As 2024 wraps up, it’s the perfect time to reflect on the biggest email developments of the year! Yahoo’s Marcel Becker recently joined us on State of Email Live to explore the evolving email landscape, unpack the impact of Gmail and Yahoo’s bulk sender requirements, and predict what’s next. There was plenty to discus. Just take a look at the major developments of 2024 timeline! Missed the conversation? Don’t worry—Guy Hanson’s got you covered with a detailed recap. Read it here: https://lnkd.in/eCegwJVM What was your biggest takeaway from 2024’s email evolution?
Validity Inc.
Software Development
Boston, Massachusetts 16,578 followers
Validity – Trust your data. Any time. Every time.
About us
Businesses run better and grow faster with trustworthy data. Tens of thousands of organizations across the world rely on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.
- Website
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http://www.validity.com
External link for Validity Inc.
- Industry
- Software Development
- Company size
- 201-500 employees
- Headquarters
- Boston, Massachusetts
- Type
- Privately Held
- Founded
- 2018
- Specialties
- CRM, Data Validation, Salesforce, Deduplication, Software-as-a-Service, Email Verification, Data Merge, Data Quality, Data-as-a-Service, API, Cloud, File Verification, List Imports, Data Cleanse, Data Compliance, and Email Marketing
Locations
Employees at Validity Inc.
Updates
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What’s next for email in 2025? 🤔 As we bid farewell to 2024, we brought together a panel of email experts to recap the year’s biggest moments—and peer into the future! Their predictions set the stage for our exciting January webinar on email’s next big moves. Watch the on-demand session here: https://lnkd.in/et9DJrSK
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Make the most of that post-holiday downtime! Start 2025 strong with The Ultimate CRM Admin Toolkit—your all-in-one resource for mastering data management like a pro. Get your copy now: https://lnkd.in/evMSU94G
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Cyber Monday? More like Cyber Month! How long can the madness last? Guy Hanson, Danielle Gallant, and Seth Charles (Iterable) recently dove into the trends from this record-breaking Black Friday season on the latest Email After Hours podcast. Email After Hours is heading out for a winter hiatus, but our episode backlog is packed with fantastic insights to keep you inspired until we’re back in mid-January. Happy listening! Listen now (or after hours): 👉 Apple Podcasts: https://bit.ly/3DyivYG 👉 Spotify: https://spoti.fi/3Dqdfqf 👉 YouTube: https://lnkd.in/eeQDTXZx)
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Just like gathering around a cozy fire, a proper IP warmup sets the stage for a successful email program. But do IP warmup services actually work, or are you just fanning the flames without results? In Danielle Gallant’s latest blog, she broke down the common pitfalls to avoid and shared pro tips for building your sender reputation the right way. Read here: https://lnkd.in/e3A8GJVV
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We’re thrilled to celebrate our amazing customers who took home GOLD at the DMA Awards 2024 for their stellar email campaigns! 🎉 Curious about the strategies behind their success? Dive into our blog to see what made these email programs shine: https://lnkd.in/eUaGk_u4 Congratulations to all the winners—you inspire us!
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It’s the final day of our 12 Days of Data series! And what better way to wrap it all up with a big festive bow than with the ultimate gift: Validity DemandTools! 👑 DemandTools is here to help you manage your Salesforce data faster. In just 60 seconds, DemandTools can: ❄️ Action 5,222 records ❄️ Standardize 1,534 records ❄️ Import 1,521 records ❄️ Deduplicate 731 records Ready to see DemandTools in action and uncover insights from our evaluation of 264 billion CRM records? Check out our cheat sheet here: https://lnkd.in/efg-CbFy We hope you’ve enjoyed unwrapping these incredible data gifts with us! If you missed a day, scroll back through our feed to catch up. From all of us at Validity, Happy Holidays! ☃️ 🧡
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Black Friday and Cyber Monday may be behind us, but the lessons from this season are just starting to unfold. On the latest Email After Hours, Guy Hanson and Danielle Gallant sit down with deliverability expert Seth Charles (Iterable) to unpack the good, the bad, and the spammy from this chaotic period. One key takeaway? Trust is everything. Prioritize your subscribers’ confidence over chasing short-term gains. And don’t forget to dig into the data—how are subscribers interacting (or not interacting) with your campaigns? What was the craziest Black Friday/Cyber Monday campaign you saw? Share your stories below! Listen now (or after hours): 👉 Apple Podcasts: https://bit.ly/3DyivYG 👉 Spotify: https://spoti.fi/3Dqdfqf 👉 YouTube: https://lnkd.in/emPGurMq
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Day 11 of our 12 Days of Data series is here, and we couldn’t let the series end without sharing this must-see gift! 👀 Check out this insightful panel discussion with our data experts diving into how data quality sits at the heart of major business challenges. They shared practical strategies for tackling obstacles like: 🎁 Managing and maintaining account hierarchies 🎁 Prepping data for large tech integrations (e.g., ERP, Agentforce) 🎁 Building a 360-degree view of customers ...and more! Watch here: https://lnkd.in/eNVA9GRc Don’t miss tomorrow’s grand finale—we’ve saved the best gift for last!
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