Be Bold Media’s Post

It might seem like an unlikely pairing... E.L.F. BEAUTY and their "Change the Board Game" initiative to raise awareness around board diversity. Bottom line... board diversity is not only the right thing to do, it also drives profitability. E.l.f. Beauty chairman and CEO, Tarang Amin, said in a statement that he believes the company’s unique board of directors has helped it report 20 consecutive quarters of net-sales growth, and 1,500% stock growth in the past five years. Their goal? Get other companies to follow suit and double the rate of women and diverse candidates being added to U.S. corporate boards by 2027. With Billie Jean King literally serving up stats, this clever campaign is no doubt reaching a varied audience – folks who may have never thought about the diversity on boards. And that’s the point. From a marketing perspective, E.l.f. is knocking it out of the park. A quick check of their socials and their latest board post on Instagram has close to 1,000 comments and almost all are excitedly encouraging. Can E.l.f. mobilize other companies? Hard to say. Are consumers proud of E.l.f. taking the lead on this initiative? It appears so. This might just be the right mix of marketing and social impact that can make a difference. What do you think of E.l.f.’s campaign? https://lnkd.in/e-9wBgHN #Marketing #Ads #SocialImpact

🌟 Harnessing the Power of Stories in Social Media 🌟 was our topic this morning at Socially Shared Womens Business Support Network meeting. Thanks to Paula Caroline for sharing her knowledge & everyone for their tips & insights. Great to see you all Dy Holme, Mandy Sinfield Jane Perrins ★★ Debbie Lynne ★★ Sue Williams Alison Shaw Suzy Finnegan Tejal Prajapati Bernadette Tunney & Jenny McDonald - The Food Freedom Fairy 🧚 #collaborationnotcompetition #SocialMediaMarketing #ContentStrategy #DigitalMarketing #Storytelling #Engagement #Branding #LinkedIn

Want to be a better Ally to those in the LGBTQIA+ community? Here are 7 questions corporate leaders and brand leads should ask themselves as they shake off their branded rainbow costumes in the name of allyship. Thank you to Gemma Saunders 🌈 GAICD, Founder of Workplace Edit who has written some really insightful tips published on Aquent Australia's blog

New Post: The Top 5 Ways to Foster a Company Culture That Supports and Empowers Women - https://lnkd.in/giXxr8Tr - Building a workplace where women bring their whole selves to work and love what they do creates a ripple effect of success. - #news #business #world #jobs #school #passion

As the nominations for Superwomen 2024 are in full swing, here's everything you need to know about the five categories where individuals from the Advertising, Marketing, and Media industries can nominate themselves. Follow the link in comments to know more. #advertising #marketing #superwomen

Who says purpose and profits can't co-exist? Please join our very own Madonna Badger for upcoming deep dive into the fundamentals of knowing how to activate your brand's purpose to unlock growth. March 26th at 11AM. via Association of National Advertisers #BrandPurpose #GrowthForGood

Our Chief Executive Officer and Co-founder, Ms. Nisha Singhania, provides her insights regarding the strategies brands can employ to enhance inclusivity. Dive in with us! #CEOInsights #InclusiveBranding #DiversityAndInclusion #BrandStrategy #InclusivityMatters #InnovativeStrategies #BusinessGrowth #MarketingInsights

"𝐇𝐀𝐏𝐏𝐘 𝐖𝐎𝐌𝐄𝐍’𝐒 𝐃𝐀𝐘! 💕 It was an incredible experience having fun with all the amazing ladies at our workplace! Let's empower each other to turn our dreams into reality. 🖼️ #fitnessfirstme #WomensDay #VisionBoardWorkshop #OnlyatFitnessFirst #GoFurther #InternationalWomensDay #VisionBoardWorkshop #InternationalWomensDay"

Happy Pride month! 🏳️🌈 While many news outlets seem to be spreading the word that corporate Pride activations and messaging are close to extinct, (specifically after the Bud Light and Target backlashes of 2023) this editor is seeing much to the contrary. While attending one of the nation's largest Pride parades in Washington, D.C. earlier this month, I took note (and photos) of every single brand representing at the event. For the 3.5 hours I attended (and I left the parade early), I saw over 50 brands participate, not to mention dozens of nonprofit and local entities. And the majority of companies put on quite a show. McDonald's, Tito's Handmade Vodka, Marriott International and Amazon rolled down the route with larger-than-life floats blasting music and carting dozens of celebrating employees. Traditionally more subdued brands such as Deloitte, Kaiser Permanente and SODEXHO INC showed out with swarms of staff marching in the parade. However, a few larger brands (Starbucks, Target) did choose smaller font on their banners, smaller groups and less splashy features overall, but they still showed up to represent. And there's been no shortage of Pride campaign announcements to this editor's inbox. In fact, this 2024 roundup showcases some of the more unique programs per industry including Chipotle Mexican Grill, Match Group's BLK App, and GLAAD. While more brands may be doing more showing than telling nowadays, it's important to acknowledge that they haven't completely given up on advocating for their employees and audiences. And when done authentically, that is noticed. [From today's PRNEWS Single Shot e-newsletter. Sign up here: https://lnkd.in/eKD9z6sP] https://lnkd.in/eN5MZKNs

Ladies, Lots of you still haven’t featured in Member Monday yet! Don’t be shy please tell us all about yourself and your achievements 📣 We’d love to learn more about you all ✨ We, the Highland Business Women board are committed to ensuring you receive value and benefit from your memberships and are keen to increase your profile/visibility within the organisation and across the wider community. With a combined total of over 5900 followers across our social media channels it really is a great opportunity to promote yourself and highlight your story and your successes. The HBW motto is Network, Share, Inspire so we would love to invite you to share your story! There is no cost to this it is just an extra benefit for valued members. We all spend so much time looking forward to the next project or deadline so why not pause for a few moments and look at just how far you have come and celebrate your successes by sharing your story! The purpose of us sharing these stories is to enable Women in Business across the Highlands to get to know each other more, make great connections, create opportunities and to understand what motivates you. The Highland Business Women Group have a varied and vibrant membership and welcome members from all sectors. Any woman whether self-employed, an employee, employer or retired can join the organisation. If you would like to be involved and why wouldn’t you?! Please send roughly a 200-word bio on yourself, including a high-res photo and your social media tags along with any other information you feel is relevant to info@hbw.scot If you need any help in writing your bios/stories, please feel free to reach out to us on the above email address and we will be glad to help. We hope to hear from lots more of you soon 💫 *Please note Member Monday profiles are exclusive to HBW Members only for more information on our current membership options please visit the below link ⬇️ https://lnkd.in/dQrdwjZx #womeninbusiness #networkshareinspire #highlandbusinesswomen #womeninspiringwomen #shareyourstory #networking