Flix’s Post

The Summer* of Sport is Here! 🌞🏅 With the kick-off of Euro 2024 just hours away, and events like the Olympics, Wimbledon, and The Open all taking place over the next couple of months, we know how vital sport is to the hospitality industry. Great facilities for watching sport can transform a venue into the go-to destination for customers and guests who can't attend the events in person. Whether it's a cosy pub showing football, a hotel offering an exclusive Olympics viewing experience, or a stylish roof terrace bar with big screens for Wimbledon, the right setup can be very appealing. Yet, how often do venues get it wrong by having the sound at the wrong volume, or by having the wrong TV package? Likewise, how does it make you feel when a pub that doesn't normally do table service actively offers it during busy sports events so that you don't miss a crucial moment? Simple gestures done right can make all the difference. At Halo, we’re passionate about helping hospitality venues really understand the customer journey so that they can confidently promote and deliver the very best experiences. We help our clients continuously improve their processes to ensure guest loyalty and drive revenue and profitability. *Although it really doesn't feel like Summer in the UK right now... #Euro2024 #ParisOlympics #Wimbledon #Hospitality #SummerOfSport #CustomerExperience

⚽️ ☀️ With England reaching the Euros 2024 final, hospitality operators are preparing for what is set to be one of the busiest, bumper Sundays the industry has seen in recent years.   As people flock to pubs, bars, and restaurants, hospitality operators have a unique opportunity to boost their future success by making the most out of every customer who walks through their doors. Research from CGA by NIQ highlights that showcasing sporting events can significantly boost customer spending and loyalty. Fans stay longer and engage more deeply when they can watch their favourite sports, providing venues with more than just a short-term surge.   And it doesn’t just stop with the football. As the Paris Olympics kick off, Wimbledon comes to a dramatic conclusion, and the Paralympics get ready to commence, 2024’s ‘Bumper Summer of Sport’ is just getting started.   To capitalise on this heightened footfall though, operators must have the right processes and technology in place. To help businesses understand what they need, our Co-Founder and Managing Director, Scott Muncaster, provided his insights for the latest edition of CLH News. Check them out on page 8 👉 https://lnkd.in/eSgiaZEj   #euros2024 #hospitality #customerexperience #technology #sportsevents

Białystok, Bratislava, Guimarães, Lyon, Malmö, Plzeň—what do these cities have in common? 🌍 They all host football clubs participating in UEFA competitions and are part of the Flix network. Now, our presence will be even bigger! But why? 🤔 That’s a question you might ask: Why is Flix launching a marketing campaign across European stadiums? Here’s the answer: these commercials will be visible for the next three years in all UEFA Europa League and Conference League matches. 🏆 It makes perfect sense: Sports and competition bring people together. We want to feel the emotions 🎉, follow our favorite teams ⚽, show our support, and celebrate success. And, of course, we all believe our team will win, right? 🙌 When the match lineup is set, fans start searching for ways to get to where their team is playing. Usually, they check flights first, then car travel time, and sometimes realize they just can’t make it ☹️ But there is a sustainable way to travel across the continent: Flix’s green network of buses and trains—affordable and accessible to almost every football fan. 🚆💚 That’s why our brand is there (photo taken yesterday in Białystok below), where our current and future passengers are, and why it’s a great opportunity to meet up with friends at the stadium. Hop on a bus, and see you there! 🚌 #sustainablemobility #football #sportfans

A report by SilverDoor reveals that sporting events like the UEFA EURO 2024 and the Paris 2024 Olympic Games are significantly boosting Average Daily Rates (ADRs) for serviced apartments across Europe.📈🏢 In Germany, ADRs are predicted to rise by 14% year-on-year, with Berlin seeing a 34% increase. Paris is also experiencing a 30-70% rise in ADRs due to the Olympics. This trend highlights the positive impact of major sports events on accommodation pricing. #SportsImpact #AccommodationRates #ServicedApartments

🏎️ New Blog Post: The Business of Hosting an F1 Grand Prix 🌍💼 Ever wondered what it really takes to bring the world’s most prestigious motorsport event to a new city? From multi-million dollar hosting fees to the economic boost and global exposure, hosting an F1 Grand Prix is a massive business decision for any city or country 🏁💰 In my latest blog post, I explore the financial and strategic aspects behind staging an F1 race, the challenges host cities face, and the long-term benefits they aim to achieve. Whether you’re curious about the economics of F1 or want to learn how these events shape cities, check it out below! 👉 https://lnkd.in/eMvKYJjF #Formula1 #GrandPrix #MotorsportBusiness #F1Economics #SportsTourism #GlobalEvents

𝗔 𝘀𝘂𝗺𝗺𝗲𝗿 𝗼𝗳 𝘀𝗽𝗼𝗿𝘁 𝗶𝘀 𝗵𝗲𝗿𝗲! Summer is officially here, and with it comes some of the grandest events in the sporting calendar. But are you prepared for the added disruption that the Olympics or Euro 2024 could add to your travel plans? Fear not - discover our top tips for travel during sporting events to make things as easy as possible ➡ https://lnkd.in/e9-tM_zh #businesstravel

It’s that time of year again for media to question the taxpayer value of the the F1 Australian Grand Prix in Melbourne. According to the 2023 AGPC Annual Report Vic Gov’t invested $100.6m with an estimated total economic impact of $268m (EY, 2023 DJSIR Report). Looking beyond the economic impact report other benefits should also be considered: 1. Social impact - during Covid we experienced what life looked like without major events. Major events unite people, strengthen the community and instill a sense of pride for Victorians 2. Brand exposure - broadcast live in nearly every country in the world to millions of people provides significant brand exposure for Melbourne and Victoria. Add to that the exposure received via Drive to Survive. 3. Flow on tourism and economic benefit - exposure and awareness generated from above and positive experiences for the 81,000 interstate and international travellers (2023) puts Vic and Melb top of mind for future travel 4. Benefits to other Motorsports - our data shows that passion for F1 has had a direct positive impact on other Aust. Motorsports such as Supercars ….plus more Whether your supportive or against it, the overall benefits are hard to ignore and it’s great to have the race locked in until 2037 #sportsbusiness #sportsbiz

The Olympics are known for three big things: great sport, big budget, and shiny new structures. However, this year’s Olympics, held in Paris, France, were set to change this up a bit. Reutilisation and reflection were concepts applied to pretty much every aspect of the event, but what does this mean? Learn in our new article: https://lnkd.in/dauQZ7bf

Summary: Morocco is actively pursuing the opportunity to host a Formula 1 Grand Prix, challenging Spain's current hold on the event. Leveraging its sports diplomacy and robust infrastructure, Morocco aims to revive its motorsport legacy. The city of Tangier is being considered for a new international-standard circuit. Spain is concerned about losing the Grand Prix, which could impact its motorsport industry significantly. The decision from the Formula 1 federation is pending, with Morocco emerging as a serious contender. Description (Meta Tag): Explore Morocco's ambitious bid to host a Formula 1 Grand Prix, a move that challenges Spain's current position. Discover how Morocco is leveraging its sports diplomacy and infrastructure to revive its motorsport legacy, with Tangier as a potential circuit location. Understand Spain's concerns over losing the event and the implications for its motorsport industry. Stay updated on the pending decision from the Formula 1 federation as Morocco emerges as a formidable contender.

As we edge closer to UEFA Euro 2024, an unprecedented partnership between Deutsche Bahn and UEFA shines a spotlight on sustainable transportation. Deutsche Bahn, Germany's leading rail company, is teaming up with UEFA Euro 2024 to revolutionize how fans and teams travel to the much-awaited football championship venues. This collaboration is set to minimize the environmental footprint of one of the world's biggest sports events by offering discounted rail passes and ramping up the capacity of intercity express services. It's a bold step towards leveraging rail transport's potential in providing large-scale, sustainable mobility solutions. Why is this important? 🌍 • Reducing carbon emissions by minimizing reliance on car and air travel. • Promoting public transport as a viable, eco-friendly option for large events. • Showcasing the role of partnerships in achieving sustainability goals. The initiative not only promises an efficient and green way to enjoy the thrill of the games but also sets a precedent for future events worldwide. Let's cheer on as Deutsche Bahn and UEFA pave the way for more sustainable sports celebrations! 🚆⚽ This move underscores the critical role of innovative collaborations in driving forward the sustainability agenda. It's a win-win for the planet, the fans, and the beautiful game. #SustainableTransport #UEFAEuro2024 #DeutscheBahn #GreenMobility #SustainabilityInSports