Tune in for one more episode in 2024 of #TheCMOPodcast as Jim Stengel welcomes Mark Sinnock, Global Chief Strategy, Data and Innovation Officer at Havas, and Joanna Lawrence, Global Chief Strategy Officer for Havas Media Network. Mark and Joanna join Jim to speak to the discoveries from Havas’ 2024 Meaningful Brands™ Global Report, and lessons they hope leaders will take into 2025. LISTEN NOW: https://lnkd.in/eJb5KKi9 This episode is brought to you by Deloitte.
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Our Chief Insights Officer John Ferreira from our team and Victoria N. from Sodexo USA co-presented "Insights That Ignite: Principles And Practices For Moving Your Audience To Action" at Quirk's Dallas! 🤝 Did you miss it? Download it here to discover proven techniques that will make your insights more actionable than ever: https://vist.ly/39huq #insights #consumerinsights
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We have just released our 15th edition of annual media trends report. A few findings to highlight that I know are very relevant to my network, based on our recent and ongoing discussions: 1. Generative AI: From experiment to essential—AI will create hyper-personalized experiences that boost engagement and loyalty. 2. Enhanced storytelling: Brands that tap into niche interests and fandoms will cut through the noise and build deeper connections. 3. Optimized media spend: Smart partnerships and retail media solutions will ensure every euro drives impact in an increasingly competitive space. Download the full report for more insights!
NEW THOUGHT LEADERSHIP | In our 15th edition of our dentsu annual Media Trends report, we share ten trends driving the algorithmic era and practical considerations to deliver impact in consumers’ lives, for the businesses’ bottom lines, and for society in 2025. https://lnkd.in/eVC-Vsvh #2025MediaTrends
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PR success IS measureable. Complete our 2 minute survey to uncover your #PR #data and #analytics strengths and weaknesses and elevate your team’s measurement maturity. We’ll provide you with a personalised report, and actionable insights. Got 2 minutes? Drop us a comment or message to connect, and help raise the bar for your PR and comms. #creativity #tech #innovation #data https://lnkd.in/eTdyBVMj
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As we delve into 2024, understanding the trends shaping the media landscape is paramount for businesses striving to stay ahead of the curve. Fortunately, The Pace of Progress: Gen Z Edition, our NEW addendum report to dentsu’s 2024 media trends report in collaboration with Imagen Insights, offers valuable insights. For more information, watch our recent #LinkedInLive session here where we chat with #GenZ themselves about our trends including #GenAI: https://lnkd.in/eFaQdZJB #MediaTrends2024
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‘Data’ is a mammoth topic for marketers. With 328 billion gigabytes of data generated every day, it can feel almost impossible for brands to know where to start. Listen to our very own Tasha Willmott on some advice on The Drum Network: https://lnkd.in/gKrzwJuH #weareindiciaworldwide
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Discover how APAC marketers are navigating rising media costs and shifting budgets by unlocking growth with their first-party data strategies in this 1-minute clip from the “Data into Dollars” webinar. Missed the live session? Watch the full Nielsen Advanced Audiences webinar on demand to learn more: http://nlsn.co/6043t9FVP
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Only 42% of comms leaders are leveraging data and analytics, according to Cision's 2024 Global Comms Report. It's time for a shift. Alongside their marketing counterparts, PR teams must become data "first responders," using analytics to understand audiences, optimize channel selection and timing, revolutionize media relations strategies and demonstrate tangible business impact. H Patel, senior partner at FINN, shows how the future of PR lies in balancing data insights with creativity to drive better business outcomes in his recent article for O'Dwyer's Public Relations News: https://lnkd.in/grJgt2Hu #DataDrivenPR #PRAnalytics #Measurement #ROI #DataFirstResponder #CommunicationsStrategy
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Senior Account Executive -- Brand Advantage Group division of Deluxe Corporation Centralized single business resource for *Branding *Promoting *Marketing and *Managing
More interesting examples of what we (Our Deluxe Organization) does in our Data Driven Marketing (DDM) Division! In this episode, Kathryn chats with Natalia Lumpkin, VP of Consumer Insights at PepsiCo. Natalia shares her inspiring career journey from studying law and political science in Poland to landing her current role in the US. They discuss the critical role of data analysis, balancing intuition with concrete data, and the ever-evolving consumer behaviors, especially focusing on Gen Z. Natalia also covers the integration of digital and in-store experiences to engage consumers and build long-term loyalty. Listen to the full episode here: https://lnkd.in/g2xB_9rf
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We all know the feeling of relying on gut instincts and lucky guesses. But when it comes to your business, you need quality data. Our research provides the insights you need to deliver the right messages through the right channels. Keep your audience informed and your business thriving with data-driven decisions. Learn more: https://lnkd.in/dFYDjgkk #ResearchInsights #EffectiveMessaging #BusinessSuccess #DataDriven
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Want to know how to land coverage through trends in record time? You're going to want to read this one. One tactic we use within reactive PR is cause and trend. 🔍 How It Works: Spot a trend, identify its cause, and create a story. For example: - Rihanna’s Super Bowl announcement boosts ticket demand for The Superbowl 💡 Execution Essentials: Data: Use first/3rd party or social metrics. Expert Commentary: Ensure credible voices. Interest: Is it new and interesting? 🕒 Act Fast: Trends are fleeting. Tell the story quickly. If you want to read more, the links in the comments.
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