Greenfly’s Post

🌟 Excited to be at Sportbiz Miami today! If you're here too, let's connect and chat about our cloud-based platform, Grabyo. I'd love to discuss how it can elevate your content strategy. See you at the congress! #SportbizMiami #Grabyo #CloudPlatform #digitalvideo #videoclipping #ottvideo #cloudvideo

From the kinetoscope to interactive fan experiences, sports video content creation and consumption continues to evolve. Learn more about what drives innovation in sports video and what this means for its future. #sportsstreaming #livesports #techtrends https://hubs.ly/Q02QvRwg0

Ryff x EXTREME: In-Scene billboards are coming to Action Sports Attention brands: your logo, front and center in the most thrilling action sports moments. That's not just clever editing — it's the future of advertising, and it's here now. We're thrilled to announce our collaboration with EXTREME, the premier name in action sports content. This partnership opens up a world of opportunities for brands looking to seamlessly connect with sports fans through in-scene billboards and product placements. 👉 Ready to amplify your Gen Z appeal? DM us to get started! 📩 #FutureOfAdvertising #ActionSports #BrandIntegration #AdTech #Innovation #insceneadvertising #virtualproductplacement #FAST #FASTchannels

As leaders and innovators, it’s essential to constantly remind ourselves why we do what we do. At Setanta Sports the "why" is simple yet powerful: We exist to provide sports fans with access to the events they love, anytime, anywhere. This mission drives everything we do, from the technology we build to the experiences we create. The sports industry has changed drastically, and so has the way fans engage with content. Our "how" revolves around relentless innovation—integrating cutting-edge technology, seamless delivery, and an unwavering commitment to our users. From real-time AI highlights to secure, multi-device streaming, we are constantly rethinking our approach to bring fans closer to the action in ways they’ve never imagined. But it's what speaks to the heart of our work—Setanta Sports is a digital platform designed to push boundaries, reimagine fan experiences, and break down traditional barriers. Whether it's a live match or a curated highlight, our focus is on delivering value, driving engagement, and creating moments that matter. It's not just about broadcasting sports—it’s about changing how people experience sports. I’m excited to share more of the journey we’ve been on and the road ahead. Let’s continue to innovate, elevate, and deliver unforgettable moments for fans around the world. #innovation #OTT #streaming #sports #technology #SetantaSports #leadership

When it comes to reaching Generation Z, authenticity is key. This digitally native generation values what's real, true, and believable. For industries like automotive and motorsports, the challenge is to align with these values. Here's how: - Build Genuine Partnerships: Move beyond traditional sponsorships by fostering partnerships that ensure mutual ROI. - Leverage Authentic Platforms: Platforms like BeReal are popular among Gen Z for their unfiltered content. Use such platforms to reach them authentically. - Involve in Relatable Experiences: Encourage participation in events or experiences that offer real connections, such as Formula DRIFT's relatable car builds. Are you ready to make meaningful connections with Gen Z? #Authenticity #GenZ #MarketingStrategy

With 2025 seeing a continued blend between AI & Human Creativity, AI will have a bigger role to play in creative production. Pleased to contribute with my predictions around AI & Creative in this excellent article from Broadcast Sport. Yahoo Advertising #AI #Creative

I throw up in my mouth any time someone says "sustainable" 🤮 ANY business should be sustainable by default. Whenever I see a deck, post, or graphic with that word on it I cringe. -Sustainable Esports -Sustainable content models -Sustainable ecosystems (don't get me started on *industry* 2.0 lingo, gag me) When building anything, sustainability should be a given, not be an "upsell" in a pitch deck. Stop wasting copy on this buzzword, and just build the dang thing. #grifters #unpaidintens #esports

🎯 Let's Play: Entertainment Marketing Trivia! Ready to test your industry knowledge? We're launching a series of quick, eye-opening trivia games that might just change how you think about content promotion in 2024. Warning: Some answers might surprise you... or even shock you! 😱 First quiz drops today, with more mind-bending marketing insights coming your way all week. Get ready to: ▶ Challenge your assumptions ▶ Learn surprising industry stats ▶ Discover game-changing trends ▶ Maybe even win bragging rights? 🏆 Drop a 🎲 in the comments if you're ready to play! Follow along to catch all the quizzes, and feel free to share with your marketing team - let's see who scores highest! Evan Shapīro Laura Florence Shelly Palmer Michael Benson Erin Franzman Erin Fenwick Jon Arklay Emily Higgins Gary Rosenson Amy Wigler Amy Wesson Steven Schiffman Caroline BernetLouis Hillelson Chris Harris John Zeigler Albert Cheng Tony Romain Steve Kazanjian Jill Lindeman #EntertainmentMarketing #MarketingTrivia #IndustryInsights #MediaTrends

Consumers today have more choices than ever to, well, consume sports content. Creating sticky subscription experiences that resonate with fans, then, becomes differentiator #1 for any sports streaming service. 🤷♂️ How can services create that ultimate, hyper-personalized fan experience? 🥇 What is the sweet spot in cultivating fan loyalty while achieving sustainable revenue growth amid the seasonal nature of what's being served up? Luckily for you, there's a playbook on all that and more. Read about the Evergent Technologies Inc. paper, "Building Fan Connection: The Winning Play," which shares real-world ways big-name leagues, teams and brands are taking ownership of acquiring, retaining and monetizing those fan connections. 👉 Click the link in the comments. 👈 And for those attending SPORTEL Monaco next week, our own Craig Ferguson will be there to meet with you and discuss how we're helping our customers deliver that engaging end-to-end fan experience through our subscription management and monetization solutions. #SportsMonetization #D2Csports #SportsMedia #sportsstreaming #SubscriptionManagement #monetization #retention #ChurnManagement #Sportel2024 #subscriberengagement

🚀 Madrid, here we come! SportsPro 2024 is just in two weeks, and we’re bringing Oxagile’s latest tech perks in sports streaming right to the action. Our Chief Partnerships Officer, Igor Lasitski, will be there to connect with other innovators and dig into what’s really pushing sports media forward. If your team’s exploring ways to make fan experiences more immersive, streamline cross-platform broadcasts, or leverage AI to turn sports content into strategic gold, let's make time to connect. Here’s a glimpse of what we’re working on: - Putting fans at the center with interactive tools that elevate them from viewers to active participants.  - Going multi-platform with seamless live streaming across all devices and screens.  - Delivering high-impact streaming with the best quality that matches fans’ expectations.  - Securing content with advanced DRM solutions that keep your streams safe and accessible.  - Monetizing smarter through targeted, interactive ad options.  - Unlocking hidden perks with AI, from real-time fan analytics to automated highlights. And so much more: https://lnkd.in/d8p2Sc3w   So if you’re going to #SportsPro2024 too, give Igor a shout to set up a chat or quick coffee — he’d love to hear your take on where sports tech is headed. ⚽ See you in Madrid! 🌍