://lnkd.in/gAGCh6q4

#BlackFriday #MarketHoliday #ShopSmart So, here’s a thought: Should Black Friday really be a market holiday? 🤔 I mean, who wouldn't want to enjoy the day without the rush of shopping? Exhaustion Factor: After Thanksgiving feasting, who feels like jumping right into sales at 7 AM? 😴 Family Time: Wouldn't it be great to spend more quality time with loved ones instead of standing in checkout lines? ❤️ Stress Levels: The craziness of Black Friday can lead to some serious stress. A day off could help us recharge our batteries! 🔋 Retail Worker’s Perspective: Let’s not forget about those brave retail workers who have to gear up for the madness. They deserve a break too! 🙌 I really believe that making Black Friday a market holiday could create a more relaxed atmosphere for everyone involved. It’s crazy how holiday shopping has become more about survival than enjoyment. Now, I’d love to hear your thoughts on this! Do you think Black Friday should be treated as a market holiday? Or maybe ... Should Black Friday Be a National Holiday for Shoppers' Relief? Answers: https://lnkd.in/gCAFyT8B