GALE

Heading into 2025, GALE's Director of Emerging Connections, Max Bass, spoke with Digiday about the evolution of esports in 2024 and what marketers should know for the year ahead. Read here: https://lnkd.in/e6Qkcuw6

From day one, we’ve believed that investing in our people is key to long-term success. This year, we marked a milestone, allocating upwards of $1M to employee training and development. Hear from GALE CEO Brad Simms on this and our commitment to our G’s on Advertising Week’s People and Culture podcast. https://lnkd.in/exTVdsub 

The next wave of growth in our industry will be driven by modern social-first marketing, powered by best-in-class people and technology. We’ve seen this first hand through the success of our leading innovations this year, including the expansion of our social-first marketing team and rollout of Alchemy Ai. Read about both in Digiday ➡️Formalizing Social-First Marketing: https://lnkd.in/dZdVKNeV  ➡️Launching Alchemy Ai: https://lnkd.in/epQ5ZTi6

We’re proud of our work with MilkPEP championing women in sports. Together, we marked two of our most significant achievements of the year: 🎮 The Milk Cup: A historic women’s Fortnite tournament earning record-breaking viewership while driving a cultural shift in gaming. It offered the largest-ever women’s esports prize pool in North America. https://lnkd.in/eXwci6_Z 🏅 Every Woman’s Marathon: The first and only U.S. marathon designed by and for women, with over 7K runners and more than 20K virtual participants. 43% were first-time marathoner runners. https://lnkd.in/gPvuK6dM

We reintroduced Hard Rock to the world in one of our biggest launches of 2024. Featuring global superstars John Legend, Shakira, Leo Messi, and Noah Kahan, "Come Together" invites members to explore all that Hard Rock has to offer through its first global loyalty program, UNITY. Read more in Ad Age: https://lnkd.in/epnuaCwY

Want to maximize your media investments in 2025? Prioritize creative development. Learn how from Jeffrey Cutler, VP of Emerging Connections, in our audience’s favorite piece of the year. https://lnkd.in/gBgizQjX

2024 marked 10 years of GALE, and it gave us a lot to celebrate.   From investing in our G’s to welcoming new clients and creating award-winning work. We’re grateful to our people and partners for all we’ve accomplished. Here are just some of the highlights, thanks to you. Happy Holidays.

As opportunities in gaming continue to grow, marketers are seeking the best ways to leverage this medium for deeper brand engagement. From creator partnerships to e-commerce integrations, our latest blog highlights three trends to consider when shaping your strategy for the year ahead. Read here: https://lnkd.in/gWqY2j26

"Some brands can get away with the raw, real. Other brands make more sense in the polished, curated world. But always be true to who you are as a brand. People can smell a mile away if you’re not being authentic." Read more in LBBonline - Little Black Book, where GALE's Director, Social First Eliza Marie Florendo explores trends in social marketing and how to create campaigns that resonate across platforms and audiences. Read here: https://lnkd.in/ect7MSCQ

The year third-party cookies were set to disappear turned into the year they couldn’t. GALE’s Director of Marketing Strategy Matt Lang unpacks what this means for marketers in the year ahead, examining the new challenges and opportunities that have emerged. Read here: https://lnkd.in/g9g2Pgtp