Balram Singh’s Post

Excited to share that I had the opportunity to share about the realities of the booming creator economy with Business Insider. While the influencer market is growing rapidly, the benefits don’t always trickle down to smaller or emerging creators. Established influencers often dominate brand budgets as safer investments, leaving less room for smaller players to secure opportunities or gain the recognition they need to grow. For many, this creates a frustrating cycle—feeling stuck despite their best efforts, especially when comparing themselves to top-tier creators. The pressure to stand out in such a crowded space can be overwhelming, leading some to consider giving up. Yet, what stands out most is the resilience of creators who are driven by passion. For them, it’s not just about landing brand deals—it’s about doing what they love. And that dedication is always inspiring. Dive into the full insight on today’s industry dynamics here: https://lnkd.in/d3beWPMi

The cultural dominance of fandoms in 2024 highlights their power to shape trends and drive social media engagement. As communities form around shared passions, they offer brands and creators unique opportunities to connect authentically. It’s fascinating to see how these groups influence content and spark creativity across platforms. Excited to explore how this could reshape social strategies moving forward! #SocialMediaMarketing #DigitalMarketing

Our founder Jolyon Varley breaks down what went down at Cannes Lions with creators: ↳ Influencers rubbing shoulders with ad execs. ↳ Plenty of talk on the $250 billion creator economy. ↳ Brand-sponsored ‘Get Ready With Me For Cannes’. But, in reality… a lot of the action was still gatekept. 🍾The top tier parties 🎙️The most coveted panels …remained largely inaccessible to the very people shaping the future of marketing. Creators were flown in to share their insights. Yet, their voices often lost amongst old-school jargon. A lot of buzzwords, a lack of substance. So I wonder, as an industry…Are we really listening to, and valuing creators? Or are we just paying lip service? Creators are not:  ❌A trend. ❌‘Just’ ad space. ❌A new marketing tool. ➤ Creators are brands ➤ Creators are marketers ➤ Creators are businesses It’s about time adland recognised they’re making and shaping culture. Break down the barriers. Ditch the outdated hierarchies. And recognising creators as ‘equals’. What are your thoughts? 👀💭

🚀 Why Engagement is the #Real #Currency for #Creators? In the world of content creation, chasing follower counts can feel like running on a treadmill—lots of effort, but not much progress. The real game-changer? Engagement. Platforms like Instagram are evolving to prioritize content that resonates with audiences, not just numbers on a screen. Higher engagement means more visibility, better algorithm favor, and ultimately, greater opportunities for revenue. So, for new creators: focus on building authentic connections. A smaller, engaged audience is far more valuable than a massive one that simply scrolls by. Let’s talk about how to cultivate that engagement! 💬✨ #contentcreation #socialmediamarketing #engagementoverfollowers #creatoreconomy #instagrammarketing #digitalmarketing #audienceengagement #socialmediastrategy #influencermarketing #brandbuilding

Nii A. Ahene from NetInfluencer has provided excellent coverage of what Creator Economy experts think about the situation with TikTok. It seems like a potential TikTok ban or divestiture could cause disruptions, but many content creators have already started diversifying their channels and income streams. There are valuable insights here regarding: 📈 Who stands to gain from this situation 🤝 How the bond between creators and their audience may be more crucial than the platform itself 💰 The importance for other platforms to focus on monetization strategies to capitalize on the potential change Understanding these shifts and anticipating trends will be crucial for navigating the post-TikTok era. https://lnkd.in/eqJup2xv #SocialMediaTrends #ContentCreation #influencer #creator #creatoreconomy #influencermarketing

Instagram is rolling out a new feature that might help reduce anxiety for creators and social media executives! Creators will soon be able to test Reels with a small non-follower audience first, allowing for valuable feedback before sharing with their full follower base. This is an incredible opportunity to: ✅ Test new ideas and content strategies ✅ Get feedback from fresh eyes ✅ Optimize engagement by pushing winning content to followers later It's a smart move to refine and perfect your Reels before hitting the big stage! What do you think of this new feature?

YouTube is currently beta-testing Community Spaces, a feature that has the potential to revolutionise influencer marketing. It will combine elements of Reddit, Instagram Broadcast Channels, and Facebook Groups all within YouTube. Here is why I find it exciting: - Increased Engagement: This feature will help creators and audiences build stronger, more interactive connections. - Improved Monetization: There's potential for offering exclusive, paywalled content directly on YouTube. - Real-Time Insights: Immediate feedback will assist in refining campaigns and staying ahead of trends. At R-Squared Agency, we always approach influencer marketing strategically. We avoid making hasty decisions about platforms, content formats, influencer categories, and other aspects based solely on personal preferences or initial impressions. It's crucial to develop a solid strategy first to identify the best formats, platforms, and tactics that align with our objectives and KPIs. I look forward to considering this new feature in our future strategic recommendations. How do you see Community Spaces shaping your influencer marketing strategies? #YouTube #InfluencerMarketing #DigitalMarketing #CommunitySpaces #TheR2Impact https://lnkd.in/d_69WvF7

💰 Ever wondered how viral TikTok videos can lead to substantial wealth? Our latest article, "How Do Viral TikTok Videos Actually Make People Rich?" dives into the fascinating intersection of creativity, virality, and monetization in the digital age. 📲 With the rapid rise of TikTok as a social media powerhouse, content creators are leveraging their viral moments to unlock lucrative opportunities. From brand partnerships to ad revenues and merchandise sales, discover how these influencers monetize their creativity. 🚀 Explore with us: - The psychology behind viral content, - Strategies successful creators use to engage audiences, - How brands benefit from influencer collaborations, - Practical tips for aspiring creators looking to thrive on this platform. 💡 Don't miss out on understanding how you can capitalize on your creativity and potentially turn your passion into profit! #TikTok #InfluencerMarketing #DigitalWealth #ContentCreation #SocialMedia #ViralVideos #Entrepreneurship #Monetization #BrandPartnerships #Creativity

Individual Creators vs. Company Pages on Instagram: A Rant 📢 It's June 23, 2024, and I'm here again to talk about the reach disparity between individual creators and company pages on Instagram. 😩 Let's face it, for creators trying to build a following and engage with their audience, Instagram's algorithm heavily favors individual accounts. Organic reach for company pages can be abysmal, while creators can consistently pull in high engagement rates. This isn't exactly breaking news, but it feels like I'm constantly having to explain this to people! If you're a brand or company looking to expand your reach on Instagram, focusing on collaborating with creators is a much more effective strategy than solely relying on your own page. Here's why partnering with creators is a win-win: * Authenticity: Creators have built trust and credibility with their audience, making their endorsements more believable. * Targeted Reach: Partner with creators whose audience aligns with your target demographic. * Engaged Community: Creators often have a more engaged following than brand pages. * Creative Content: Creators can develop engaging content that resonates with their audience. Let's move beyond the algorithm struggle and leverage the power of creators! 🤝 #instagram #creators #marketing #socialmedia #organicreach #collaboration #influencermarketing P.S. If you're an individual creator looking to connect with brands, drop a comment below and let me know your niche! 👇

Like it or not, The Hollywood Reporter’s inaugural Next Gen Content Creators list is a testament to how today’s creators are reshaping influence and entrepreneurship. These rising stars are turning creativity into cultural and business impact. Some standouts for us include: Meredith Hayden (@wishbonekitchen): Fuses lifestyle and culinary expertise in her “Day in the Life” videos. Her partnerships with All-Clad Metalcrafters and Etsy plus her upcoming cookbook reflect her ability to turn viral content into real-world success. Jordan Howlett (@jordan_the_stallion8): Creator of the Fast Food Secrets Club, his TikTok's have drawn 13.5M followers and collaborations with stars like Donald Glover and Kevin Hart. Olivia “Livvy” Dunne (@livvy): Louisiana State University gymnast who transformed her TikTok fame into $4M worth of brand deals after the NCAA’s NIL rule change, setting a new standard for student-athlete influencers. Quenlin Blackwell (@quenblackwell): Known for her YouTube series Feeding Starving Influencers, Quenlin is building her comedy and acting career, proving she’s more than her internet fame. Caleb Simpson (@calebwsimpson): His NYC apartment tour videos have garnered over 1B views, landing him brand partnerships and the potential for a TV adaptation of his viral concept. These creators are leading the charge in demonstrating that influence is more than just a metric—it's about building communities, brands, and lasting cultural relevance. At RAD Intel, we’re inspired by how these visionaries combine authenticity, creativity, and strategy to connect with their audiences. Through our AI-driven insights, we help brands partner with the right talent to deliver high-impact campaigns. Like and subscribe for more! #NextGenCreators #InfluencerMarketing #DigitalInnovation #ContentCreators