GALE’s Post

We are more than thrilled to partner with British Esports as the official supplier of eco-friendly kit and training apparel. Together, we are committed to sustainability and top-tier performance, supporting the national esports team with gear crafted from organic and recycled materials. Full Press Release: https://ow.ly/UbyC50UuVRi British Esports Merchandise: https://ow.ly/sfji50UuVRh / https://bit.ly/3DtsS05 #WeAreOne #Esports #Sustainability #OneAllSports #BritishEsports #EsportsApparel

Exciting news from British Esports Federation as we announce a new multi-year partnership with One All Sports, a leading sports apparel manufacturer. One All Sports will be the official kit and training apparel supplier, offering premium, eco-friendly gear for our national esports team participating in major international tournaments. This collaboration underscores the shared values of sustainability and performance between the two organisations, as the merchandise is meticulously crafted from organic and recycled materials. This commitment to sustainability is at the core of their partnership. To learn more about this partnership, check out the full release here: 👉 https://ow.ly/UbyC50UuVRi Don't miss the chance to explore the latest British Esports merchandise range: 👉 https://ow.ly/sfji50UuVRh #Esports #Sustainability #OneAllSports #BritishEsports #EsportsApparel

We're already halfway through the Footprints in the Market | Influencing iGaming webinar series! As a special halftime episode, Sharon McFarlane sat down with Jamie Mitchell of our sister agency, Game Changing Media to discuss iGaming in sports, the potential in women's sports, the evolution of sponsorship activation and more. Full episode coming tomorrow 🎤 #footprintsinthemarket #sportsmarketing #marketing #igaming

Esports is still extremely dependent on sponsors. According to G2 Esports CEO Alban Dechelotte, only 20% of the #RocketLeague team's costs can be covered by direct revenue from competitions or support from the publisher. The rest has to be covered by #sponsors. 📈 Diversifying revenue streams is one of the biggest challenges for #esports in the coming years. Other sources of income need to be developed and expanded to ensure constant, long-term growth. ⚽️ For comparison: In the DFL Deutsche Fußball Liga (football), only 25% of the clubs' total revenue comes from sponsorship. The rest is generated through the #marketing of TV rights, ticket sales and fan merchandise. 📷 Photo: Michal Konkol

The GOOD Games is proud to introduce yet another thrilling addition to our lineup: the Canadian Teqball Championships! At The GOOD Games, we're not just about sports – we're about creating unforgettable experiences for our attendees. With unique sports and entertainment offerings that you won't find anywhere else, we're redefining the traditional sports festival experience. Teqball is just one example of the innovative and exciting activities you can expect at The GOOD Games. It's fun for families, festival-goers, and sports enthusiasts alike, making it the perfect addition to our lineup. We like to think of ourselves as the Calgary Stampede of the sports world – a must-see event that captures the essence of excitement, competition, and community. We're not just the next big thing in sport; we're at the forefront of the next trend. And for potential sponsors, this presents an incredible opportunity to align their brand with a one-of-a-kind event that draws in crowds and keeps them engaged. Plus, with free admission for festival-goers, there are no barriers to entry – everyone is welcome to join in the fun! Don't miss out on the chance to be a part of something truly special. Get involved with The GOOD Games today and experience the future of sports entertainment! #TheGOODGames #TeqballChampionships #SportsEntertainment #NextBigThing #SponsorshipOpportunity

Introducing our 'WHY WE LOVE SPORTS' series. Kicking it off with Tim Carter of ZATAP by collectID from Comcast SportsTech's class of 2024. This series will highlight the passion and excitement that fuels our founders & colleagues love of sports. Share your 'WHY WE LOVE SPORTS' story with us below! ⚽️🏀🏈 #SportsTech #Innovation #Sports #LoveSports #SportsAddict

🚀 The growth of esports has revolutionized the way we view sports in the digital age. What started as a niche community has exploded into a global phenomenon, bringing in millions of fans and creating new opportunities for brands, broadcasters, and professionals. Exciting to see how this industry is evolving and the potential it holds for the future! What are your thoughts on the future of esports in mainstream media? Will it continue to rise alongside traditional sports? #Esports #SportManagement #FutureOfSports #DigitalTransformation #EsportsIndustry

The pay scale difference between esports and traditional sports can be quite significant due to various factors, such as the maturity of the industry, revenue streams, audience size and sponsorship deals. Here’s a comparative overview: Average Earnings of Esports Athletes The average earnings of professional esports players vary widely. Many players earn between $20,000 to $100,000 per year, depending on the game, skill level, and popularity. Average Earnings of Traditional Sports Athletes The average salary varies by sport and league. For instance: NBA: Approximately $8 million per year Premier League (Soccer): Approximately $3.6 million per year Overall, while the top earners in both fields can make substantial incomes, traditional sports athletes typically have higher average earnings due to the more mature and financially robust industry. However, as esports continues to grow, the gap may narrow in the future. #esports #esportsindustry #traditionalsports #sportsbusiness #paydisparity #payscaleesports

Watching sport at Cosm is actually better than the best seat in any stadium.

Another great article from our team on the Paramount Advertising Insights Hub! Check out this one, and more, at the link below