RAD Intel

Agencies are leaning heavily into influencer marketing for healthcare clients.   With New Year’s resolutions top of mind, many are thinking more critically about their health. However the way people interact with health information is evolving, and brands are keenly aware.   63% of Gen Z and 61.5% of millennials engage with health influencers on social media, so it only makes sense that agencies are helping their clients leverage influencers to create authentic, relatable connections.   From dietary tips to chronic condition support, influencers are building trust and driving meaningful engagement in spaces where traditional ads often fall short. Whether it’s Ogilvy tapping dermatologists for campaigns with L'Oréal brand Cerave or Burson using health data to connect influencers with niche medical communities, the focus is on crafting highly personalized, audience-driven strategies.   The result? Campaigns that feel relevant, credible, and impactful. RAD Intel is empowering brands to identify the right voices in healthcare, combining our AI-driven insights with cutting-edge agency strategies to create campaigns that resonate on subjects that matter most to consumers.   As many begin 2025 with a renewed focus on health and wellness, influencer marketing is proving to be a game-changer for the industry. For a more in-depth look at how agencies are tackling the unique challenges inherent in the healthcare industry, check out the full article from Morning Brew Reporter Jasmine Sheena.   #HealthcareMarketing #InfluencerMarketing #WellnessInfluencers #ContentCreators

Wishing you a joyful holiday season from all of us at RAD Intel! ✨ As we celebrate, we’re reminded of the power of authentic connections—whether it’s a heartfelt holiday ad or a creator-driven campaign that sparks joy. Here’s to wrapping up 2024 with creativity and starting 2025 with fresh inspiration! Happy Holidays!

Instagram just launched Trial Reels, and it’s slow-rolling into big news for the influencer community.   And it’s clear why—it’s a smart way for creators to test content with new audiences before sharing it with their core followers. Think of it as a low-risk approach that’s still creativity-inclusive, while also backed by detailed metrics on views, likes, comments, and shares. Why this matters: Trial Reels lets creators try out new ideas without worrying about hurting their engagement. RAD Intel’s take: This isn’t just a win for creators—it’s a smart way for Instagram to stay competitive with TikTok by giving creators a safer way to test content and grow their audience.   Trial Reels is more proof that creativity and data go hand in hand. As the creator economy evolves, platforms that empower experimentation and growth will drive the future of content. #CreatorEconomy #InfluencerMarketing #TrialReels #Instagram #DigitalMarketing

We’re thrilled to see our CEO, Jeremy Barnett, featured in the Forbes CMO Newsletter! C-Suite reporter Megan Poinski sat down with Jeremy to discuss how RAD Intel uses AI to ensure brands deliver the right message to the right audience at the right time—a critical advantage in today’s fast-moving marketing landscape. Our favorite part? His take on how great campaigns don’t rely on gut instinct. They’re built on data, precision, and trust. And as Jeremy puts it, “The whole house comes tumbling down if you’re not brand safe.” It’s an exciting time for RAD Intel as we continue to transform marketing strategies for global brands. Check out the full article and see how we’re making waves in MarTech. #Forbes #MarketingInnovation #AudienceInsights #InfluencerMarketing #BrandSafety

Like it or not, The Hollywood Reporter’s inaugural Next Gen Content Creators list is a testament to how today’s creators are reshaping influence and entrepreneurship. These rising stars are turning creativity into cultural and business impact. Some standouts for us include: Meredith Hayden (@wishbonekitchen): Fuses lifestyle and culinary expertise in her “Day in the Life” videos. Her partnerships with All-Clad Metalcrafters and Etsy plus her upcoming cookbook reflect her ability to turn viral content into real-world success. Jordan Howlett (@jordan_the_stallion8): Creator of the Fast Food Secrets Club, his TikTok's have drawn 13.5M followers and collaborations with stars like Donald Glover and Kevin Hart. Olivia “Livvy” Dunne (@livvy): Louisiana State University gymnast who transformed her TikTok fame into $4M worth of brand deals after the NCAA’s NIL rule change, setting a new standard for student-athlete influencers. Quenlin Blackwell (@quenblackwell): Known for her YouTube series Feeding Starving Influencers, Quenlin is building her comedy and acting career, proving she’s more than her internet fame. Caleb Simpson (@calebwsimpson): His NYC apartment tour videos have garnered over 1B views, landing him brand partnerships and the potential for a TV adaptation of his viral concept. These creators are leading the charge in demonstrating that influence is more than just a metric—it's about building communities, brands, and lasting cultural relevance. At RAD Intel, we’re inspired by how these visionaries combine authenticity, creativity, and strategy to connect with their audiences. Through our AI-driven insights, we help brands partner with the right talent to deliver high-impact campaigns. Like and subscribe for more! #NextGenCreators #InfluencerMarketing #DigitalInnovation #ContentCreators

Last week’s announcement of our state-by-state functionality has been making waves across the industry, and we’ve been thrilled to see coverage from leading marketing voices like ADWEEK’s David Cohen, MarTech’s Constantine von Hoffman, MarTech360, and TalkCMO. ICYMI: Our new tool is giving brands the power to connect with audiences on a whole new level—regionally, locally, even down to specific districts. Hyper-local, hyper-relevant marketing strategies are no longer optional—they’re essential to creating the kind of impact that resonates with today’s consumers. With AI-driven insights pulled directly from social platforms like TikTok, Reddit, Inc., and Instagram, RAD Intel’s platform is all about anticipating trends and refining strategies in real-time. From district mapping to micro-influencer targeting, our state-level insights pave the way for campaigns that are as timely as they are effective. Ready to take your marketing to the next level? Reach out for a demo to learn how RAD Intel’s state-by-state functionality can give your brand the edge. https://lnkd.in/gJgHvBxP #HyperlocalMarketing #MarketingTech #AudienceInsights #InfluencerMarketing #AI

Thrilled to have our CEO, Jeremy B., join Cheddar with Dave Briggs to discuss the impact of data-driven strategies on the future of influencer marketing! As platforms evolve, RAD Intel is at the forefront, turning insights into action and ensuring brands can engage audiences meaningfully and measurably. It’s about more than influencers; it’s about creating connections that drive growth. Check out the conversation for a look at where marketing intelligence is headed below:   #InfluencerMarketing #RADIntel #MarketingInnovation #DataDrivenResults

Could TikTok really get shut down? And what would that mean for influencers and brands? There’s been a lot of talk and uncertainty, but the key point is this: TikTok is just one platform in the larger ecosystem. In a recent interview with MarketWatch’s Hannah Erin Lang, Gen Z economic influencer Kyla Scanlon emphasized that the real conversation is about the future of content consumption overall. As we explore how AI is reshaping digital behavior, it’s worth considering whether people might shift away from short-form content or resist the attention economy altogether. Regardless, TikTok is only one piece of the puzzle for creators and brands. If it shuts down, we’ll likely see more diversification across platforms like Instagram, YouTube, newsletters, and podcasts. For creators and brands alike, the future lies in building strategies that adapt to these changing landscapes. Here’s a few considerations for all marketers: 1. Diversify now: Brands heavily reliant on TikTok need to start thinking about alternative platforms to engage their audience.   2. Authenticity wins: If we do see a shift toward more intentional content consumption (as Kyla suggests), brands that prioritize deeper, more meaningful connections with their audiences will thrive.   3. AI’s impact: How will AI change content creation and consumption? Whether AI influencers take over the short-form space or we see pushback from audiences hungry for real, human connection, it’s critical for marketers to stay agile and adaptive. Whether TikTok stays or goes, brands need to be ready for what’s next. Let’s talk about how your brand can navigate the future of influencer marketing and content strategy with data-driven precision. #InfluencerMarketing #TikTokMarketing #ContentStrategy #AI #BrandStrategy #GenZMarketing #SocialMedia