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How can I turn my data into a compelling story? In this Greatest Hits episode of Getting to Aha!, Founder and Chief Research and Content Officer at Redpoint, Becky Lawlor, talks about how to craft compelling content in our data-driven world. Focus on credibility; numbers are nothing without insight, so use your data to tell a story and adapt the narrative based on the results. Learn more about the intersection of research and content... #datadrivencontent #research #impactfulcontent #gettingtoaha

What’s the secret to crafting a good story? In this Greatest Hits episode of Getting to Aha!, Becky Lawlor, Founder and Chief Research and Content Officer at Redpoint, talks about the importance of original research as the foundation of an authentic and resonating story. Some key points she shared are: 👉 Original research creates impactful content; it involves creating new, unique data through various methods. It’s high effort but a high reward.  👉 Insight over results always. Contrary to popular belief, it’s not all about numbers; it’s about insights. Deliver results but add that extra punch with an expert perspective. It will give you credibility!  👉 Tip the scales towards value, not sales. Align with trends, publications, and audience interests - strike that perfect balance in your content. Check out the full episode in the comment below... #datadrivencontent #research #impactfulcontent #gettingtoaha

What are Research Barriers, and How do I Overcome Them? In this special Greatest Hits episode of Getting to Aha!, Darshan Mehta sits down with Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a company committed to helping brands thrive through cultural and consumer insights. Here are some key highlights: 👉 One of the most common methods to learn about a new culture is via food, but as you get to know someone, you begin to notice how much more there is to their culture than meets the eye 👉 The importance of data cannot be overstated. Use various platforms to ensure that your results are of the highest quality 👉 Investigate qualitative interviews and any other approaches #research #data #culturalinsights

Upcoming Episode Alert! 🎧 Episode Alert! 🎧 We're bringing you the Greatest Hits from Getting to Aha!—featuring the brilliant Becky Lawlor, Founder & Chief Research and Content Officer at The Redpointe Group, LLC. 🌟 In this episode, Becky dives deep into how research and content strategy drive innovative breakthroughs and help brands uncover their Aha moments. ✨ If you’re a marketer, product manager, or innovator looking to level up your research and content strategy, this episode is a must-listen. 🎯 👂 Tune in to hear Becky’s expert advice on how to turn insights into real business impact. #GettingToAha #Research #ContentStrategy #CustomerInsights

How do I Communicate with People Who are not Completely Immersed in Their Culture? In this Greatest Hits episode of Getting to Aha!, Darshan Mehta welcomes Kalil Vicioso, Principal Consultant at Tiny Hat Consulting, a firm dedicated to empowering brands through cultural and consumer insights. Here are some key talking points from the episode: 👉 It is to everyone's advantage to exchange narratives, especially when people share their personal experiences 👉 It is essential to step away from your position every so often 👉 Instead of just taking customers' feedback, encourage them to engage in seminars, work actively, and work with the knowledge gained 👉 The purposeful interruption of a conversation makes topics that were before unspoken or that people had just alluded to clear 👉 Understanding your audience is easier when there is sufficient variety within a group #people #data #culturalinsights

What must I know about cultural insights to make a difference in my business? In this Greatest Hits episode of Getting to Aha! Kalil Vicioso, the Principal Consultant at Tiny Hat Consulting, shares insights on bi-lingual, multi-cultural experts in creating a more integrated marketing approach by highlighting the importance and influence of cultural trends. A few key points he gave away are; 👉 Never underestimate the power of curiosity and observation when spotting business opportunities These things aren't enough to define culture; they're only a small part of it 👉  Each of us is immersed in what has been dubbed a "water culture" in our society 👉  Cultural sensitivities are quite delicate. It's where we live, work, and play. People's cultures are reflected in their language, food, social interactions, music, and other forms of expression 👉  While food is one of the most common ways people are exposed to a new culture, it isn't the whole story 👉 Data is the most important thing. Qualitative results may be obtained by using a variety of platforms. Qualitative interviewing and any other approach may be explored in various ways Check out the full episode below... #data #culture #culturalinsights

What’s the key to finding customer insights that drive real impact? 💡 A thoughtful mix of research and engagement. 🤔 Are you pairing focus groups and surveys with real-world interactions to refine your strategy? As Maz Nadjm shares on Getting to Aha!: "The more knowledge you have, the better. Start small, prioritize thoughtfully, and focus on insights that matter." In this episode, Darshan Mehta explores how combining multiple research methods can help you filter the noise and focus on what really moves the needle. 🎧 Listen to the full episode below and refine your approach to customer insights! 👇 #CustomerInsights #MarketResearch #GettingToAha

🚀 Exciting News! ✨ Our next Getting to Aha! Greatest Hits episode is almost here! Join us as we revisit some of the most insightful moments and game-changing ideas from our incredible guest, Kalil Vicioso, Principal Consultant at Tiny Hat Consulting . 💡 Whether you're building a brand or navigating today's complex market, this episode is a must-listen! 🎙️ Stay tuned and let’s uncover those "Aha!" moments together! 👉 Follow us now to get notified when it drops. #Leadership #PodcastLife #GettingToAha

What’s the best way to understand your customers? 💡 Listen to what they’re already sharing. As Maz Nadjm puts it: "We don’t pour our feelings into a CRM, but on social? That’s where the magic happens. People share their challenges, joys, and passions, openly and authentically." 🎯 What are your customers saying about their lives? 🎯 What insights can their stories uncover? 🎯 How can this guide your strategy? 🎧 Dive into this episode of Getting to Aha! with Darshan Mehta to learn why social listening is the ultimate gateway to meaningful customer insights.👇 #CustomerInsights #SocialListening #GettingToAha

How can you better engage your audience? 💡 Leverage GenAI to understand your customers faster and more deeply. 🎯 Categorize and prioritize insights. 🎯 Simplify operations for quicker and more meaningful responses. 🎯 Deliver higher-quality engagement with ease. As @Maz Nadjm explains in this episode of Getting to Aha!: “GenAI isn’t just automation, it’s intelligent transformation. Engage smarter, respond faster, and make every interaction count.” 🎧 Tune in with host Darshan Mehta to discover how AI is shaping the future of customer engagement.👇 #CustomerEngagement #GenAI #GettingToAha