Sorin Anagnoste’s Post

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Strategy | Business Models | Tech

#onStrategy Snap's Spectacles are a distraction for the company that is losing money I lost count of how many hardware initiatives this company had so far. Do people at Snap understand what are their strengths and weaknesses? I don’t think so… Why spend time, money, and energy to build something that is not in your core skills? This only takes attention from the real problems this company faces. And what are those problems? Well, their CEO, Evan Spiegel, said it in a public letter to its employees: “You may be wondering why, with all of the progress we’ve made in our business over the last year, our share price performance has lagged the overall market. The answer is simple: our advertising business is growing slower than our competitors. The growth of our digital advertising business is one of the most important inputs to our long-term revenue potential, and investors are concerned that we aren’t growing faster. [...] In Q2, even as our upper funnel brand revenue declined by 1%, our lower funnel direct response revenue grew by 16%.” Focus, man! You need to focus! Sources: [1] Spectacles: https://lnkd.in/dYbDE_WY [2] Letter: https://lnkd.in/dVNghPEk Image: Spectacles.com

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