Collin Stewart’s Post

Competition goes beyond companies and products; it revolves around the strategies employed by #sales and #marketing teams. The key to success lies in an adaptable growth #strategy that responds to real-time customer behavior. Simply relying on product differentiation may not suffice if your outreach mirrors that of hundreds of others. People forget they are sailing in frequently changing market dynamics. What worked before even for you wont work again. While familiar paths may seem comfortable but with time they become shorter, pushing the destination further away and you wonder why you haven't yet reached like many others. You wont. Sales strategies are not future trading, expecting it to materialize some day. Today buyers appreciate relevancy and speed in outreach. That should be the focus. #BusinessStrategy #Adaptability #Innovation #CustomerBehavior #ceo #software #founder

Let’s be real—when sales and marketing are on the same page, magic happens. Aligning these two powerhouses isn’t just a buzzword; it’s the key to predictable growth! Our proven framework eliminates guesswork by eliminating friction, streamlining processes, and ensuring both teams are laser-focused on the same goals. Here’s how we do it: Clarify the customer journey Set actionable metrics Leverage the right tools. The result? A seamless experience that empowers your business to scale sustainably. Let’s tear down the barriers and achieve those victories at Impact at Scales Enterprises! #SalesAndMarketing #Alignment #BusinessGrowth #Teamwork

What can traditional businesses learn from Subscription Service companies? Enter the 𝗕𝗼𝘄-𝗧𝗶𝗲 𝗠𝗼𝗱𝗲𝗹 🎀 I learned about the Bow-Tie Model a few years back from Winning by Design's 🐶 Jacco van der Kooij The model incorporates a subscription business's complete revenue machine into a synchronized set of important moments. At these moments, we monitor progress, performance, best practices, and handoffs throughout the 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲 customer lifecycle. Why do I like it: 📌 𝗨𝗻𝗶𝗳𝗶𝗲𝗱 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: Aligns Sales, Marketing, Delivery (Service or Ops who create the Impact for the customer) and Customer Success for a seamless experience 📌 𝗥𝗲𝗰𝘂𝗿𝗿𝗶𝗻𝗴 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗙𝗼𝗰𝘂𝘀: Prioritizes retention and expansion over just acquisition 📌 𝗖𝗼𝗺𝗽𝗼𝘂𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵: Merges acquisition with retention to drive sustainable growth and wholistic investment decisions 📌 𝗔𝗹𝗶𝗴𝗻𝗲𝗱 𝗚𝗧𝗠: Supports varied go-to-market motions, optimizing costs and investments across all customer touchpoints. 📌 𝗝𝗮𝗰𝗰𝗼 is just a super cool guy 🐶 If you think this model doesn't apply to your company or industry...think again. Your competitor is (or will) likely approach the business this way.

The Knowledge Gap Between Getting, Keeping, and Growing Customers One of the most common misconceptions in business is that the skills you use to get a customer are the same ones you use to keep them—and the skills to keep a customer will seamlessly translate to growing your customer base. But here’s the truth: 💡Getting a customer requires mastery of acquisition—marketing strategies, sales tactics, and creating compelling offers that make people take action. It’s about grabbing attention and converting curiosity into trust. 💡Keeping a customer is an entirely different game. It’s about building relationships, delivering on your promises, and creating exceptional customer experiences. It involves proactive communication, problem-solving, and consistency. 💡Growing your customer base adds yet another layer of complexity. It demands strategic foresight, scaling systems, and the ability to create referrals, upsells, or cross-sells without compromising the value you deliver. Each stage is a unique challenge, and businesses often struggle because they don’t recognize these distinct shifts in focus. If you’re trying to grow, but your systems are still geared toward acquisition, you’ll burn out. If you’re focusing on retention without thinking about scalability, you’ll stagnate. So here’s my question for you: 💡How well does your business balance these three areas? Are you dedicating the right resources, tools, and expertise to each stage? Drop your thoughts below, and let’s discuss how businesses can thrive by mastering the art of acquisition, retention, and growth. #CustomerExperience #CustomerRetention #BusinessGrowth #MarketingStrategy

Likes and follows are nice, but are they truly driving business growth? I once worked with a brand that was obsessed with increasing their follower count. But we soon realized their followers weren’t translating into sales. So, we shifted focus to three key metrics: engagement rate, conversion rate, and customer acquisition cost. This change gave them a clear picture of what was working and, ultimately, boosted their ROI. Tracking the right metrics can transform your strategy and help you make data-driven decisions. Make sure you’re tracking the metrics that align with your goals, not just vanity numbers. 💬 What’s the most valuable metric for your business?"

### 4 ways to grow your business? ...........Ready to take your business to the next level. Here are 4 Ways to Grow Your Business and achieve sustainable success. # Increase the number of customers (of the type you want): Target your ideal audience with precision. Use data-driven marketing strategies to attract and retain customers who align with your brand values and goals. # Increase the number of times customers come back: Build strong relationships with your customers through excellent service and engagement. Loyalty programs, personalized communication, and consistent quality can keep them returning for more. # Increase thea verage value of each sale you make: Upsell and cross-sell effectively. Train your team to recognize opportunities to offer complementary products or premium options that enhance the customer experience. # Increase Streamline operations to boosteffi ciency: Implement automation tools, refine workflows, and continuously evaluate your processes to ensure they support growth and profitability. #BusinessGrowth #CustomerRetention #MarketingStrategy #SalesGrowth #Efficiency #ProcessImprovement #CustomerLoyalty #Upselling #CrossSelling #SustainableSuccess

Business Growth = More Sales? Not Always! Many assume that as your business grows, profits soar automatically. ❌ But rapid growth can cause issues: More customers = more pressure, higher costs, and potential quality control problems. ▶ Growth without strategy = Chaos ◀ Not until you manage these key aspects: ✅ Scalability: Can your business handle more customers without breaking down? Streamline operations before scaling up. ✅ Cash Flow: Growth requires investment. Manage your cash flow carefully to sustain it. ✅ Customer Experience: Don’t let growth compromise the quality your clients love. Focus on consistency. ✅ Smart Marketing: Grow with a targeted approach. Don’t spend endlessly on ads without knowing your market. Remember: Sustainable growth requires careful planning, not just more sales! #BusinessGrowth #Sales #Marketing #Strategy #MerakTech

🔄 Transforming the Sales Process: From Funnel to Flywheel 🔄 It’s time to rethink how we approach growth! While the traditional sales funnel has served us well, the flywheel model offers a dynamic and sustainable alternative that puts customers at the heart of our strategy. Here’s why the flywheel is a game changer: 1. Customer-Centric Approach: Instead of viewing customers as mere transactions, the flywheel emphasizes the importance of nurturing relationships. Happy customers not only return but also become powerful advocates for your brand! 2. Momentum Through Delight: Every positive experience adds momentum. By focusing on delighting customers, we create a cycle where satisfaction drives referrals, leading to new leads that flow seamlessly back into the flywheel. 3. Continuous Improvement: The flywheel encourages us to constantly iterate and improve. Feedback loops allow us to adapt to customer needs and preferences, ensuring we stay ahead of the competition. 4. *Long-Term Growth*: When you invest in the customer journey, you cultivate loyalty that fuels sustainable growth. It’s not just about closing deals; it’s about building lasting relationships. 🔑 Key Takeaway: Shifting from a linear funnel to a dynamic flywheel mindset empowers sales teams to leverage the power of satisfied customers. Let’s prioritize engagement and delight to drive lasting success! How is your organization embracing the flywheel approach? Share your thoughts in the comments! 💬 #SalesLeadership #CustomerExperience #SalesFlywheel #SustainableGrowth #SalesStrategy

Drive growth with our latest blog on "4 Strategies for Product Expansion." Learn how product expansion can increase #marketshare, drive revenue, and create new opportunities. Read it now! #businessgrowth https://hubs.ly/Q02p5lhy0

How does your business define accomplishment?🏆 Selling more and sealing the deal may seem like the obvious answer. However, don't get too caught up in just the final outcome; remember to pay attention to the steps that actually get you there! 🎉 Here’s a checklist to streamline your marketing process and make meaningful customers and lasting relationships than just a deal: ✅Training -  Always train and give feedback to the sales PIC to keep them aligned with goals and  updated on the recent workflows. ✅Analytics - Regularly analyze performance metrics of each customer’s journey to identify areas for improvement. ✅Technology Integration - Integrate your tech tools seamlessly to boost efficiency throughout the sales cycle. ✅Communication - Use channels to ensure brand awareness and foster connections with potential and existing customers. ✅Adaptability - Personalize strategies to meet the unique needs and concerns of each client and stay flexible in response to the evolving markets. ✅Culture - Foster a culture of continuous improvement among the team to refine the team’s workflow while facing customers on their diversified needs. How are you making your sales more than just transactions? Start it with ROXST now and we will deliver your brands more than just marketing where the goal is to create sales, but also by the branding and CRM where we deliver your brands to new heights and legacy you have never thought possible before.📈🔜 #Marketing #CustomerBehavior #DigitalBranding