RevOps can mean many things to many orgs but there are some fundamentals that its definitions should capture. Thanks ClearPivot for putting an article together on it and happy to see my take on it highlighted. Having spent a decade in the industry here is how i define it: "RevOps is a strategic approach that aligns Sales, Marketing, Customer Success, and Partnerships functions to enhance revenue generation, streamline processes, and drive overall growth supporting the GTM strategy." #revops #revenueoperations #gtmoperations
RevOps is notoriously hard to define. So who better to help pin down its definition than the people who work in it? We got quotes from members of the RevOps Co-op Slack Group and Brandon Dith-Berry to make this blog article on what RevOps is according to the pros. Give it a read! We're putting the link in the comments. Special thanks as well to: - Kate DiLeo (for the idea of getting together this article!) - Jeremy Steinbring ☁️ - Jeff Ignacio - Alex Cosmas - Hassan Irshad - Natalie Furness - Revenue Operations - Doug McLean
I'd also put finance and hr here. Markets are limited, processes optimisations are infinite.
Thanks so much for sharing your definition of RevOps, Hassan Irshad. How do people typically react to your definition of RevOps?