Yahoo DSP

The Yahoo DSP team is back at CES. If you haven't marked your 🗓️ already, we'll be there alllll week long. And up first, we will kick off with panels on the hottest topic—AI. Save a seat and catch our full lineup: https://yhoo.ly/4fDuIc4

Reintroducing our partners Yahoo Ads for all your direct buys: Tap into 90% of all monthly US internet users and put your brand in front of millions of the right people, at the right time, with the right creative.

We’re thrilled to share the continued success and expansion of Yahoo DSP Blueprint and its latest update, Yahoo Blueprint Performance! After a year since its launch, our advanced AI-driven solution has enhanced campaign optimization with faster predictions and deeper insights, helping advertisers achieve better results across all stages of the funnel. 🚀 Just ask Boost Mobile, they saw an 88% jump in CTR and a 27% increase in conversion rates. By processing 10x more data and delivering 90% faster response times, Yahoo Blueprint Performance is empowering advertisers to make smarter, more efficient decisions in real-time. Learn more below!

🚀 2025: The Year of Choice & Control in Advertising 🚀  The future of digital advertising is about more than just staying ahead of the curve. It's about empowering marketers with the tools they need to succeed in a rapidly evolving landscape. At Yahoo, we’re focused on helping advertisers navigate the changing landscape—leveraging AI insights, contextual targeting, and Retail Media to create impactful campaigns. #TeamYahooLearn more from our GM of Yahoo DSP Adam Roodman's in AW360: https://lnkd.in/d3GHKYxD

How can a global brand maintain a start-up mentality? That's the topic that Yahoo UK MD Steve Mchenry met up with Michaela Hallam (King) at MAD//FEST earlier in the year to discuss. At Yahoo we're proud of our legacy as one of the first digital players in our space, something that required bold and innovative thinking from the start. Steven takes the time in this episode to talk through some of the changes we've been going through at Yahoo, and how a key underpinning of this is keeping the story simple for our audiences. Listen here to how Yahoo's transformational strategy relies on being bold, while keeping it simple: https://lnkd.in/eYWEpn24

Yahoo DSP is ushering in 2025 as the Year of Choice & Control for advertisers. With privacy-first solutions, dynamic creative optimization, and cross-channel measurement tools, we’re giving marketers the reins to design campaigns that truly resonate. Check out Yahoo DSP’s GM, Adam Roodman's thoughts on what marketers can expect in 2025 in AdExchanger: https://lnkd.in/e-7w7x-N

Excited to share that Yahoo CRO Rob Wilk is one of the newest members of the Ad Council's Board of Directors!

Happy Halloween! 🎃 This June, we launched Yahoo Blueprint Performance, supercharging our AI engine for advertisers. Since then, it’s driven spooky-good results: 🎬  Entertainment: 56% more impressions at 44% lower eCPM 🛒 CPG: 34% more clicks at lower CPC 🛡 Insurance: 35% lift in quote starts, 27% lower CPA As AI becomes the “ghost in the machine,” Yahoo Blueprint Performance is demystifying its power. Check out our blog to treat yourself to the details! 

Yahoo DSP 🤝 GeoEdge: Celebrating a new chapter in digital ad safety! Together, we're embedding powerful safeguards for malvertising protection and enhancing user experience directly within Yahoo's infrastructure—paving the way for a safer, more secure digital environment! "Security and user trust are at the core of what we do at Yahoo DSP. GeoEdge’s innovative ad security technology allows us to proactively prevent harmful ads from reaching our users and maintain a trusted environment for advertisers and publishers. This partnership allows us to stay ahead of evolving risks while ensuring that our ad inventory remains secure and compliant," - Giovanni Gardelli, VP Ads Data Products, Yahoo DSP. More about the partnership here: https://lnkd.in/eeXUJvJx #adtech #digitaladvertising #programmatic #advertising

A look at Yahoo's integration with Snowflake Data Clean Rooms and its AI strategy 👀 Joshua John, Senior Director of Product Strategy at Yahoo, chats with "Data Cloud Now" anchor Ryan C. Green about AI, changing consumer behavior, and a significant integration with Snowflake Data Clean Rooms it has undertaken to make it easier for advertisers to onboard their data onto Yahoo DSP and leverage Yahoo ConnectID.