EL AL Israel Airlines’ Post

We deeply appreciate the commitment of #IDFReservists who leave behind families, careers, and personal milestones to protect our homeland. While we can’t bring back the moments they’ve missed, we’re committed to helping them create new, meaningful ones. Through our new initiative, IDF reservists can turn their reserve duty days into #MatmidFrequentFlyer points! For every day served since October 7, 2023, reservists will receive 100 Matmid points, which can be redeemed for #flights, #upgrades, and exclusive benefits. This campaign builds on our ongoing efforts to support #IDFSoldiers and reservists, alongside additional benefits already offered to show our appreciation for their service. Today, as we launch this campaign, we’re excited to share a heartfelt #commercial inspired by the true story of a reservist who missed the birth of his child while serving. The ad, featuring Bar Brimmer and our ambassador Hanan Ben Ari alongside his mother, highlights the importance of creating new moments with loved ones. This initiative is more than a campaign—it’s our way of saying thank you to those who’ve given so much for all of us. Together, we’re building bridges to reconnect families, celebrate milestones, and create memories that matter. For more details, visit our website: https://lnkd.in/dSb5U5jN Nadav Hanin Ofir Goldman

Yoani Godoy

- Self-taught training.

1w

May the Lord bless you abundantly guys

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