🎉 Season’s Greetings from the iGo Team! 🎉 As 2024 draws to a close, we want to thank you for your incredible support this year. It’s been a monumental year for us in fintech payments, gift cards, and promotions, and we’re excited to share a few key highlights: ✅ Visa Principal Partner Status: becoming a Visa Principal Partner for card issuing and becoming an Australian Financial Services Licence (AFSL) holder. ✅ Web-to-Wallet™ Launch: Introducing APAC’s first web push provisioning product, enabling digital Visa cards to be sent via email, SMS, or QR code directly to Apple or Android devices—no app required. ✅ Comprehensive Prepaid Solutions: Rolled out a full suite of prepaid card offerings, including single-load and reloadable Visa cards. As we reflect on 2024, we’re beyond grateful for your trust and collaboration. Here’s to more game-changing solutions and successes in the new year 🚀 Wishing you a sunny, festive season and an incredible 2025 ahead!
iGoDirect Group
Financial Services
Melbourne, VIC 1,060 followers
Connecting Rewards, Payments and Loyalty
About us
Established in 1999, the iGoDirect Group is a rewards and promotional technology provider with end-to-end solutions in prepaid, gift cards, consumer promotions and data analytics. iGoDirect has been at the forefront of direct marketing and the evolving digital landscape, leveraging its proven technologies and innovative platforms. As a Principal Member of Visa, we have obtained an issuing licence in Australia and strengthened our position in the fast-growing prepaid payments market. We enable clients to deliver frictionless customer experiences and fresh innovation within the payments, loyalty and rewards sectors. Boasting hundreds of thousands of members, iGoDirect manages YourSayPays; a platform that invites consumers to participate in surveys and competitions in return for gift cards. We also run Rewards Come True and True Rewards, working with brands to formulate cashback, loyalty, and reward programs to uplift sales targets and contribute to consumer and employee satisfaction.
- Website
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http://www.igodirect.com.au/
External link for iGoDirect Group
- Industry
- Financial Services
- Company size
- 51-200 employees
- Headquarters
- Melbourne, VIC
- Type
- Privately Held
- Founded
- 1999
- Specialties
- Customer Acquisition, Data Modelling, Customer Insights, Campaign Management, Mail House Services, cashback progams, consumer promotions, Loyalty and rewards, Corporate Gift Cards, e-gifts, Gift Cards, Staff Rewards, employee incentives, digital gift cards, loyalty programs, and b2b promotions
Locations
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Primary
Get directions
41 Stubbs Street
Kensington
Melbourne, VIC 3031, AU
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Get directions
Suite 203
184 Blues Point Road
McMahons Point, NSW 2060, AU
Employees at iGoDirect Group
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Steven Emanouel
Chief Executive Officer
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Tom Osborn PhD FRSA
Opinionated Data Science Consultant/Advisor - how to leverage AI, ML. Blue chips, start ups. Mathematical thinker. R&D for business strategy and…
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Amila Elcic
Information Security | IT Compliance | Risk Audits | PCI DSS I ISO27001ICT | Infrastructure Management | Data Centre Migration |
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Pat Dalton
COO (and founder) at iGoDirect Group | Fintec Investor | Chairman | Board Advisory | Mentor | M&A Advisor |
Updates
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It was great to have the iGo Crew get together and celebrate what has been a huge 2024 after launching our Visa Issuing with single load and reload products in AUS and NZ. We are a happy team and are looking forward to another 200%+ growth year in 2025, with more partners coming on board and the launch of even more tech capabilities. If you’d like to partner with iGo to redefine your loyalty, rewards and payments experience, reach out to us. Pat Dalton Greg Duncan Gary Cobain
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Reloadable prepaid cards are a versatile, accessible and secure payment option that's been the backbone of fintech innovation in recent years. At iGoDirect, we take reloadable prepaid cards to the next level with: 🎯 White-label Branding: Full customisation across all customer touchpoints. 📲 Web-to-Wallet Tech: Seamlessly push cards to Apple Pay or Google Pay via email, SMS or QR code. 🔒 Secure and Compliant: Visa Principal Member for card issuing; Apple and Google certified for Web Push Provisioning. Whether you’re managing business expenses, rewarding loyal customers, or simplifying payments, we're here to help you with your payment challenges together. #PrepaidCards #BusinessSolutions #FinTech #PaymentsInnovation Read blog ➡️ https://lnkd.in/gk4Crhe2
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We are pleased to have our Founder and COO, Pat Dalton, take the stage for this engaging discussion. If your business has any rewards and loyalty challenges, get in touch, as we may have the solution for you!
AI-DRIVEN LOYALTY TRENDS What a dynamic discussion today at the Women in Payments Australia 2024 Symposium on AI-Driven Loyalty Trends! A big thank you to our expert panelists—moderated by Erica Martin (WEX Inc.), featuring Taryn Barry (HSBC), Pat Dalton (iGoDirect Group ), Alison O'Brien (PayPal), and Jodie Wilson (Elevate Loyalty)—for leading this conversation on how AI is revolutionizing customer loyalty and driving innovation. The panel explored how AI is being leveraged for hyper-personalized customer journeys, predictive analytics, and dynamic pricing, as well as the challenges around data quality and bias. Real-world use cases, including the impact of AI on customer retention and spend, provided valuable insights into the future of loyalty in the payments space. Thank you to all our speakers for inspiring us with new perspectives on using AI to foster stronger customer relationships and enhance business growth. #WomenInPayments #WIPAUS2024 #GrowthPoweringPayments #Australia #Payments #Fintech #WomenLeaders #AI #CustomerLoyalty
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Imagine being able to disburse funds instantly to users, who can access and use them within seconds—without downloading apps, navigating complicated verification steps, or waiting for processing times. Sounds seamless, right? That’s the power of Digital Visa Prepaid Cards combined with Web Push Provisioning. But what exactly is Web Push Provisioning and why is it a game-changer over traditional Manual Provisioning? At iGoDirect, we're proud to be the first Apple and Google-certified Web Push Provisioning (Web-to-Wallet™️) solution in APAC for digital Visa card issuance. This innovative solution delivers unmatched convenience: ✅ Instant card activation via email, SMS or QR code. ✅ No app downloads required. ✅ Secure transactions powered by tokenisation. Read more ➡️ https://lnkd.in/gEjPHKiG
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iGoDirect Group reposted this
Unlock the future of customer loyalty with the "AI-Driven Loyalty Trends" panel at the Women in Payments Australia 2024 Symposium, taking place next week in Sydney, Australia! Moderated by Erica Martin (WEX Inc.), this expert panel features Taryn Barry (HSBC), Pat Dalton (iGoDirect Group ), Alison O'Brien (PayPal), and Jodie Wilson (Elevate Loyalty). Together, they will explore how AI is reshaping customer loyalty through personalized experiences, predictive analytics, dynamic pricing, sentiment analysis, and more. Discover how AI’s ability to analyze vast amounts of data is driving product development, improving support, and enhancing the overall customer journey. #WomenInPayments #WIPAUS2024 #GrowthPoweringPayments #Australia #Payments #Fintech #WomenLeaders
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We're thrilled to announce the launch of our new Reloadable Prepaid Visa Card— a flexible, secure, and customisable solution for Australian businesses looking to power their loyalty, rewards, and disbursement programs. Our Reloadable Prepaid Visa card allows companies to instantly issue branded, reloadable Visa cards, available in both digital and physical formats. Brands can seamlessly integrate these cards into their website or app, providing a smooth Web-to-Wallet experience for users. “As promised, iGoDirect is on a path to disrupt the market with innovative solutions to service our clients’ growing demand for frictionless payments. With our licensing and technological capabilities now in place, we are uniquely positioned to bring our 25+ years of rewards and loyalty experience to life with game-changing solutions.” said Pat Dalton, Founder and COO. Read full announcement ➡️ https://lnkd.in/gkxV8HTn True Rewards #iGoDirect #PrepaidCards #CardIssuing #Visa #Fintech #LoyaltyPrograms #GrowthSolutions
Supercharge your Loyalty Program with Visa Reloadable Prepaid Card
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Pat Dalton, COO and Founder of iGoDirect, shares her insights on some of the ways AI is transforming rewards and loyalty payments. You can read the full blog on our website: https://lnkd.in/gaZAhdaT
COO (and founder) at iGoDirect Group | Fintec Investor | Chairman | Board Advisory | Mentor | M&A Advisor |
Having been in the Rewards and Loyalty space for over 20 years, the emergence of AI is a game-changer - both exciting and terrifying in equal measures. Twenty years ago, iGoDirect introduced branded prepaid Visa cards in direct mail packs to enhance response rates to consumer promotions. At the time was new and innovative in the Australian market. Today, creativity and innovation are still at the heart of what we do. We’re still trying to deliver the right message (and reward) to the right target at the right time to motivate a behavioural change. But now we have AI to help us hyper-personalise at scale. Here are some of the ways AI is transforming the rewards and loyalty sector. I look forward to sharing more at the upcoming Women in Payments event on the ‘AI-driven Loyalty Trends’ panel. Until then, I'm off to learn more about AI as it is inevitably learning from us. Read more: https://lnkd.in/gaEW3ZpP #AI #rewards #loyalty #payments #WomenInPayments #innvoation
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🎊 The Promo Pulse Consumer Promotions Benchmarking Survey is now open! Responses from our last report were critical in helping us understand how Australian businesses run their consumer promotions. Now back for Edition 2, we'll be able to provide more accurate industry benchmarks and gain insights into the use of innovations (e.g. gamification, Gen AI) and growth hacks in consumer promotions. ✏️ If you work in or have experience in the consumer promotions space, please help us by completing this survey: https://lnkd.in/gn256nKp Learn more about Promo Pulse and view last year's report at 🔗 https://lnkd.in/gein6Aw2 #ConsumerInsights #Promotions #MarketingTrends #PromoPulse #DataDrivenMarketing #MarketingResearch
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iGoDirect Group reposted this
We’re thrilled to unveil our new True Rewards Digital Visa Gift Card designs - just in time for Christmas and other special occasions! 💻 Instant digital delivery 🎨 Themed designs 💳 Use wherever Visa is accepted The True Rewards Digital Visa Gift Cards are the perfect way to send thoughtful, easy and flexible gifts to your employees, customers and just about anyone. Head over to our website to check out the latest designs https://lnkd.in/gsU-ghj #TrueRewards #GiftCards #VisaGiftCards #DigitalGifts #GiftingMadeEasy
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