three rocks’ Post

The Summer* of Sport is Here! 🌞🏅 With the kick-off of Euro 2024 just hours away, and events like the Olympics, Wimbledon, and The Open all taking place over the next couple of months, we know how vital sport is to the hospitality industry. Great facilities for watching sport can transform a venue into the go-to destination for customers and guests who can't attend the events in person. Whether it's a cosy pub showing football, a hotel offering an exclusive Olympics viewing experience, or a stylish roof terrace bar with big screens for Wimbledon, the right setup can be very appealing. Yet, how often do venues get it wrong by having the sound at the wrong volume, or by having the wrong TV package? Likewise, how does it make you feel when a pub that doesn't normally do table service actively offers it during busy sports events so that you don't miss a crucial moment? Simple gestures done right can make all the difference. At Halo, we’re passionate about helping hospitality venues really understand the customer journey so that they can confidently promote and deliver the very best experiences. We help our clients continuously improve their processes to ensure guest loyalty and drive revenue and profitability. *Although it really doesn't feel like Summer in the UK right now... #Euro2024 #ParisOlympics #Wimbledon #Hospitality #SummerOfSport #CustomerExperience

It's all about bringing people together..

A report by SilverDoor reveals that sporting events like the UEFA EURO 2024 and the Paris 2024 Olympic Games are significantly boosting Average Daily Rates (ADRs) for serviced apartments across Europe.📈🏢 In Germany, ADRs are predicted to rise by 14% year-on-year, with Berlin seeing a 34% increase. Paris is also experiencing a 30-70% rise in ADRs due to the Olympics. This trend highlights the positive impact of major sports events on accommodation pricing. #SportsImpact #AccommodationRates #ServicedApartments

📢 Check out CARMA's latest Olympics 2024 Briefing! https://lnkd.in/eMixTxTW Here are some of my key takeaways: The Paris 2024 Olympics has highlighted the intricate relationship between major event sponsorships and urban dynamics. A notable example is Airbnb's sponsorship of the games, which, while boosting tourism and offering accommodations for countless visitors, has also sparked concerns about rising property prices. This issue has been particularly evident in cities like Paris and Barcelona, where protests have emerged in response to Airbnb's impact on housing affordability in recent months, and the Olympics reigniting this conversation. With a trip planned to Barcelona myself in the upcoming months, I think it's pertinent to be aware of this. As brands like Airbnb play a significant role in global events, it’s crucial to balance the benefits of increased visibility and economic impact with the social responsibilities tied to local communities. The ongoing discussions in cities like Paris and Barcelona, remind us that sponsors must carefully consider the broader implications of their involvement in such events, particularly concerning urban planning and affordability. What do you think? #Paris2024 #Olympics #Barcelona #Sponsorship #UrbanPlanning #Airbnb #Sustainability #CorporateResponsibility

📢 [Sports Biz News]🇪🇸 Spain's largest railway company Renfe becomes the new sponsor of the Spanish Olympic team👏 Renfe has signed a sponsorship agreement with the Spanish Olympic team for the Paris Olympics. The announcement was made during a fencing demonstration at Renfe's headquarters, showcasing Renfe's commitment to sports. Renfe's president, Raül Blanco, emphasized the company's dedication to supporting athletes' dreams and contributing to the success of the Paris Olympics. This sponsorship aims to enhance brand recognition and promote sustainable transport solutions for athletes and sports organizations. Renfe is the largest railway company in Spain, known for its extensive network and commitment to sustainability. By partnering with the Spanish Olympic team, Renfe is not only supporting national athletes but also promoting its brand on a global stage. This collaboration highlights the importance of corporate support in sports and the positive impact it can have on both the company and the athletes. The event was attended by key figures including Alejandro Blanco, President of the Spanish Olympic Committee (COE), Fernando Molinero, General Director of the Superior Sports Council (CSD), and Jennifer Pareja, General Director of ADO. Athletes Yago Rojo, an athletics competitor, and Lucía Martín-Portugués, a fencing athlete who performed the demonstration, were also present. This sponsorship aligns with Renfe's strategy to support sports and sustainability, positioning itself as the "Train of Spanish Sports." Renfe supports various sports events and serves as the official transport for numerous sports federations and high-level teams. The company aims to encourage the use of rail transport among top-level athletes as a sustainable travel solution. Through this partnership, Renfe hopes to inspire future generations of athletes and reinforce its commitment to the environment and sports. The company believes that by supporting the Olympic team, it can bring dreams closer to reality and contribute to the success of the Paris Olympics. Renfe's involvement with the Spanish Olympic team underscores its role as a leader in sustainable transport and a champion of sports development. #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #renfe #spanisholympicteam #parisolympics #olympics #sports

⚽️ [Sports Biz News]🇵🇹 SL Benfica and Emirates Airline extend historic partnership to strengthen global branding ✈️ SL Benfica and Emirates Airline have extended their partnership until 2029, marking one of the longest and most significant sponsorship deals in the club's history. This extension not only solidifies their relationship but also strengthens their global brand presence, building on a successful collaboration that began in 2014. Emirates has been a key partner, not just as Benfica's Official Airline, but as a prominent symbol on the club's jerseys, elevating the team’s brand on a global scale. This renewed agreement reflects a deepening of shared values between SL Benfica and Emirates, both committed to excellence and innovation. The "Fly Better" branding on Benfica's kits symbolizes a shared aspiration to achieve new heights. Emirates will continue to enhance the fan experience, offering unique opportunities for Benfica supporters worldwide. From a marketing perspective, this partnership showcases the power of strategic alliances in sports. By aligning with Emirates, SL Benfica enhances its market position and appeal to international fans. This collaboration serves as a model for how sports teams can expand their brand footprint and drive commercial success. Moreover, this partnership underscores a commitment to corporate social responsibility (CSR) and environmental, social, and governance (ESG) principles. Emirates’ sustainable growth aligns with Benfica's efforts to contribute positively to the community, ensuring a legacy of positive change.    #glocalsportsnews #sportsmarketing #sportsnews #sportsbusiness #marketing #branding #pr #brandingstrategy #marketingstrategy #prstrategy #businessstrategy #advertising #soccer #portugal #airline #soccerfans #slbenfica #emirates

🌟 Exciting Times Ahead in Sports Travel and Events! 🌟 As we gear up for a vibrant summer season of sports travel and events, it's a thrilling period for fans and professionals alike. From global tournaments to bespoke sports experiences, the opportunities are immense. Champions League Final - Euro 2024 - Wimbledon 2024 & T20 World Cup 2024 Creating innovative and valuable products for the market is now more crucial than ever. In this dynamic landscape, it's not just about providing services; it's about crafting experiences that leave lasting impressions and foster deep connections. I am dedicated to pushing the boundaries and setting new standards in sports travel and hospitality. The focus is on delivering tailored solutions that cater to the unique needs and desires of our clients, ensuring memorable experiences every step of the way. 🔹 Key Focus Areas: Personalization: Understanding the specific preferences of our clients to offer customized travel and event packages. Innovation: Leveraging technology and creativity to enhance the overall experience. Sustainability: Ensuring our practices and products are environmentally responsible and contribute to a greener future. Partnerships: Collaborating with top industry players to provide unparalleled services and access. As we navigate this exciting period, our commitment remains steadfast – to exceed expectations and set new benchmarks in the industry. Here's to an exhilarating summer filled with unforgettable sports moments! #SportsEvents #SportsBusiness #Marketing #Networking #Global #Events #ChampionsLeague #Euros #EURO2024 #Summer #Wimbledon #Cricket #Football #Sports #International #SportsExperiences #Memories #Experience #Business #Products #Productmanagement #Innovation #creation

🎙 “Everything we did was channelled towards how do we use this incredible thing, this gift of being able to stage the Games, both the Olympics and the Paralympics, to inspire people”. 🎙 We are honoured to have interviewed Lord Paul Deighton, CEO of the London Organising Committee for the Olympic Games and Paralympic Games from 2005-2012, to share his expert insights for our Major Events 101 course. 💡👨🏫 🥇 🏟 This video is just a small snapshot from the full-length interview where Lord Deighton shares just what went into the seven years preparing for arguably the globe’s biggest mega-event and its immoveable deadline. 📽 Topics include the importance of the ‘why’ and engaging multiple stakeholders behind that why, how you prioritise multiple conflicting demands, how you grow an organisation that doubles in size each year, being responsible for a huge budget, tips on being a great leader, and much more. To learn more from Lord Paul Deighton and over 20 other world-leading industry experts who have delivered the world’s most complex major events, sign-up to major Events 101 today! 🔗 📥 We’re offering an exclusive launch discount of £101 off for the first 101 people who sign up to Major Events 101! Places are going fast! 🚨 What’s more, you only need to pay a third of the course fee now, with easy installments available to make your learning journey as accessible as possible. ➗ 📅 Click the link to get your discount code and sign-up: 🔗 https://lnkd.in/dRyKwTsb #ME101 #MajorEvents #Trivandi #CareerGrowth #ExclusiveOffer  

Spring and summer in Europe are not just about the delightful weather; they're seasons brimming with globally recognized events that draw enthusiasts from all corners of the world. Whether you're a sports aficionado or not, these events offer unparalleled cultural, social, and networking opportunities that are too good to miss. Among the highlights are the 👉 Formula 1 Grand Prix in Monaco on the 26th of May, an event that combines speed, skill, and the glamorous backdrop of Monaco. Then, there's the 👉 UEFA European Championship in football, hosted across Germany in June and July, where passion for the beautiful game reaches its zenith. And let's not forget the 👉 Olympic Games in Paris during July and August, a spectacle of human achievement and international camaraderie. European countries are also masters of sports hospitality and elevate the  experience to new heights. Designed to bring people together in luxurious  surroundings, sports hospitality offers an exclusive vantage point to witness  the season's most significant sports events. It's an ultimate expression of  enjoying sports in style, blending the thrill of the competition with unmatched comfort and elegance. And last but not least, travel plays a pivotal role in experiencing this amazing time. For those seeking a seamless and luxurious journey, consider chartering a private jet. It's not just about the convenience; it's about extending the luxury and exclusivity of sports hospitality to every aspect of your trip. ✈ Imagine not worrying about schedules or delays, with a private jet ready to whisk you away at your leisure, even if it means waiting out those nail-biting penalty shootouts! #luxurytravel #sportsenthusias #privatejettravel #sportshospitality  #summerineurope #euro2024 #f1monaco #olympicgames2024 #privatejet #privateplane #jetcharter #aviationbroker #broker #generalaviation #moccajet

12 out of 10. I recommend. Our Olympics experience exceeded all expectations. Paris was stunning, the events were flawless, the transport was a cinch, and it was amazing to be a part of the drama and excitement of it. Paris put its best foot forward, showing its global guests an incredible time. It was so great that we are all in for LA28. If you caught the fever of the five rings and want to go to the next Olympics, I get it. And I can help. My five most important tips if you want to hit 2026 (Milano Cortino), 2028 (Los Angeles), or beyond: 1. Plan two years out or more if you can. 2. Sign up for official (event) ticket lotteries. 3. Get tickets for lesser-known and non-medal events (or splurge and go all in on dramatic finals). 4. Book your lodging a year or more in advance. Expect to prepay in full.  5. Finally, read and save my updated all-points guide below that shares costs (our actual Paris 2024 spending), planning timelines, and answers all the questions. I always assumed going to the Olympics was out of reach, an exclusive global event only for people with big budgets and even bigger connections. We have neither. Instead, I am a detailed planner, figuring out how to make it work for a non-absurd cost, and I dropped all the info in my guide. Check it out below. https://lnkd.in/ge7DtmHN