Brand Testing Club’s Post

I wanted to start a series about the hottest topic in the e-commerce world now - Black Friday! Black Friday is the shopping event of the year, where brands battle for attention, and customers are looking for the best deals. But with everyone offering discounts and promotions, how can you really break through the noise and drive results? The magic formula is the blend of creativity, timing, and strategic precision that captures attention, creates urgency, and turns casual browsers into devoted buyers. We've collected 16 Black Friday campaigns from recent years that will Inspire your next big sale. Check them out and let me know which one is your favorite 👇 https://lnkd.in/eTzq6Scd

Black Friday is around the corner! It's time to gear up your DTC store✨ If you're looking for tools to upgrade your BFCM campaigns this year, we’ve got some must-know strategies for you. From social proof to segmented offers, we focus on tips that will help you maximize conversion rates during this holiday season. Ready to crush Black Friday? Check out the full guide for insights from our partner, Loop Subscriptions, to set up a record-breaking BFCM campaign for your brand! 👇 https://buff.ly/3XIvLQY #BlackFriday #DTC #Ecommerce #BFCM #MarketingTips #HolidayShopping

“Black Friday is not just a day of increased consumer activity; it is a golden opportunity for businesses to skyrocket sales, attract new customers, and enhance brand visibility,” writes Irem Isik in her recent article on the Storyly Blog. 🎯 Are you ready for this busy season? Check out 20 proven marketing strategies Irem shares to skyrocket your sales during Black Friday. 👇 https://lnkd.in/dRd-piYM #BlackFriday2024 #BFCM2024 #HolidayShopping

Black Friday is just around the corner. Get ahead of the busy period with our blog full of exclusive stats and valuable insights into the trends we've seen over BFCM in recent years. Read now > https://lnkd.in/eUpZfGFE #BFCM #BlackFriday #Marketing

Rushing into silly season, here are 5 stats you have to be across as a Marketer: 1️⃣ SMS sends grew 19% - SMS has become an increasingly popular marketing channel, with a 19% month-on-month growth during the Black Friday to Cyber Monday weekend. We continue see more thought and strategy around SMS in ANZ, so brands who ace their SMS strategy now, will be ahead of the game. 2️⃣ 32% of shoppers start early - Retailers are launching Black Friday deals earlier, with shoppers starting their shopping spree ahead of the main event. 3️⃣ 68% of Gen Z shoppers engage - Gen Z holds significant purchasing power. 4️⃣ Abandoned cart emails boost revenue by 28% - Also increasing AOV by 16%. This can be a great way to incorporate SMS into your strategy! 5️⃣ Unique email open rates up by 11% - Customers actively seek the best Black Friday deals. Email remains fundamental in capitalising on this holiday season. Read Dotdigital's blog around these stats here: https://lnkd.in/g4hEsEjC Graham Andrew Sam Gaby Ian Matt Riley #BlackFriday #CyberMonday #Ecommerce #EmailMarketing #Dotdigital

Black Friday Sales in Australia are on the rise, presenting a prime opportunity for businesses to excel during this major shopping event. Leveraging Google Shopping and PMAX campaigns is crucial to stand out in the competitive market. 🛍️ Here are key strategies to enhance your campaign performance: - Optimise your Google Merchant Center feed: Ensure top-quality product titles, descriptions, and visuals. Add custom labels like "Black Friday 2024" for improved campaign management. - Utilise competitive offers: Attract shoppers with clear discounts such as percentage-based or dollar-off deals, highlighted with sale badges in Google Shopping. - Activate Dynamic Remarketing: Re-engage potential customers with time-limited Black Friday offers to boost conversions. - Leverage PMAX for multi-channel reach: Extend your reach beyond Google Shopping to platforms like YouTube, Gmail, and Display Network to connect with customers throughout the buying journey. - Monitor key metrics in real-time: Keep track of conversion rates, CTR, and ROAS to maximise ROI and drive success during this competitive sales period. By implementing these strategic steps, businesses can effectively optimise their Google Shopping and PMAX campaigns for a successful Black Friday, paving the way for sustained success throughout the holiday season. 🚀 🎄 Can read the full blog by GMS Media Group below!! #blackfriday #gmsmediagroup #googleshopping #christmas2024 #blackfridaysales #googleads

What does White/Black Friday preparation look like for a typical marketing team? The savvy ones will have begun months earlier. They will have already agreed that the days of laser-focus on a four-day window are gone. Their efforts will have started with #appinstall campaigns outside of seasonal peaks, taking advantage of lower ad rates, lower CPIs, and lower CPAs. They will have built a user base already, so their preparation will have shifted from acquisition to retention and re-engagement. All of this is the natural reaction to competing platforms’ decisions to strengthen their relationships with their existing users. In other words, it is a self-perpetuating trend. https://lnkd.in/gK8bMwcU #blackfriday #whitefriday

⏳ 2 Days to Black Friday.. Let’s break it down for beauty retailers : This BFCM, beauty retailers like SEPHORA (248% web traffic increase) and The Body Shop (184% web traffic increase) are seeing huge digital spikes -and this is adding a lot more complexity.. Here's why: ⚡ Higher Campaign Complexity: Multiple channels, more data—running ads across social, email, search? It’s hard to pinpoint what’s driving sales. 📉 Shorter Purchase Cycles: Consumers are acting fast—impulsive purchases mean brand-building tactics aren’t as visible. 💸 Increased Ad Competition: As more brands fight for limited ad space, CPC skyrockets. This drives up costs, making traditional KPIs like ROAS or CAC less reliable when you’re competing with everyone for visibility. Are you confident in your measurement? 👉Drop “BFCM” below if you want to be sent Fospha's full report on measurement and attribution during BFCM. #BeautyRetail #BFCM #Ecommerce #Sephora #TheBodyShop #MarketingTips ClickZ.com TheIndustry.fashion & TheIndustry.beauty

How to Navigate Black Friday as an E-commerce Expert? 🛒💥 Black Friday is around the corner, and our latest blog is here to help you prepare. We’re sharing effective strategies and insights, from optimizing your site to implementing personalized recommendations that make a difference for your customers. Check out our tips to ensure your e-commerce business is ready to handle the high volume with ease. 📈💪 Click the link to learn more about thriving this Black Friday - https://lnkd.in/dNf_PUu8

Black Friday is just around the corner. Get ahead of the busy period with our blog full of exclusive stats and valuable insights into the trends we've seen over BFCM in recent years. Read now > https://lnkd.in/e4t6kFFv #BFCM #blackfriday #marketing