Thank you for being part of our journey—together, we’ve achieved incredible milestones, grown in unexpected ways, and built unforgettable memories. Here’s to 2025 and all that’s yet to come! 💪
About us
iProspect, a dentsu company, is a leading global digital-first media agency. In the unbounded world, the future belongs to brands who are prepared to shape it. iProspect’s unmatched mix of media strategy, digital storytelling, and specialized audience insight sets a new standard for performance-driven brand building. Marketers are now expected to be the architects of transformative experiences, and through a relentless focus on human-centric solutions, iProspect drives accelerated growth for some of the world's most iconic brands, including Kering, Carlsberg, Ikea, Hilton, L'Oréal, Pandora, Hugo Boss, Red Bull, LinkedIn, and Tencent. With a dedicated team of more than 8,000 media and performance experts across 93 global markets, iProspect is steadfast in shaping the future of brand engagement and market influence through its hyper-specialized capabilities. We are built to accelerate growth that shapes the future.
- Website
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http://www.iprospect.com
External link for iProspect
- Industry
- Advertising Services
- Company size
- 5,001-10,000 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1996
- Specialties
- search engine marketing, search engine optimization, paid search advertising, online display advertising management, paid inclusion management, shopping feed management, global search engine marketing, Web analytics/attribution modeling, digital marketing, Business Intelligence, Activation marketing, and Strategy planning
Locations
Employees at iProspect
Updates
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Grace Letley, Head of Strategy, UK, iProspect and Dan Calladine, Head of Media Futures, dentsu spoke with Mike Piggott, Opinions Editor, MediaCat on their podcast discussing the rapid evolution of the media landscape and how they now believe the industry to be moving into the #algorithmicera of things. Check it out! #MediaTrends2025
Our latest report, The Year of Impact: 2025 Media Trends will set your brand up for success in the new year! Dan Calladine, Head of Media Futures, dentsu and Grace Letley, Head of Strategy, UK, iProspect recently delved into the report section by section on MediaCat Magazine with Opinions Editor Mike Piggott. They discussed the evolution of the media landscape and how the industry is moving into an algorithmic era. Tune in below to hear the full run-down. 🎧 https://lnkd.in/gmD3TBnN #dentsuUK #Media #2025 #GenAI
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iProspect Australia has won Gold in the Australia/New Zealand Best Culture Category at the Campaign Agency of the Year Awards! 🏆👏
🎉🏆 Gold for Best Culture! 🏆🎉 Excited to share that iProspect has won Gold in the Australia/New Zealand Best Culture Category at the Campaign Agency of the Year Awards! This award is a testament to our amazing team, who make iProspect more than just a workplace. It’s a community where innovation, collaboration, and inclusivity thrive every day. Thank you to the Campaign Awards and to every team member who contributes to our vibrant culture. Let’s keep growing, innovating, and achieving together! Hattie Swinburn Marcelle Gomez Jason Smith Nick Kavanagh Ken Lam Nicola Barnes Jean-Yves Scauri https://lnkd.in/g2t-MtXH
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We’re proud to share that Vanessa Eagle, Head of Investment, iProspect and dentsu X, has been named one of the top media buyers shaping the industry in 2024 by Campaign UK 🙌 Vanessa’s strategic brilliance and commitment to innovation continue to drive success for our clients and set new standards in media excellence. 🚀Join us in celebrating Vanessa and this well-deserved recognition! https://lnkd.in/esWbDiW9
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Honoured to have earned a spot on Campaign UK's 'top five media ideas of 2024' list for IKEA's Sleep campaign with Mother 🙌 To promote their sleep range of beds and mattresses, IKEA, iProspect and Mother leaned into the tension people experience between wanting to go to sleep and being unable to get off their phones. From TV shows and podcasts to in-game ads, we 'put to bed' the distractions for a cohesive strategy to engage sleep avoiders. Read more about our campaign here 👉https://lnkd.in/e-wBpvYn
The Lists 2024: Top five media ideas
campaignlive.co.uk
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How has measurement made clients more conscious of the media they’re buying? With endless content and thousands of ads competing for attention, brands are looking to measurement as the key to meaningful, sustainable media. By using AI to gauge attention and track the media carbon footprint, brands are redefining high-quality, responsible advertising. Hear more from Jean-Guillaume PAUMIER, Head of Future Lab, iProspect 👇 🎥 Rewatch the LinkedIn Live: https://lnkd.in/e4V4PUPM 📄Download the our #2025MediaTrends report: https://lnkd.in/eVhkD2Zu
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iProspect reposted this
dentsu dévoile son tout premier livre blanc dédié à la performance publicitaire sur Snap Inc. en France ! 👻 Intitulé « La Performance sur Snapchat », ce guide inédit accompagne les annonceurs et experts du marketing dans l’optimisation de leurs campagnes. Grâce à des conseils pratiques et des études de cas, il explore comment maximiser les conversions en tirant parti des fonctionnalités uniques de la plateforme, des campagnes full-funnel aux stratégies de retargeting. Géraldine Banon, Senior Sales Manager Agency chez Snapchat France, déclare : « Dentsu est un partenaire clé pour Snap, avec une vision stratégique et audacieuse. Ce livre blanc illustre parfaitement notre collaboration et le potentiel de performance offert par Snapchat. » 👉 Découvrez le livre blanc dès maintenant en cliquant ici : https://urlr.me/fY2v3G Philippine Gerfaud Axelle Tanas Cyprien Piconnet Olivier Debray Artiné Mackertichian Gregory Guyot-Dosson Sarah Mouassil Benoît Laverda #dentsuFrance #snapchat #livreblanc #performance #communication
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In the UK, we expect adspend to grow by 5.7% in 2025. Keep reading 👉 https://lnkd.in/dxtddJwG #AdSpendDec2024 Campaign UK
Dentsu forecasts global 5.9% increase in adspend in 2025
campaignlive.co.uk
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The dawn of the algorithmic era for media. Download your copy of dentsu's Global Ad Spend Forecasts | December 2024 now: https://lnkd.in/ew2YJh58 #AdSpendDec2024
NEW THOUGHT LEADERSHIP | Welcome to the December 2024 edition of our dentsu Global Ad Spend Forecasts report, where we share the most significant media investment trends observed across 56 markets and the key implications for brands in 2025 and beyond. Download your copy of dentsu Global Ad Spend Forecasts | December 2024 now: https://lnkd.in/eU3w8R39 #AdSpendDec2024
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iProspect est officiellement "Partenaire certifié Tests & Experiments 2025" par Google France (programme pilote) 🚀 Cette distinction reflète l’excellence des équipes d’iProspect, reconnue comme partenaire stratégique des équipes commerciales de Google France. Grâce à cette certification, iProspect bénéficie d’un accès privilégié à l’innovation, d’une visibilité accrue lors des événements Google et d’opportunités de co-financement pour des tests d’incrémentalité avec ses clients stratégiques (LCS France). Ce programme pilote, initié par la France et adopté par de nombreux pays de la région EMEA, met en avant l’expertise des acteurs locaux sur des projets à forte demande et génère un impact business significatif pour les annonceurs. Félicitations aux équipes iProspect et Google et un grand bravo à Pierre Krstulović, Pierre Bolle, Bruno Pereira et Capucine Even pour leur rôle clé dans cette réussite ! 👏 Un grand merci également à Katiouchka Iman et Charlotte Hannaby pour leur accompagnement tout au long du projet. #iProspectFrance #InnovatingToImpact #stratégie #communication #search
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