One All Sports’ Post

Exciting news from British Esports Federation as we announce a new multi-year partnership with One All Sports, a leading sports apparel manufacturer. One All Sports will be the official kit and training apparel supplier, offering premium, eco-friendly gear for our national esports team participating in major international tournaments. This collaboration underscores the shared values of sustainability and performance between the two organisations, as the merchandise is meticulously crafted from organic and recycled materials. This commitment to sustainability is at the core of their partnership. To learn more about this partnership, check out the full release here: 👉 https://ow.ly/UbyC50UuVRi Don't miss the chance to explore the latest British Esports merchandise range: 👉 https://ow.ly/sfji50UuVRh #Esports #Sustainability #OneAllSports #BritishEsports #EsportsApparel

🏆Examples of Modern Sports Sponsorship Nike and Colin Kaepernick: Nike's partnership with Kaepernick is an example of aligning brand sponsorship with social justice causes, resonating with audiences who support these values. Red Bull and Extreme Sports: Red Bull has successfully created a brand identity around extreme sports, hosting and sponsoring events that align with their brand image of energy and adrenaline. Coca-Cola and FIFA World Cup: Coca-Cola's long-standing sponsorship of the FIFA World Cup highlights how brands can leverage major global sporting events to enhance visibility and connect with diverse audiences. Intel and Esports: Intel's sponsorship of esports tournaments showcases how traditional tech companies are investing in the growing esports industry to reach younger, tech-savvy audiences. Discover how Parkdalle Intelligence can help you navigate the world of sports sponsorship. #SportsSponsorship #ParkdalleIntelligence

🥇 With billions of spectators, the Paris 2024 Olympic Games are a prime target for ambush marketers. Non-official sponsors often employ tactics to appear associated with the Games, frustrating those who have paid for official sponsorship. We take a look at how companies should proceed if they have sponsored an athlete that is competing in the Games. Read more 👇 https://gowlg.co/4bUgmCi #Paris2024 #OlympicGames #Advertising

As with any type of sales campaign, the sponsorship should also fit in with the companies that carry it out. This is the only way to guarantee authenticity and ensure positive and genuine feedback. An excellent example of this is the sponsorship of the German Office of Data Respons Solutions with the eSports department of the Bavarian Football Association (BFV). The combination of e-gaming and the B2B environment is characterised by thematic links and the fun of experimentation. In an inspiring brainstorming session with Stephan Graml, Roman Kirschner, Dennis von Malottke and Katharina Zauner, we discussed the future of e-sports sponsorship. Together, we developed unusual ideas, such as the use of games consoles at B2B trade fairs to increase visibility and awareness, or the introduction of parent guide licences in the e-gaming sector. #DataResponsSolutionsGmbH #BFV #BayerischerFussballVerand #Sponsoring #eSports #Gaming #Innovation

As the Paris Olympics kick off, I've been thinking about the magic that happens when sports and brands team up🏅 Remember the London 2012 Games? They were a masterclass in using sports to spread diversity, unity, and hope. Now, with the Paris Olympics and Paralympics, plus the upcoming LA 2028 Games, brands have a golden opportunity to connect with people worldwide. But let's be real—it's not all easy wins and high-fives. To truly tap into the power of these events, we need to be smart, thoughtful, and above all, authentic in our approach. What do you think? How can brands best leverage the power of sports to connect with communities?🥇🌍 #ParisOlympics #SportsMarketing #BrandStrategy #Diversity #GlobalCommunity #AuthenticBranding #OlympicGames #MarketingMagic #InclusiveMarketing #SportAndBrand

Sport, or Esport, that is the question... I'm leaving SportAccord with this question in mind: Sport vs. Esport - how can these fundamentally distinct realms coexist and flourish together? Amidst the myriad discussions, this query stands out, primarily due to esports' burgeoning recognition within Olympic conversations. At their core, the traditional sports and esports industries operate on divergent philosophies. Traditional sports cherish stable, enduring rules, anchoring the competitive spirit in consistency and fairness. Conversely, esports thrives on adaptability, evolving rules in tandem with the latest technological advancements and audience preferences, ensuring its relevance and vibrancy. However, a convergence is underway. Sports organisations are increasingly venturing beyond mere licensing, embracing new channels for fan engagement and, ambitiously, forging new revenue streams. This shift represents a significant transformation in how these organisations perceive and interact with their audiences, driven by the dynamic nature of consumer expectations and the digital landscape. The palpable energy at SportAccord was infectious, matched only by the incredible individuals I had the privilege to engage with. Their insights and passion underscored a collective anticipation for what lies ahead. As we look towards Paris24, the excitement is undeniable. The event promises to deliver unforgettable moments, etching its mark in history. The journey of integrating esports within the Olympic fold is just beginning, and Paris24 will be focused clearly on sport 🥇 #SportAccord #SportBiz #Paris24

🏆 USA Track & Field: SBJ's Biggest Winners from the Paris Games! 🏅 The accolades keep rolling in, and we're thrilled that Sports Business Journal has been recognized USA Track & Field in their article as one of SBJ's biggest winners from the Paris Games! (of course Snoop Dogg tops the article at #1, but that too is well deserved 😎) This recognition isn't just a testament to the incredible performances of our athletes but also to the dedication and excellence of our entire organization. Being the best comes with a responsibility to keep raising the bar—and we’re doing just that. The Paris Games showed the world what USA Track & Field is capable of, and we’re not slowing down. 🌟 Partner with the Champions 🌟 Now is the perfect time for brands to join forces with us. By partnering with USA Track & Field, you're not just associating with a winning team—you’re aligning with a legacy of excellence, innovation, and impact on the global stage. 👉 Whether you're looking to enhance brand visibility, engage with a passionate audience, or create unforgettable experiences, USA Track & Field offers unparalleled opportunities. Let’s work together to create the next chapter of success. Reach out today to discuss partnership opportunities with the best in the business. #USATF #Olympics #ParisGames #PartnershipOpportunities #Sponsorship #BrandExcellence https://lnkd.in/emheyvQn

The Olympic Games are back in France after a century! Check out this fascinating visual guide comparing the games from 1924 to 2024. #OlympicGames #France2024 #Evolution #SportsHistory by South China Morning Post SCMP

The agreement forms part of the IOC’s global licensing programme – a direct result of Olympic Agenda 2020+5 – which aims to strengthen and promote the Olympic brand, not only during the Olympic Games, but between the Games as well. International Olympic Committee – IOC Warner Bros. Discovery #olympicagenda #olympicgames #olympics #licensing #licensingagreement #consumerproducts #tunes #strongertogether https://lnkd.in/dxEKzxis

The European sportstech sector is undergoing significant changes! Pulsar's new report highlights technological innovations and investment activities in sports, eSports, fitness, and wellness. Learn about the leading sports, most active countries, and significant market transactions. 👉🏼 🔗 https://lnkd.in/e4dYP42n #DigitalTransformation #Sportstech #Innovation #Sports #eSports #Pulsar