BIG NEWS!!! We are launching our GTM Certification Program today! Scroll down to see what it means, and keep reading if you want the details. SOME BACK STORY... When I started with GTM Partners (almost) 2 years ago, we were trying to figure out how to fix Go-to-Market. We had a mission and no product. We consulted with clients to help them with their Go-to-Market strategy and buy us time to find the products that the market needed to grow efficiently. To make our client engagements more turnkey and productive, we used our collective know-how and deep GTM research to develop tools and frameworks that would solve real Go-to-Market questions: 1. Who is our best audience? 2. Which products should we build? 3. How can I reach my audience, and do I have the right resources to do it? 4. How should I present my products to the marketplace? Do I have to create a category? Do I have a differentiated point of view? 4. How can I make my sales cycles shorter? Do I have the right salespeople? 5. How can I ensure my customers stay with me? 6. How do I improve NRR and get my customers to spend more? 7. What should Revops look like for a company our size? A product started to evolve through the development of these tools and frameworks. We tested, improved, and worked to make these processes turnkey for ourselves and launched them as tools in our research portal. While we produced explainers for the tools, our clients seemed to activate the solutions much more quickly when Bryan Brown, Sarah Allen-Short, and I walked them through the program. But we are only three people, and if we are going to fix Go-to-Market for all, we need scale. So here we are, two years old, and last quarter, we officially certified over 30 people on the GTM Operating System. Congrats to our first official certification cohort! Inverta, Intelligent Demand, Carabiner Group, Khronos, Revenue Reimagined, Tim Hillison, Jason Yarborough 🐻, Blake Williams 📒, Tracy Hernandez, Sandy Yu, Christian Städtler, James Lamberti, Jake Reni, Adam Jay, Dale Zwizinski, John Common, Mick Wilcox, Kenneth Andersen, ☁️ Cliff Simon, Kendra Hathway, Kathy Macchi, Shelly Kulesza, Rachel Bryant, Erin Rampey, Ann Roskey, Frank Busse, James Pintsak, Nicole Davolt, Nina Hambleton, Rachel L., Megan Gooding, MBA WHAT DOES THIS MEAN!?! When you leverage anyone from our #GTMarketplace of Agencies and Fractional leaders. You will get the same systems we can offer, combined with the incredible talents of these go-to-market implementation experts. We advocate for them and know they are experts in what a modern Go-to-Market should be. COMING SOON! Now that our agency and fractional leadership programs are off the ground, the next step is working with organizations that want to improve their Go-to-Market from within! Starting this summer, we will certify Go-to-Market teams to use our processes and programs, providing education that will lead to tangible results improvements. DM me for more info!
Congrats to the 1st certified cohort. I’m looking forward to joining you soon.
Lindsay Cordell, Bryan Brown and Sarah Allen-Short, so thrilled to be a certified partner of the GTM OS. I ❤️ the combined power of GTM OS with Revenue Retention Advisors LLC to help companies drive revenue and growth from *existing* customers!
This is incredible and I would very much like to join a future cohort!!
We are looking forward to partnering with GTM Partners - lets Reimagine GTM
So psyched to be a part of the first cohort of Certified GTM Partners.
Exciting times ahead! Your hard work and dedication are truly paying off. 🎉
We are excited to be partnering with GTM Partners and being certified on the operating system!
This is such a great way to start the week!
Congrats my friends! Lindsay Cordell you'll just never stop enabling others 🤗 which is so powerful and makes your impact that much bigger. Cheers!!
🌱🚀 Sustainable Growth Strategist | Go-to-Market Expert | HR and Impact-Focused Founder
8moSo grateful to be part of it and a partner of GTM Partners now. Thx, Lindsay Cordell, Bryan Brown, and Sarah Allen-Short. I learned so much from you. Now it's time to use the Operating System and to drive GTM in Europe in combination with GTM Pioneers and Kptn