Entry Point 1

"Only three things happen naturally in organizations: friction, confusion, and underperformance. Everything else requires leadership." - Peter Drucker. Event Alert - GTM Partners Roadshow on May 10, 2024, in Seattle We'll dive into the vital role of #alignment across the #revenueteam — from #product to #sales, to #marketing to #customersuccess. What’s on the Agenda? ✅ Learning about the innovative GTM Operating System 📈 ✅ Exploring the latest #Trends shaping our industry 🌍 ✅ Drilling down into #strategy, #development, and #execution 🎯 Can't wait to see Sangram Vajre and Bryan Brown from GTM Partners in action; Angela Frackowiak and Branislava Jelicic from Armis; Matt Millen and Nina Butler from Regie.ai, Mick Wilcox from Khronos. 🔥 Special Session Alert: "Insights from the Field" Fireside Chat I’m thrilled to announce a fireside chat with my colleague Jeff Marcoux from Entry Point 1! We'll make it real by sharing firsthand insights from our experiences across clients related to the GTM Operating System. 👀 We want to hear from you! ❌ What are your top challenges in aligning your teams for better execution? ❌ Are there specific topics or questions you'd like us to address in the fireside chat? Please drop your thoughts in the comments below or send me a DM. 🙏 Huge Thanks to Regie.ai, Pavilion, and the Product Marketing Community for sponsoring this event. Looking forward to an engaging discussion and meeting many of you in Seattle! Entry Point 1 #gtm #gtmpartners #marketing #gotimmarket

I had the privilege to sit down with Tim Hillison, Founder & Chief Marketing Officer of Entry Point 1, on this week's episode of Solopreneur Stories🎙 Tim is a seasoned GTM executive whose had a global journey of solopreneurship. This was a fun one 😎 We cover topics including: 🤔 The myth of linear career paths 💭 The timeless wisdom of Stoic philosophy 📈 The nuances of the "growth at all costs" era 💻 How this concept of "work" continues to evolve and what it means for today's business leaders, fractional executives, consultants, and solopreneurs And other great topics. To me, one of the things that sets Tim apart beyond his professional achievements is his genuine commitment to foster collaboration, support fellow solopreneurs and GTM peers, and make the pie bigger for everyone. Thank you, Tim for the great conversation 🙏 You can listen to our full episode here: https://lnkd.in/eR7rvw2J 🙏 ***** Are you running your own operation and interested in being featured as a guest on the podcast? I'd love to hear from you - please shoot me a note. Know someone in your network who might be a good fit to hear these episodes or be featured? Comment below and tag them in. Want to hear about certain topics and have specific ideas explored? Say the word. ✌️ #podcast #solopreneur #solopreneurstories

BIG NEWS!!! We are launching our GTM Certification Program today! Scroll down to see what it means, and keep reading if you want the details. SOME BACK STORY... When I started with GTM Partners (almost) 2 years ago, we were trying to figure out how to fix Go-to-Market. We had a mission and no product. We consulted with clients to help them with their Go-to-Market strategy and buy us time to find the products that the market needed to grow efficiently. To make our client engagements more turnkey and productive, we used our collective know-how and deep GTM research to develop tools and frameworks that would solve real Go-to-Market questions: 1. Who is our best audience? 2. Which products should we build? 3. How can I reach my audience, and do I have the right resources to do it? 4. How should I present my products to the marketplace? Do I have to create a category? Do I have a differentiated point of view? 4. How can I make my sales cycles shorter? Do I have the right salespeople? 5. How can I ensure my customers stay with me? 6. How do I improve NRR and get my customers to spend more? 7. What should Revops look like for a company our size? A product started to evolve through the development of these tools and frameworks. We tested, improved, and worked to make these processes turnkey for ourselves and launched them as tools in our research portal. While we produced explainers for the tools, our clients seemed to activate the solutions much more quickly when Bryan Brown, Sarah Allen-Short, and I walked them through the program. But we are only three people, and if we are going to fix Go-to-Market for all, we need scale. So here we are, two years old, and last quarter, we officially certified over 30 people on the GTM Operating System. Congrats to our first official certification cohort! Inverta, Intelligent Demand, Carabiner Group, Khronos, Revenue Reimagined, Tim Hillison, Jason Yarborough 🐻, Blake Williams 📒, Tracy Hernandez, Sandy Yu, Christian Städtler, James Lamberti, Jake Reni, Adam Jay, Dale Zwizinski, John Common, Mick Wilcox, Kenneth Andersen, ☁️ Cliff Simon, Kendra Hathway, Kathy Macchi, Shelly Kulesza, Rachel Bryant, Erin Rampey, Ann Roskey, Frank Busse, James Pintsak, Nicole Davolt, Nina Hambleton, Rachel L., Megan Gooding, MBA WHAT DOES THIS MEAN!?! When you leverage anyone from our #GTMarketplace of Agencies and Fractional leaders. You will get the same systems we can offer, combined with the incredible talents of these go-to-market implementation experts. We advocate for them and know they are experts in what a modern Go-to-Market should be. COMING SOON! Now that our agency and fractional leadership programs are off the ground, the next step is working with organizations that want to improve their Go-to-Market from within! Starting this summer, we will certify Go-to-Market teams to use our processes and programs, providing education that will lead to tangible results improvements. DM me for more info!

We all listen to podcasts. It's interesting when one stands out. I'd like to shine the light on Direct with Corrina & Taylor. My friend, Corrina Owens and her co-host Taylor do an amazing job here interviewing Molly Bruckman of Mutiny who produced one of my favorite campaigns of 2023. If you're walking the dog or washing the dishes, give it a listen. https://lnkd.in/gTHDYZwH You won't be sorry! Entry Point 1 #gtm #marketing #saas