GTM Partners

The 5 GTM Mega Trends for 2025 say that Strategists are better than Specialists. What that means is that Jack of all Trades and Master of None is actually a good thing to be in this current economic condition. No matter how good you are in your core area of expertise, you have to expand and diversify your knowledge and your skill sets. The GTM OS Certification program has been put together to empower GTM specialists, no matter what their discipline, to become GTM Strategists who are equipped to support their clients and customers at every step of the GTM Process. Watch Mallory Lee, Co-Founder of the RevTech Review, who is also a RevOps consultant talk about how taking the GTM Certification and how she thinks it can benefit a GTM Team. In her own words, it provides the team with a common language and a common framework that they can all use to define the process and strategy. Is your team a team of strategists or specialists? What are your team's knowledge goals for 2025? The GTM OS Certification is not only about theoretical knowledge but practical insights from a host of GTM Experts. Link for more information in the comments: #GTMOperatingSystem #GTMOSCertification

How would you like your customers to say these words about your Technology solution? 📢 “The customer experience is amazing. Better than anything else we’ve ever used.” 📢 “A must if you rely on digital marketing channels.” It sounds great to hear customers saying such great things about your product. But your customer is very obviously invested in your product and will definitely have great things to say about it. What is more awesome is when it is a 3rd party validated product review. One that is not influenced only by your customer. Is there a way to utilize third party validated reviews or data in your marketing and sales process? The answer to that is a resounding yes! The GTM Partners ROI Study uses not just customer reviews and customer interviews, but 3rd party data from review sites like G2 to build a truly comprehensive picture of what your product is capable of. And when you use the GTM Partners ROI Study to show a client what your solution can do, they get customer reviews - they also get a view of the use cases your product can work for, the impact your product can have and 3rd party backed numbers to show the actual product performance. Here is one example of the Airmeet ROI Study showing what the product is really capable of. Here are some snippets from the Airmeet ROI Study. 📑 Link to more GTM Partners ROI Studies in comments. #GTMPartnersROIStudy Airmeet

Think back to the last few GTM or Work events that you attended. What stood out about the event to you? Having conducted multiple live GTM events (we think it’s safe to say that we have hosted at least one GTM Roadshow every month in the last two years), we have always been very particular about seating people in a round table setting instead of a classroom setting. Why? Learning is a more fun experience when you learn together. And networking at events is easier and just more effective when you are all seated around a table discussing your common GTM challenges and issues. And when you are at a table with GTM Peers and Leaders, they add their own inputs and insights to the information being given out by the speakers and presenters. Here is a video of the Better Together Round Tables. The kind of conversations that we overheard at these tables reinforced our belief that the round table or crescent table seating just works. Have you been at one of our GTM Roadshows and enjoyed a Round Table discussion with your GTM Leaders and peers? #GTMMadeSimple #GTMisBetterTogether

🔎 Every year, our President and Co-Founder, Bryan Brown combs through the year's GTM data, trends and responses to our Roadshow surveys and GTM surveys to capture the most relevant data and insights into the GTM Benchmark Report. Every edition of the Benchmark report captures not only key data points in GTM for that year, it also identifies where and how companies veered off their target. The 4th edition of the Benchmark Report - the GTM is Better Together Benchmark report was launched at the San Francisco Better Together event. And some of the data points are really eye opening. Here are some examples: 🔹69% of reps missed their quota this year 🔹54% companies are seeing longer sales cycles 🔹61% of Midsize companies missed their revenue target Are you one of these companies? If so, what steps have you put in place in 2025 to overcome these challenges? We have some help for you - a whooping 70% of GTM Leaders feel that their biggest challenge is Silos in Tech and Team. This just reinforces what our analysts have been saying all along - the silos in team and technology need to be broken down for more efficient GTM Tech Stacks and effective teams. Are you ready to power your GTM Strategy for 2025 with data-backed strategies? Comment below to book a call with our analysts to assess your current GTM Strategy.

💡 The GTM Tech Stacks presented at the GTM Made Simple Roadshows present the Customer's journey through their Tech Stack presentation. The Tech Stack journey has 3 major milestones: 1. The GTM Motions they use 2. The Top GTM Challenges they face 3. The Tech Stack that they use Our Tech Stack presenters usually take us through these aspects of their GTM Strategy and present how their GTM Tech Stack makes their operations more efficient. Eva Nyati of Own Company added something more to the GTM Tech Stack when she spoke on behalf of Fullcast, The Go-to-Market Cloud at our Austin Roadshow in October 2024. She not only presented their GTM Motions and Challenges, she walked the audience through the use cases that they use Fullcast for, how Fullcast simplified and automated their operations and the ROI of Fullcast. Here is a look at some of the slides that she presented at the Roadshow. Link to the Own Company Tech Stack and more Tech Stacks like this in Comments. #GTMTechStack  Fullcast, The Go-to-Market Cloud 

📊 AI in Sales: The Numbers Tell the Story 43% of salespeople are already using AI in 2024. This just reiterates Number 1 of our GTM Mega Trends for 2025 - AI won’t take your job, someone who is good at using AI will. Here are some more fascinating data points on AI's rapid adoption in go-to-market strategies: - AI usage in sales teams has nearly doubled, jumping from 24% in 2023 to 43% in 2024 (Hubspot) - 40% of companies have deployed GenAI across 3+ business units (Gartner) - Marketing leads adoption with 74% of marketers leveraging AI in their roles (Hubspot) At last week's GTM Partners Sales AI Readiness event, industry experts including Jacco van der Kooij (Winning by Design) emphasized a crucial shift: The era of "Growth at All Costs" is giving way to AI-driven efficiency, with investors demanding tangible ROI through increased revenue or reduced FTE costs. 🔦 Spotlight on Innovation: Michael Litt from Vidyard and Matthew D. from Vivun showcased how AI is transforming sales execution - from AI-powered video personalization at scale to AI Sales Engineers that function as true team members, handling complex technical workflows and demo creation. The message is clear: AI in sales isn't just about automation - it's about transforming how we engage with buyers and drive revenue efficiency. How is your sales team keeping pace with this AI revolution? Link in comments. #SalesTech #AIinSales #Revenue

The GTM OS Certification isn't just another certification program for individuals- it's a game-changer for agencies. And it's not just us saying it! The GTM OS Certification program can be a very helpful knowledge gaining experience for any GTM professional who decides to take it up. Convertiv is a marketing agency providing services for Web, Demand and Marketing Ops teams. We recently signed on Convertiv as our newest GTM Certified Agency Partner and it is really exciting for both the teams. How does an agency benefit from becoming GTM Certified? And how does it work specifically for agencies? The people who have actually done the certification are the best people to share what makes it so effective and a game changer for agencies. Hear from Tim Radwanski, EVP Strategy at Convertiv on why he recommends it 100%: "Go-to-market isn't just a marketing or product problem - it's everyone's problem. While agencies can fix marketing, web, and ops challenges, the broader GTM ecosystem requires specialized expertise. That's why partnering with GTM Partners makes sense for delivering comprehensive GTM solutions to clients." Ready to elevate your agency's GTM capabilities? Learn more about GTM OS Certification: https://lnkd.in/g86iMBXh #GTM #GTMOS Rob Levine

📊 We are revisiting the 6 GTM Motions from the point of view of the 5 GTM Mega Trends for 2025. And nothing personifies Trend 4 - ROI and Integrations will decide the winners - more than Partner Led Growth. But here's the challenge: 71.3% of organizations can't track their full partner ROI. This is where PartnerStack comes in! The PartnerStack platform solves the exact pain points many companies face with partnership programs, from: 🔹Streamlining partner payments & tracking 🔹Simplifying program management 🔹Providing expert guidance on program setup & best practices 🔹Helping scale partnership revenue (some customers seeing 200%+ growth!) 🎯 Key takeaway: Partner-led growth isn't just another channel - it's a strategic GTM motion that needs proper infrastructure. Whether you're running ecosystem, referral, or affiliate programs, it's not just having the right tech stack but also having the right partner that is crucial for success. #PartnershipMarketing #GTM #SaaS #ChannelPartners

"Should we trust AI that has no form of accountability when it sells you something?" 🤔 This profound question from Jacco van der Kooij, Founder of Winning by Design, cuts to the heart of our AI readiness challenge in sales. When you think about it, it really is true. And it is not something most people take into consideration when they consider AI and bring new technology into a Sales or Buying Process. Key Takeaway: As we prepare for Sales AI in 2025, the real conversation isn't just about implementation—it's about responsibility and accountability. While AI promises tremendous efficiency in sales processes, we must carefully consider how we establish trust mechanisms in AI-driven sales interactions. Just as we question whether to trust a salesperson whose compensation is tied to selling, we need to critically examine how we build credible, accountable AI systems in sales. Watch Jacco talk about Trust. Are you thinking about trust and accountability in your AI sales strategy?

Yesterday's post was about positioning your ROI effectively and using the GTM Partner's ROI Framework. Today, we have a show and tell. 📈 How would you like a customer to say something like this?  "Our most successful salespeople are the ones using Demandbase daily."  Here is more from Demandbase's ROI study. The Demandbase ROI Study shows that customers reported some amazing statistics like: - 92% opportunities coming from Ads - Advertising ROI - 83% increase in pipeline velocity - Pipeline - 50% bigger deals - Revenue The ROI Study also reflected the broad variety of use cases that customers use the Demandbase One platform for. You can check out the Demandbase ROI on our website here - https://lnkd.in/dnuqYh8J #ROIStudy Demandbase Kelly Hopping