BrandOnWheelz’s Post

How many ads are too many ads? Is there any sport that grabs as much attention as cricket in India? With around 130 million eyes stuck on the screen every season, this IPL season is not an anomaly to its predecessors. Let's have a look at who topped the advertising charts in terms of ad volumes: 1️⃣ Sporta Technologies - The infamous Dream 11 2️⃣ Parle Products 3️⃣ Playgames 24*7 - My11Circle 4️⃣ Vishnu Packaging - Vimal Elaichi 5️⃣ KP Pan Foods - Kamla Pasand Quick Vocab : Ad volume is the amount of dollars or media units (e.g., hours, number of pages) spent on advertising and marketing efforts. . . . 18/100 #socialmediamarketing #indianpremierleague #ipl2024 #ipl #ipl24 #digitalmarketing #advertising #csk #rcb #viratkohli #innovation #cricket #technology #brand #cricketfans #msdhoni #ad #marketing #socialmedia #creativity #indiancricket #management

You can’t think of an Ind-Pak World Cup match, and not think of Mauka Mauka. This ad is ICONIC, because it managed to do the impossible: - It screams loyalty to your team, but it’s also in the spirit of cricket - It's savage shade, but it’s no hate - It’s an ad supporting Team India, but from the pov of a Pakistani fan! An ad as good as this can’t be a one off. It became a series, and the Mauka Man came back every World Cup. It even led to Pakistani fans coming up with their own stats throwing shade at India, all in the spirit of sportsmanship. Sports bring people together like nothing can. Sport rivalries bring people together like nothing can. And that’s why when an ad can really leverage that, it creates pure magic! Fun fact: The team had a “what if we lose” version ready as well. They apparently burnt it! Phew. 2015 | Star Sports, Bubblewrap Films #madovermarketing #AdsMOMLoves #advertisingandmarketing #cricket #sports #india #INDvsPAK #advertising #marketing #creative #socialmedia #digitalmarketing

"From IPL to T20 World Cup" Seizing Marketing Opportunities? With the IPL season wrapping up, the spotlight now shifts to the T20 World Cup, offering brands a prime opportunity to capitalize on cricket fever. By connecting with T20 World Cup players, brands can craft impactful marketing campaigns that resonate with global audiences, leveraging star power and digital platforms to create authentic connections and drive engagement. Get ready to elevate your brand and join the excitement of cricket's biggest stage! #brandcollab #opportunity Brands who want to explore the opportunity can connect with us. E-mail ID: sponsorship@kibisports.org #T20WorldCup #CricketFever #MarketingMagic #BrandBoost #DigitalEngagement"

While we are all chasing our year-end targets, here’s how we at Meraki Sport and Entertainment Pvt. Ltd have been c⃥h⃥a⃥s⃥i⃥n⃥g⃥ dominating our targets so far in 2024! We are only a few weeks into the year, but the cricketing calendar has already seen 2 major T20 leagues - SA20 and ILT20; and both leagues have been very successful with on-field action and its online reaction. With cricket conversations being at an all-time high, and Indian franchises at the forefront of that ecosystem, we are proud to have played our part in engineering high quality content and fan engagement with the Abu Dhabi Knight Riders, and the Sunrisers Eastern Cape. Abu Dhabi Knight Riders (ADKR) created the highest engagement across online platforms among the ILT20 teams, and the two-time champions of SA20 – Sunrisers Eastern Cape (SEC) lead the way among the SA20 teams. In today’s marketing universe, where Instagram Followers are the online currency to attract brands and sponsorships – both these teams have the largest following in their respective leagues. The reason for these success’ are our teams that worked tirelessly through the season and beyond, and our partners who always believe in being ahead of the curve at all times. Here’s a snapshot of the journey that 2024 has been for us so far, before we look forward to having a great IPL, cheers!

Today Morning while going through Instagram, I saw an advertisement of Wakefit featuring David Warner : Famous Australian Cricketer. Typically brands choose famous personalities as their brand ambassador as people can connect with them and it’ll increase the brand recall in their mind. But why an Australian Cricketer? Reasons behind the decision: 1. Cricket is a very famous sport in India. Approximately 43% of Indian population watch and follow cricket. 2. ⁠David Warner is a player who plays almost all form of cricket like Test, ODI, T20 & IPL, so Indians know him very well and can relate with him. 3. ⁠Also he got viral for his acting of iconic step and scenes of movie ‘PUSHPA’. 4. ⁠Wakefit brought the new temperature control mattress to the market, which tagline is ‘Mattress mein AC?’ and Warner reacting the same Pushpa iconic scene and saying ‘The fire in me only cools down only on Wakefit’. This helps the brand to connect with the product features and as well as with the brand ambassador. So, the advertisement is going very viral in the social media also. Share your thoughts! #marketing #marketingcommunication #communication #branding #brandambassador #marcom

Forbes reports: India is leading globally in sports superfans. Join the conversation and share your thoughts in the comment section. #genz #fandom #sports #superfans #TheTalkCompany #thetalk #digitalinnovation #integratedmarketing #marketingagency #creativeagency #mediaagency #marketingstrategy

ITW universe (ITW Consulting Pvt. Ltd.) is proud to announce our path breaking partnership with Disney Star to bring high impact features to brands. 🤝 Have you seen those relatable squeeze ups during live cricket? Relatable not only to cricketing terms but also personal moments? We started out with deliberating on how to create a disruption for the ages and the answer to that was to ensure partnering with a property that could help brands create an immersive experience with the upcoming Cricket World Cup. Yes, The Cricket World Cup, which isn't just a tournament; it's a symphony of emotions that binds hearts across continents, cultures, and generations. Features are unique and memorable assets, timed to moments of celebration, excellence, and peak performance, tied to an event in the game ensuring that brands get maximum visibility and traction! In the age of reaching out to the maximum audience, every detail is meticulously crafted to draw the audience into the heart of the action. We are here to create, conduct & consult. But if you are a brand who is also looking to disrupt, feel free to reach out to us and be a part of the most anticipated cricket event of the year. 🏏 Let’s do chai pe charcha and figure out a pathway for how your brand can capitalise on this amazing opportunity. ☕️🫱🏻🫲🏼 For queries, you can reach out on aniket.kattikulam@itwconsulting.in #sportsmarketing #sportsmedia #sportsbiz #mediaandadvertising #T20CricketWorldCup #StarSports #FeaturesRights #advertisingandmarketing #media

Will there ever be too much cricket in India? 😯 This time on #JarXchange, we journey through the glamorous world of brand deals and sports marketing with Paroksh Chawla of ITW Consulting Pvt. Ltd. to understand what happens behind the scenes of IPL and other pro leagues in India. And along the way, there's a key learning or two about how your passion could be your profession! ✨ Tune in for insights that could change the game for you! Link to Part 1 & 2 in the comments 👇 #JarXchange #SportsMarketing

Wow, looks like the Olympics are finally getting the “Cricket” treatment in India! With advertiser interest shooting up 70% from last Olympics, as per Viacom 18, its looking like a a gold medal performance! Brands are waking up to the fact that India's sporting glory isn't just limited to 22 yards. From archery to wrestling, it is heartening to see not so popular sports getting their moment in the spotlight. This isn't just about ads or medals. It's about dreams taking flight, stories being told, and a nation coming together. Brands, showing interest means the masses are interested. Thanks Neeraj Chopra! So, here's to the athletes who've been grinding in obscurity, the brands finally noticing them, and to us - cheering for sports we barely understand but suddenly can't get enough of. My favourite ad, till now, below. #Paris2024 #Olympics #Advertising

Elevate your game with Footrax! Whether you're a player, coach, or scout, our #GPS technology is your secret weapon for success. Let's push the boundaries of sports performance together. #UpYourGame www.footrax.com #sportstech #IndianStartup