ECR Ireland’s Post

🚀 Exploring the Strategic Role of Category Management in Retail 🚀 I'm excited to share insights from the paper "Category Management: A Vector of Transversality? The Case of Carrefour" by Christelle Camman and Laurent Livolsi. This article delves into how Carrefour leveraged Category Management as a strategic tool to develop a more consumer-centric and transversal organization. Despite the challenges, this approach has paved the way for significant organizational transformation and closer alignment with consumer needs. 📌 Key Takeaways: The shift towards a global strategic project focused on developing a transverse organization closer to the consumer. The resistance and challenges faced during the implementation of Category Management. The impact of changing consumer behavior and regulatory environments on retail strategies. Insights into the evolution of retail structures and the importance of adaptability in a competitive market. This study is a valuable resource for anyone interested in retail management, organizational strategy, and consumer behavior. #CategoryManagement #RetailStrategy #ConsumerBehavior #OrganizationalChange #Carrefour #Retail #Marketing #SupplyChainManagement #BusinessTransformation

🚀 Elevating Retail: Danone & Carrefour's Data-Driven Revolution !🚀 🧨Exciting times ahead as we welcomed the Danone teams from France and Belgium to our collaborative journey this month. This step is more than just an onboarding; it's a testament to our collective ambition to redefine the retail landscape. Leveraging Carrefour's unparalleled data lake and fostering synergies between our Data Partnerships and Customer Success Manager teams. 📊 Data is not just our tool, it's our strategy. It empowers us to compare brand performance meticulously, analyze promotional effectiveness with precision, and delve deep into purchasing behaviors. This rich insight enables us to make informed decisions, ensuring agility in the face of retail's dynamic challenges. 🤝Together, Danone and Carrefour are not just sharing data; we're crafting a shared vision that paves the way for groundbreaking innovations and a reimagined approach to category management. 🙏 thanks to the Danone teams for their dedication and trust in this partnership. As we move forward, we're fueled by the anticipation of transforming category management, driven by the clarity and insights that only our collaborative use of data can provide. Bruno VEGA Astrid BONNET Marie Chevallet Jérémy Meneau Benoît Bergoin Estelle Marrec Amaury Oulié Marie-Gabriel Bourgue Amélie Burban Rajkumar G.Mercier Christophe Pinquier #DataDrivenDecisions #BrandPerformance #RetailData #datacollab #ConsumerInsights #Digitalretailcompany #RetailInnovation #ThankYou

🌟 Honored to Share Insights from HEC Les Matins Event 🌟 I had the privilege of attending HEC Les Matins with my colleagues from Axys Consultants, Laurence SUPRANO and Fazil Boucherit and meeting Alexandre Bompard President of the Carrefour Group. Here are some key takeaways from our insightful discussion: 🔹 Digital Transformation: In an increasingly competitive market, Carrefour is strengthening its digital transformation efforts, particularly in e-commerce and home delivery services. Axys Consultants, as a leading expert in digital transformation and change management, have been helping accelerate Carrefour’s digital journey for several years. 🔹 Attracting and Developing Talent: Carrefour’s “Act For Change” program emphasizes the importance of being proud of transforming their business. This initiative is driven by three main ambitions, paired with essential skills for all managers: • Embracing external perspectives • Embedding strategy within teams • Encouraging innovation and experimentation 🔹 Balancing Responsible Consumption and Affordability: This is a significant challenge for Carrefour, and it’s one they are tackling head-on. A heartfelt thank you to HEC Alumni Hortense de Roux Adrien Couret for organizing this event, and to Vincent Beaufils the editor-in-chief of Challenges for moderating. Axys Consultants will continue to support Carrefour’s digital transformation and change management. Together, we are shaping the future of retail. #DigitalTransformation #RetailInnovation #TalentDevelopment #SustainableConsumption #HECAlumni #Carrefour #AxysConsultants

Missed our latest webinar on the latest #FMCG trends in price optimization? Don't worry—read key insights and takeaways from industry leaders! 📊 Elevate your retail pricing strategy with crucial insights on advanced pricing technology, overcoming implementation challenges from research led by RSR Research (Retail Systems Research) with Brian Kilcourse, and the success of Northeast Shared Services (Tops Markets, Price Chopper Supermarkets-Market 32) from industry leaders, Diane Colgan, and Rich Mendolera, on aligning ambition with retail reality. Don't miss out on optimizing your approach to pricing and promotions! 🚀 https://lnkd.in/e-NimuNj #PricingStrategy #FMCG #RetailPricingSolution #TradePromotionManagement

In my latest news report, I discuss the dynamic speaker list for the upcoming PLMA Annual Meeting and Leadership Conference #storebrands #plma #conference #privatelabel

🚀 Limited Exclusive Opportunity Alert! 🚀 Calling all senior industry professionals in #retail! Secure your spot at our exclusive Alcumus SafeContractor Retail Roundtable: Mastering Supply Chain Excellence. Date: Wednesday, Monday 24th June Time: 1pm – 3pm Location: Sushi Samba London Join us for a deep dive delve into the specific hurdles encountered with #supplychain #compliance within retail. We will share insights on best practices while highlighting costly mistakes that should be avoided. Join us and renowned brands such as Amazon, TUI and Currys as we navigate the unique challenges and opportunities within this vital sector. Our distinguished guest speaker, Andrew Wallis OBE, CEO of 'Unseen', will enlighten us with his deep expertise. 🔒 Seats are extremely limited, exclusively reserved for industry insiders. 🔒 To secure your place, simply contact me directly and register using the link below. Act fast – these coveted spots won't last long! https://lnkd.in/gNrA5JAE Topics on the agenda include: 💥Supply chain risk and resilience amidst regulatory changes 💥Social value, supplier diversity, and SME importance 💥ESG sustainability and baseline data visibility 💥Breaking down silos for compliance and efficiency 💥Insights on modern slavery in the retail sector In today's dynamic retail landscape, staying ahead of supply chain challenges is imperative. Don't miss this opportunity to network, learn, and contribute to the advancement of our industry. Register now and elevate your supply chain game! I look forward to seeing you there!

#2025 will be a pivotal year in #retail. While a level of uncertainty will always course through the industry, retailers and suppliers are now taking back the reins and owning their future. Ahead of our #Kantar #RetailIQ Retail Insight Conference in December, our exclusive whitepaper lays out our expert view on the #future of retail next year and beyond....

What’s Next in CPG and Retail: Insights from Groceryshop 2024 At Groceryshop in Vegas, retail media emerged as a hot topic, with experts like Nitin M. of GALLO emphasizing its impact on all functions. Cross-functional collaboration remains essential, while PepsiCo and General Mills explore innovations like Caper Carts. Check out the story from Lisa Johnston #Groceryshop2024 #RetailMedia #CPG #Innovation #CrossFunctionalCollaboration

Ahead of Easter, I joined a senior leader from a leading drinks company on a store visit. Our goal? To understand the nuances between effective shopper marketing and category management. What we found was revealing: the most impactful strategies combined an excellent range and merchandising with clear communication and media. This integration elevates shopper marketing beyond pure retail media. This reminded me of this presentation by Mike Anthony. If you want to elevate your approach to shopper marketing, contact me to discuss your objectives. #ShopperMarketing #CategoryManagement #RetailInsights #MarketingStrategy #LeadershipInRetail #TrainingAndDevelopment Gareth Hosking Nikola Nenadic Hamish Clarke Patrick Fitzmaurice

We tour the stores, so you don’t have to! 🛒 Wondering what made an impact in retail over the last month? 💥 From eye-catching Aperol and Birra Moretti displays to Morrisons expanding its sustainability efforts, our August Retail Roundup has all the highlights. Download our latest report for a detailed look at the UK grocery and retail scene, and get fresh insight and strategies delivered straight to your inbox. https://lnkd.in/eZ6MbPGY #ShopperMarketing #RetailMarketing #FMCG #Retail #Report