72% of CRM implementations fail. 🤯🤯🤯 (Yikes, that one stings.) But let’s face it—CRMs don’t fail on their own. The usual suspects? Lack of planning, accountability, and skipping proper onboarding and training. CRM expert Jason Kramer of Cultivize joined Valerie Riley on Closing Time to break it all down—what goes wrong during the selection process and how to avoid becoming part of that 72%. Shopping for a CRM? Don’t miss this episode! #crmimplementation #crmadoption #insightlycrm
Implementing a CRM can be a beast of a task! But it goes much smoother when there's alignment across teams - think Sales, Marketing, Support, Engineering, and RevOps.
I love the idea of finding an internal champion who can be a CRM advocate and encourage adoption!
I love the example Jason Kramer gives here with a CEO pushing a purchase, but not necessarily aligning with the users/managers.
Remote OG 17yrs+ | Waymaking for intentional evolution—shaping thought, flourishing stakeholders, & crafting legacy-driven impact across RevOps, Enablement, M&A, GTM, & Sales Leadership. | 1x Exit | Ciceroni | Writer
1w#my2cents | We often miss what CRM was inherently designed to be—customer relationship management. Somewhere along the way, we diluted its intention. Whether we call it CRM or subconsciously rebrand it to, “company reporting metrics,” the focus shifts. The result? - Teams overwhelmed by data entry. - Managers fixated on dashboards. - And the very relationships CRMs were built to nurture take a backseat. What if we recalibrated? What if we re-centered CRMs on their true purpose: a tool to aid with fostering meaningful customer connections? Because when we manage relationships—not just reports—the real magic happens. Do you see it this way, too?~bill