Influential’s Post

Find out how Snap Inc. is helping creators build communities and how many Gen Z-ers are relying on creators to guide their purchasing choices. Stay on-trend with changes in the creator economy from Influencer’s CEO Ben Jeffries, straight to your inbox. 📩 Sign up to receive our weekly landscape update via the link in the comments below👇 #CreatorLandscape #CreatorEconomy #InfluencerMarketing

So Yahoo CEO Jim Lanzone is set to join Snap Inc.'s board. Probably no big deal. But, FWIW, in 2014, Yahoo considered (and maybe did?) investing in Snap at a $10B value. Marisa Mayer was then CEO. https://lnkd.in/eFV94yYc After soaring to ridiculous heights in 2021 (~ $85B), Snap now trades at $15B. Yahoo was taken private by Apollo Global Management, Inc. along with AOL for $5B. It was then generating $8B in revenues and profitable. A profitable, growing Yahoo would in normal times be well received by Wall Street. Assuming it's grown since, and commanding a 2X P/S ratio, in theory it's could be a $15-20B business in terms of market value (if not more). But are times normal? I don't know, so unsure of any public market window. Right now, a tie up with an already publicly-traded Snap is an interesting option.

Deemah AlYahya, the DCO Secretary-General, welcomed Jennifer Stout, VP of Global Public Policy at Snap Inc., to the organization’s headquarters for a high-level discussion. The conversation focused on exploring opportunities for collaboration to address the growing challenges of misinformation and enhance online safety. With the rise of AI-generated content intensifying these challenges, the need for multistakeholder partnerships is more pressing than ever. As key stakeholders in the digital economy, both the DCO and Snap Inc. are focused on crafting solutions that strengthen the security and trustworthiness of online spaces for all. #DigitalProsperity4All Deemah AlYahya Jennifer Park Stout Snap Inc. 

Snap Inc. IS BACK WITH A NEW CAMPAIGN!!!🔥🔥🔥 LESS LIKES MORE LOVE 💕💕💕 Check out my new video to learn more about Snapchat's campaign and join the conversation. What do you think about Snap Inc. approach to promoting genuine connections over likes? Share your thoughts! #SocialMediaTrends #DigitalMarketing #SnapchatCampaign #LessLikesMoreLove #CommunityFirst #MeaningfulConnections #SocialMediaStrategy #DigitalContent #MarketingInsights

That’s me…and my brother Joe. This photo was taken while we were hanging out at a rooftop bar in Vegas, away from the Strip, away from crowds, just sitting back and talking about life and business. We cofounded Snapbar together back in 2012, so this year we celebrate 12 years of working together. It’s been a WILD journey. We’ve had super-high highs. We’ve invented category defining products, were voted ‘most innovative’ people in events by BizBash, we made #473 on the INC 5000 list, and have traveled all over the US together working with some of the most interesting and creative brands out there. We’ve also had super-low lows. We watched our entire company crumble around us during the pandemic, conducted multiple layoff rounds, seen the bank accounts almost hit rock bottom, been stressed to the point of panic attacks and even gotten in a couple arguments that resulted in us not wanting to speak to each other for a few days. We meet so many people who don’t understand how we’ve been able to work so well together, 99% of the time, for more than a decade. They often have horror stories of working with partners and sometimes family and it all going so terribly wrong. We can’t relate to all of those stories, but we both feel we know how it can end up there. Through all the wins and failures, bright moments and dark seasons, one major lesson has stood the test of time, and it’s this: In the good and bad of business (and it’s always a mix of both), it is NEVER worth putting work, money, or any other aspect of the company in front of relationships…especially relationships with family. At the end of the day, Joe and myself would love to keep running with Snapbar and doing more of what we’ve done so far. But even if that plan doesn’t work out, things go south or business turns sour…you’ll still find us hanging out. We’ll still be brothers and best friends. We’ll still be finding the quiet cocktail bar or space away from the crowds, talking, laughing and dreaming about what’s next. Why? Because that’s why we do this in the first place. That IS our goal.

Snap Inc. has lost -$11 billion since going public, and their market cap is only $17.5 billion. 💸 They’ve had only one profitable quarter since their 2017 IPO. 📉 Revenue has been stagnant since 2022, while gross margins keep declining. Yet instead of bolstering their core business, and serving ads more effectively, management is investing more in hardware with AR Spectacles. If Snap doesn’t address their foundational issues soon, they might run out of resources for any initiatives. Including their core business. For Snap users, have you noticed any improvements in the social experience that could turn this around? Or should leadership rethink their strategy? 🤔

Inspired by Jordan Snapper’s Winning Wednesday thread, I wanted to share one of my biggest wins of the year with you - Having multiple clients approach me about joining them in-house in the past few weeks... and being in a comfortable enough place to kindly decline. I could have chosen a number of accomplishments to share: Networking with many people I’ve never met, despite my extreme introversion Making the move from Osek Patur to Osek Murshe (different types of businesses, depending on income levels) in Q1 2024 Handling difficult client situations with poise and assertive humility (even when I’m reduced to a sniveling puddle inside) Adjusting my pricing to better reflect my value - and my busy schedule But at the end of the day, being asked to work full-time for a company as an employee (in some cases, saying, “We think you’re a good fit, please apply,” and in others, “We want you on board, let’s come to an agreement and sign a contract,”) is a huge testament (yes, I used a now ChatGPT-famous word, but it’s fitting here) to how they view me, my work, and my commitment to client-centered relationships. In all of the cases (I believe there were 4 in the past 6 weeks), I was flattered. Extremely flattered. I love working with them all. Which is one of the main reasons why I just can’t go in-house. The other, of course, is, that running my own business was the best decision I’ve ever made (professionally, that is). (Wow! So many parentheses in one post!) Despite the stress and the hustle, I love: 1. Setting my own hours 2. Choosing the projects I take on 3. Working with different industries and contacts 4. Challenging myself to learn more, do more, and become more efficient 5. Not having the threat of “all the eggs in my single basket” being snatched away So, no, I’m not going to go in-house any time soon. B2B and B2C founders, CMOs, heads of content, and marketing managers - feel free to DM and see how I can support your content needs while doing what I love.

I could not be more excited to share this week’s episode of the Taking Inventory podcast with Snap Inc.'s President of America’s, Patrick Harris. I have looked up to Patrick since I first met him back in 2011 at Meta (aka Facebook) while building my first business Shift - before Snap even existed. For over a decade, Patrick helped build Meta's advertising business into the powerhouse that it is today. While most people I know would have taken a victory lap, thankfully for us Snap Inc. shareholders, Patrick joined Snap to lead the America's and help reshape how agencies, advertisers, and partners work with Snap to grow their businesses. Patrick takes us through how his parents shaped his worldview and approach to leadership, how he started his career, and why Snap Inc. was the place for him after such an incredible run at Meta. We also dive into what he’s doubling down on at Snap (ad tech improvements, leaning into relationships, expanding partnerships) and why the market is finally starting to understand that Snap can deliver value for businesses of all sizes. If you know me, you will not be surprised when I say that this is my favorite episode to date, so do me a favor and take a listen (the whole thing is good IMO) - my bet is after listening you will get why Daniel Druger and I have been/continue to be so impressed with Snap and the people who have previously built/are currently building there. Listen here: https://lnkd.in/gBqd42ZR Cristina Borow Peter Sellis Per Sandell Dante DiCicco David Lue Sean Friedland Mary Bloom Matt Trandall Shane Dwyer Clark Landry Kantrowitz Conor McKenna Eric Franchi

#onStrategy Snap's Spectacles are a distraction for the company that is losing money I lost count of how many hardware initiatives this company had so far. Do people at Snap understand what are their strengths and weaknesses? I don’t think so… Why spend time, money, and energy to build something that is not in your core skills? This only takes attention from the real problems this company faces. And what are those problems? Well, their CEO, Evan Spiegel, said it in a public letter to its employees: “You may be wondering why, with all of the progress we’ve made in our business over the last year, our share price performance has lagged the overall market. The answer is simple: our advertising business is growing slower than our competitors. The growth of our digital advertising business is one of the most important inputs to our long-term revenue potential, and investors are concerned that we aren’t growing faster. [...] In Q2, even as our upper funnel brand revenue declined by 1%, our lower funnel direct response revenue grew by 16%.” Focus, man! You need to focus! Sources: [1] Spectacles: https://lnkd.in/dYbDE_WY [2] Letter: https://lnkd.in/dVNghPEk Image: Spectacles.com

Snap Inc. Surprises with Profitable Q1 and Bright Outlook! Snap Inc. (NYSE: SNAP) just turned heads with a surprisingly profitable first quarter in 2024, where no one saw profits coming! This stellar performance isn't just about the numbers; it shines a spotlight on their solid financial health and distinguishing them in the lively social media market. And there's more good news! Buoyed by their strong performance, Snap has upped their forecasts for the next quarter, signaling they’re not slowing down anytime soon. This boost in guidance has sparked a wave of optimism among investors, propelling Snap’s stock up a whopping 27.63% to close at $14.55. You can dive into all the financial details and strategic moves by accessing the https://meyka.com/ . Here we provide accurate data with the source of Financial Modeling Prep Follow us for more insights and latest news! Disclaimer: #Meyka provides information only, not investment advice. Always do your own research and talk to a certified financial advisor before investing. #AIstocks #Snapchat #Earnings #Investments