Jar’s Post

How many ads are too many ads? Is there any sport that grabs as much attention as cricket in India? With around 130 million eyes stuck on the screen every season, this IPL season is not an anomaly to its predecessors. Let's have a look at who topped the advertising charts in terms of ad volumes: 1️⃣ Sporta Technologies - The infamous Dream 11 2️⃣ Parle Products 3️⃣ Playgames 24*7 - My11Circle 4️⃣ Vishnu Packaging - Vimal Elaichi 5️⃣ KP Pan Foods - Kamla Pasand Quick Vocab : Ad volume is the amount of dollars or media units (e.g., hours, number of pages) spent on advertising and marketing efforts. . . . 18/100 #socialmediamarketing #indianpremierleague #ipl2024 #ipl #ipl24 #digitalmarketing #advertising #csk #rcb #viratkohli #innovation #cricket #technology #brand #cricketfans #msdhoni #ad #marketing #socialmedia #creativity #indiancricket #management

Today Morning while going through Instagram, I saw an advertisement of Wakefit featuring David Warner : Famous Australian Cricketer. Typically brands choose famous personalities as their brand ambassador as people can connect with them and it’ll increase the brand recall in their mind. But why an Australian Cricketer? Reasons behind the decision: 1. Cricket is a very famous sport in India. Approximately 43% of Indian population watch and follow cricket. 2. ⁠David Warner is a player who plays almost all form of cricket like Test, ODI, T20 & IPL, so Indians know him very well and can relate with him. 3. ⁠Also he got viral for his acting of iconic step and scenes of movie ‘PUSHPA’. 4. ⁠Wakefit brought the new temperature control mattress to the market, which tagline is ‘Mattress mein AC?’ and Warner reacting the same Pushpa iconic scene and saying ‘The fire in me only cools down only on Wakefit’. This helps the brand to connect with the product features and as well as with the brand ambassador. So, the advertisement is going very viral in the social media also. Share your thoughts! #marketing #marketingcommunication #communication #branding #brandambassador #marcom

The craze for IPL in India is undeniable, but do you know why IPL is so famous? There are many reasons behind its massive popularity. Let me share 7 𝐤𝐞𝐲 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 with you because, as they say, "𝐓𝐡𝐚𝐥𝐚 𝐟𝐨𝐫 𝐚 𝐫𝐞𝐚𝐬𝐨𝐧"—just kidding! Let’s dive in:  1. 𝐓𝐡𝐞 𝐀𝐯𝐞𝐧𝐠𝐞𝐫𝐬 𝐓𝐡𝐞𝐨𝐫𝐲   2. 𝐓𝐡𝐞 𝐓𝐢𝐦𝐞 𝐆𝐚𝐦𝐞 3. 𝐓𝐡𝐞 𝐇𝐨𝐨𝐤 𝐑𝐮𝐥𝐞  4. 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐅𝐚𝐜𝐭𝐨𝐫 5. 𝐓𝐡𝐞 𝐀𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐅𝐚𝐜𝐭𝐨𝐫 6. 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐄𝐥𝐢𝐭𝐞 𝐂𝐥𝐚𝐬𝐬 7. 𝐓𝐡𝐞 𝐌𝐨𝐧𝐞𝐲 𝐆𝐚𝐦𝐞 These are just some of the reasons why IPL isn’t just a league—it’s a phenomenon that grips the entire nation! #IPL2024 #Cricket #SportsMarketing #BusinessPhenomenon #CulturalImpact #TeamSpirit #Entertainment

Confession: I used to watch IPL🏏only for Chennai Super Kings Cricket Limited; Now I'm obsessed with IPL ads. Alright, alright, confession time. Remember when the IPL was all about Dhoni’s last-minute entry, sealing the deal with a six? Still iconic, but guess what? My marketing brain has done a complete 180 since then. Now, the IPL is basically a whole new pitch. It's like a marketing goldmine exploded! Brands come out swinging these crazy creative marketing during every break - New wheels? There's your favorite cricketer casually cruising into your living room. Phone upgrade? Another cricketer is taking a selfie with the latest model. Cricketers EVERYWHERE, and honestly, it's low-key genius! The IPL has become an epic playground for brands to show off and connect with a gazillion people. Seeing these strategies unfold live is like having a VIP pass to see a marketing genius in action. I have transformed from a one-dimensional cricket fan to someone who can appreciate the marketing actions behind the IPL. Anyone else surprised that the IPL turned into a marketer's playground? Hit me in the comments! Let's talk cricket, marketing, and maybe even some legendary Dhoni moments. #ipl #indianpremierleague #whistlepodu #csk #chennaisuperkings #marketing #branding

It's a question for all the Knight Riders Sports - Kolkata, Trinbago, Abu Dhabi and Los Angeles Knight Riders fans and we're sure that you're thinking about it long and hard. Forget the amount that he has been bought for, just go by impact. Isn't #MitchellStarc one of your best pace bowlers? Yes, he is. Now, the thing is, the pace is still there. The wicket-taking ability is still very much there. But, the consistency in performance and the economy rate are worrisome these days. Class is permanent, make no mistake. But form is eluding him too many times. Even in #Test match cricket, while #JoshHazlewood and #PatCummins are doing their relentless work in sustaining pressure on the batters, Starc is leaking runs and releasing that pressure. A few years back, especially before covid, he was tough to put away, was Mitch Starc. Really difficult to take down. Across formats that is. Either he had to have a completely bad day or the batter had to be exceptionally good. Today, when he is needed to step up and win his team the match, he bowls 4 overs, takes no wicket and gives away as many as 53 runs! The 19th over of the 2nd innings, which he bowls, goes for 26 runs. He is taken apart big time! So, we've got to ask you this. How does your team use the quality left-arm quick from here? How should he be used? The comments section is open for you. #KKRvsSRH #EdenGardensKolkata #TATAIPL #KorboLorboJeetbo https://lnkd.in/d_9Nzr5H https://lnkd.in/dMTkPJwG Sportskeeda Sportstar Cricbuzz.com VUSport Republic World Viacom18 Sports Hindustan Times OneCricket Firstpost Zee Media Corporation Limited Associated Broadcasting Co. Pvt Ltd (TV9)

After 16 long years of cheering from afar, I finally got to witness the magic of the IPL live! The atmosphere at the stadium was absolutely electric! Huge shoutout to the management of Punjab Kings for an incredible experience. Bonus point- made it to TV on my IPL debut! As a data enthusiast, I couldn't resist diving into some fascinating IPL facts: 1. The IPL is more than just cricket - it's a global sporting AND economic powerhouse! Its brand value in 2022 was a staggering ₹90,038 crore (US$11 billion)! Can you imagine what it might be after this season? 2. The BCCI estimates the IPL continues to be a significant contributor to India's GDP. #EconomicPower 3. Did you know the IPL was the FIRST sporting event to be streamed live on YouTube back in 2010? Talk about pioneering! 4. History was made in 2023! The IPL final became the MOST STREAMED live event EVER with a record-breaking 32 million viewers! 5. The IPL achieved Decacorn (way cooler than Unicorn, right?) status in December 2022 with a valuation of a whopping US$10.9 billion! 6. Media rights for the next 4 seasons were recently sold for a record US$6.4 billion! That means each IPL match is valued at a staggering $13.4 million! #IPL #Cricket #SportsBusiness #India #FanExperience

𝐃𝐚𝐲 𝟑 / 𝟏𝟎𝟎 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐂𝐫𝐚𝐳𝐲 𝐎𝐎𝐇 𝐀𝐝𝐬 Calling all Cricket Fan-atics! This one's for you! Imagine rolling up to the World Cup in style - not just any style, but on a @thumsupofficial Up promo plane 𝑻𝒐𝒐𝒇𝒂𝒏! in association with @airindiax That's exactly what Thums Up did for a lucky bunch of cricket enthusiasts this year. Talk about an unforgettable way to experience the ICC T20 World Cup in the West Indies! But here's the real kicker: Transit media (think buses, trains, etc.) can be your brand's Toofan too! ⚡ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Captive Audience: Passengers are stuck on those rides, giving your ad their full (and often bored) attention. Perfect for making a lasting impression! 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐑𝐞𝐚𝐜𝐡: Choose routes frequented by your ideal customer. Think luxury cars near high-end stores or sports gear ads near stadiums. 𝐇𝐢𝐠𝐡 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲: Repeated exposure to your brand builds familiarity and trust. See your ad on their way to work, on their lunch break, and back home - they'll practically be singing your jingle in their sleep! 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞:Compared to other media, transit advertising offers a big bang for your buck! Thums Up's campaign is a prime example. Their unique branded plane not only created a buzz but also showcased the power of creative transit media. So, are you ready to take your brand on a Toofani ride? We, at BrandOnWheelz, can help you craft the perfect transit media strategy to get your message seen and remembered by the right people. #TransitMedia #CricketCrazy #ThumsUp #MarketingIdeas #GetCreative #brandonwheelz #icc #ipl #cricket

Cricket is the most preferred sport for brands in India to market their products and services. There are many reasons for brands to give priority to cricket over other sports. Top quality of cricket, star cricketers, high viewership etc. But what seperates cricket from other sports is the format in itself. With its 45 seconds to 60 seconds ad breaks occurring between 2 overs, is the perfect gameplay for brands across television/ott. Because of such short ad breaks between the live match, the viewer is not moving away from the screeen, and their attention remains intact at the screen. This helps brands to communicate their brand message with utmost efficiency and to build their brand image. Other sports like football or kabaddi have bigger breaks in between. For example: Football - 1st half of 45 mins --> 15 mins break --> 2nd half of 45 mins Kabaddi - 1st half of 29 mins --> 5 mins break --> 2nd half of 45 mins During these breaks of 15 mins and 5 mins, the viewer's attention goes away from the screen, and that defeats the purpose of the brand advertising on the sport. Any brand association with sports completely depends on their brand/marketing objectives. Cricket works brilliantly for brands with short to long term objectives. Whereas other sports work well with the long term associative value that the brand generates by being with the sport for a longer period of time. #sportsconsulting #sportingbeyond #cricket #kabaddi #football #sports #sportsinindia #brandconsulting #sportsmarketing #prokabaddileague #ipl #isl #television #marketing

Thank you Board of Control for Cricket in India (BCCI). This is precisely why our mission at SportsBiznet to see the Indian sports industry financially thrive is so close to our hearts. We believe athletes should be able to support themselves and their families during and after their playing career . Either athletes should earn enough , or the federations and companies they work for should provide them with safety nets. This is why we continually emphasize the importance of business growth, market expansion, revenue generation, profitability, manufacturing, pricing,exports etc. These elements are essential for bringing in the necessary revenues to support and sustain the industry. #sports #sportsbiz #india #indiasportsindustry

Did you know? The last season of the Indian Premier League (IPL) was watched by an astounding 462 million viewers. I'm curious, how many of you are part of this statistic? Who are the die-hard cricket enthusiasts amongst us eagerly counting down to the first match? This staggering viewership number not only reflects our deep-seated passion for cricket as a nation but also paints an impressive image of the power of televised sports events. In today's digital era, sports broadcasting has taken a front seat, proving to be a significant contributor to the wider entertainment industry. Now, what can we do to leverage this opportunity, especially those in the marketing and advertising fields? Firstly, be cricket ready! Tailor your campaigns to coincide with key matches or popular teams. Secondly, ride on the wave of digital viewership growth. Explore partnerships with live-streaming platforms for wider reach. And lastly, keep the buzz alive off-season with evergreen content engaged with IPL celebrations, team rivalries, or player achievements. To gain a deeper understanding of these staggering numbers, check out the article “Inside the Growing Popularity of IPL in India” on Business-Standard.com. (Link in comments) Remember, opportunities lie where passions converge. Let's hit this cricket season out #IPL #CricketEnthusiasts #SportsBroadcasting #DigitalEra #Marketing #Advertising #LiveStreaming #IPLCelebrations #TeamRivalries #PlayerAchievements