Chitra Hasini’s Post

In the modern corporate world, communication is not just a tool; it's the bridge that connects us, fostering understanding and alignment. Authenticity, meanwhile, is the cornerstone of trust and rapport within any successful organization. But how can you infuse these vital elements even more deeply into your corporate DNA? Look no further than the pulsating heart of Hip Hop culture. In my comprehensive eBook, 'From the Streets to the Boardroom,' I unveil how Hip Hop's raw expressiveness and genuine narratives can serve as a blueprint for cultivating authentic dialogue and meaningful connections within your business. Prepare yourself for a communication revolution that transcends traditional paradigms. With examples drawn from years of rhythmic innovation and lyrical honesty, you'll learn how the cornerstones of Hip Hop – storytelling, rhythm, and flow – can transform corporate communication strategies, ensuring that every message resonates with clarity and sincerity. Let us not forget that true innovation often sprouts from the most unlikely sources. By embracing the diverse influences inherent in Hip Hop, your content creation can soar to new heights of originality and impact. The journey I outline in 'From the Streets to the Boardroom' goes beyond mere theory, providing actionable insights that invite you to tap into an often-overlooked reservoir of creativity and influence. Are you poised to redefine the way your organization communicates and connects, inside and out? Are you ready to challenge the norms and embrace a spectrum of diverse, dynamic influences in your content creation process? With my eBook as your guide, join me in exploring the formidable power of Hip Hop to inspire a fresh wave of innovation in corporate communication. Let's together harness the vibrant essence of Hip Hop culture and channel it into a groundbreaking era of authenticity and connection in the corporate space. Download 'From the Streets to the Boardroom' today, and embark on your path to a revolutionary approach to corporate communication. #HipHopInCorporate #Innovation #Diversity #Inclusion #Creativity #Communication Download my eBook now and initiate your journey towards a communication revolution grounded in authenticity and innovation. https://lnkd.in/ernrMKpv #HipHopInCorporate #Innovation #Diversity #Inclusion #Creativity #Communication Download my ebook right now https://lnkd.in/ernrMKpv

Do you want to build a brand? A human connection? Or both?  Here's why you need to know the difference: Corporate speak distances people. Human connection brings them closer. Executives can create a more relatable brand. But it requires a shift in communication style. You can achieve this by focusing on genuine interactions. Humanizing a brand is about people. • Sharing authentic stories. • Engaging in meaningful conversations. • Showing empathy and understanding. • Being transparent and honest. Corporate speak is more about formality. • It's about delivering polished messages. • And maintaining a professional tone. Of course, an executive can master both styles. And a brand can benefit from both approaches. But to truly connect, human touch is essential. Here's how you can humanize your brand: → To build genuine connections: • Share Personal Stories: Let people see the real you behind the title. • Engage Authentically: Respond to comments and messages with sincerity. • Show Empathy: Understand and address your audience's feelings. • Be Transparent: Open up about successes and challenges. → To maintain professionalism: • Deliver Clear Messages: Ensure your communication is straightforward. • Keep a Consistent Tone: Maintain a uniform voice across all platforms. • Stay Polished: Proofread and edit your content thoroughly. • Uphold Values: Reflect your brand's principles in every interaction. 𝗕𝗿𝗶𝗻𝗴𝗶𝗻𝗴 𝗶𝘁 𝗮𝗹𝗹 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿: Blend human connection with corporate speak. And you'll create a brand that resonates. So that everyone feels valued and understood. #BetterTogether #HumanConnection #CorporateSpeak  

When did ‘simple’ become synonymous with ‘inferior’? There seems to be a lingering misconception that simplicity in communication equates to something that’s frankly not that clever. Or that content classified as ‘simple’ is only suitable for less advanced audiences. Nothing could be further from the truth. Every audience benefits from clear, straightforward content, including sophisticated or institutional clients. Simplicity does not undermine their intelligence; it respects their time and enhances comprehension. There is always need for in-depth, technical content. This is a necessary and important part of engagement. But anyone can explain what they do in five thousand words. It is infinitely harder – and more powerful – to do so in fifty words. ‘Simple’ equals uncomplicated. It means sharp, punchy, succinct – stripping away the unnecessary, making the complex clear and accessible. When we simplify, we create pathways to understanding, foster better communication and enhance efficiency. Whether in our writing, our strategies, or our everyday interactions, simplicity forces us to cut through to what actually matters.

Are you resonating with your audience? In business, communication is not just about conveying your message. It's also about: -> Embodying your brand's voice -> Aligning with industry standards -> Resonating with your specific audience Even for professionals, managing all those pieces can be overwhelming. But, Prezent can make your communication a breeze. Prezent's AI-powered platform, is designed to streamline and elevate your communication. With its ASTRID methodology, Prezent ensures that every communication, every presentation, and every piece of content seamlessly integrates: A: Audience Empathy  S: Structured Storylines T: Training and learning  R: Relevance to context  I: Industry insights D: Design that's on-brand P.S.- DM me if you want to find out how Prezent is transforming business communication.

The Importance of Corporate Communication: Connecting Values, People, and Purpose Corporate communication is much more than just transmitting messages. It is the bridge that connects internal values, employees, customers, shareholders, and society as a whole. It enables an organization to turn its vision and purpose into reality by creating relationships that reinforce security, credibility, and trust. When we think of brands that inspire us, it’s not just because of what they do that makes them remarkable — it’s also the way they communicate who they are and what they believe in. In a world where trust is the most valuable asset, communicating openly and transparently should not just be a strategy, but a commitment. Effective and solid internal communication makes every employee feel like part of something bigger, connected to a purpose that goes beyond their daily work. Internal communication is the foundation that supports organizational culture and breathes life into the collective mission. Externally, clear and consistent communication is what shapes the perception of our identity. It is through our essence and messages that we position ourselves, showing the world our commitment to people, as well as innovation, sustainability, and the positive impact we generate. This is where our voice becomes a "seal" of trust, attesting to the quality in everything we do. The European Business Review recently highlighted that companies investing in building a strong corporate narrative are better able to create authentic connections, relying on communication that informs, inspires, and engages stakeholders simultaneously. It is essential to invest in the power of communication to build bridges of trust and inspire those around us. Communication is not just a tool; it is the essence that connects us and brings our purpose to life. https://lnkd.in/diWzinba

📢 Excited to share Bart De Keyser's, latest paper 'Communication and strategy work: How corporate magazines shape strategy.' While we usually think of strategy being crafted in boardrooms or through official speeches, there is ample evidence that more mundane organizational media can also play a powerful role in shaping strategy through everyday storytelling. Drawing on the analysis of 500+ magazine issues from six different companies, three key mechanisms driving this process are revealed in Bart De Keyser's new paper: familiarization (connecting strategy to the everyday), confirmation (aligning it with norms and expectations), and regeneration (advancing it through ongoing cycles of creation and destruction). In doing so, Bart sheds light on the emotional and collective sensemaking that fuels strategy - showing how even the small, iterative stories of today can contribute to tomorrow’s success. Intrigued? Check it out in Organization Studies: https://lnkd.in/gDP2BBp7 #The University of Sydney Business School #Communication #Strategy #Language #Management

Corporate twaddle is empty of value, lacks purpose, often deceives us, and uses words that are nothing more than an amusing diversion for people who play meeting bingo. Except when it takes on a life of its own. Recent additions to the game dictionary include the perpetually pessimistic ‘negatron’ and the ‘faulty tasker’ who takes on every project and fails at them all. Every business has a mind-numbing ‘meanderthal’ who never gets to the point and against whom the only defence is a snappy ‘I heard you twice the first time’. Apparently the most disliked phrases are ‘move the needle’, ‘low hanging fruit’ and ‘outside the box’. Check out City AM's Worst Corporate Jargon of the Week column if you want a laugh. And even though social media feeds mock corporate twaddle without mercy, many worthy and otherwise clever people have yet to note the irony and use it anyway. Howard Schultz, when boss of Starbucks, was once called “a champion in the bullshit space” by an FT journalist, for spouting noise like this: “an immersive, ultra-premium, coffee-forward experience” about his company. Mondelez (producer of Oreo cookies and Ritz crackers) announced that it was no longer marketing to consumers. Instead it was creating connections with humans in a process it called ‘humaning’. The Friction Project, a book by Stanford professors Bob Sutton and Huggy Rao, refreshingly described 'humaning' as: “Meaningless bullshit, meaning it is empty and misleading communication that is meaningless to both bullshitter and bullshittee”. No nonsense communication and clear writing, that tell it like it is and are easily understood, are the only way to be taken seriously. Our modules are just the ticket for communication clarity. Try them out https://lnkd.in/et-saNjz Business Writing Academy

The Medium Is the Message – But Is It Cast in Concrete? I get a lot of inspo pounding the pavements. Often poignant, sometimes provocative. Recently, I came across three striking messages etched into the footpaths. They are on different streets, a kilometre or more a part. I don’t know who wrote them or when. Each stands independently with its own meaning, yet together they form a broader narrative. It reminded me of Marshall McLuhan’s concept: “The medium is the message.” The way we deliver a message can often carry as much significance as the content itself. When communicating with diverse audiences—especially employees—the choice of medium, timing, and context matters immensely. Sixty years on and I’m a believer that McLuhan’s theory still has agency today but, often not, a single message in one format isn’t enough. Like these inscriptions in different locations, effective communication might require delivering pieces of the message at different times, in different ways, and even in different “languages” to ensure it resonates deeply. In the workplace, this could mean combining face-to-face discussions, email and hard copy updates, visual reminders, storytelling or including a feedback loop. For a diverse team, what matters most isn’t just what you say—it’s how and when you say it, so the essence of the message is both clear and memorable, shaping perceptions and behaviours. The long ago, indelibly cast messages I found weren’t just concrete—they were thought-provoking. A reminder that meaningful communication, whether on a footpath or in a corporate setting, leaves a lasting impression when done thoughtfully. How do you ensure your messages—whether to colleagues, clients, or the community—are received with the intention in which they were sent? Case in point - This is not a vegan rally cry. I eat meat. If a penny just dropped and you'd like to rethink the way you communicate in your organsiation, connect with me or email kirstie@thequick.com.au to arrange a complementary discovery call (we can walk if you like, you never know what we might find to inspire us!)

How Critical is Comprehension in Communication? Very! Crafting a compelling narrative is only half the battle won. Without effective message delivery and comprehension, the entire narrative loses its impact. In #Communication, while the shadow of 'C' stands for #Comprehension, there's a silent 'D' representing #Delivery. As communication experts and PR professionals, we invest immense effort into crafting and parceling narratives. But it's equally crucial to narrate and understand the message effectively. Authentic communication is a two-way street. While communicators strive to convey our stories clearly, it's important for narrators to also deliver it efficiently and for the audience to work towards comprehending the perspectives being presented. It is imperative for all parties to contribute to the communication process equally to ensure impactful storytelling. So, next time when a communication outcome doesn’t land as desired, it’s worth considering not just the narrative itself but also how it was articulated and received. Reflecting on comprehension can be just as important as the crafting of the message. Let's remember: great communication is not just about what is said, but also about what is understood. #ImpactfulCommunication #ThoughtLeadership #PRInsights

I often feel like brands focus on the wrong things. One of the things I keep noticing is the emphasis on fancy language. But here’s my take: Keep It Simple, Keep It Real Have you ever noticed how simple, heartfelt words often make the strongest impact? Here’s a quick example: Fancy but overly polished: "We cordially extend our deepest gratitude for the unparalleled efforts demonstrated in ensuring the fruition of this initiative." Straightforward and effective (even with a grammar slip): "Thank you for working so hard to make this happen!" The second one will connect with a larger percentage of people. Because communication isn’t about fancy words or perfect grammar. It’s about meaning and emotion. A message with heart and clarity will always outweigh a message that’s technically flawless but overly complicated. So next time, don’t worry about sounding perfect—focus on being real. What do you guys think? ( Trust me I have seen agencies going crazy over 'the' 'a' Capital letter etc, don't get me wrong they are important but not important than the essence of the main message)