Aigens’ Post

The metrics that drive successful loyalty programmes Frik van der Westhuizen founding member of LoyaltyPlus In recent years, South African companies have turned to loyalty programmes as a more innovative way of retaining customers. But as with any investment, it is important to effectively measure the return on investment (ROI) of these initiatives. This requires an understanding of the key metrics to monitor and the right strategic approaches to follow when it comes to unlocking the true potential of a loyalty programme. I have identified six important metrics that should form the basis for understanding the ROI of any loyalty programme: https://lnkd.in/d_AYkEiY

Loyalty programs are more than just incentives. They are proven to be effective in increasing sales and boosting your business’ reputation. Implementing loyalty programs will make your customers feel more emotionally engaged and attached to your business. Read more about loyalty programs here: bit.ly/3Ud1xnt #Sandeza #SprintAsia #LoyaltyPrograms #CustomerLoyalty #BusinessGrowth #Statistics

In the words of Roger Williams, Marigold’s Head of Loyalty Center of Excellence, “There’s a gap between [loyalty program] members who simply want a rebate program and a coupon program. …The marketer-centric, liability-management-centric approach in loyalty programs is not appealing to customers.”

Curious about the number of award categories one can nominate in and the associated costs? You can nominate in up to 2 cross-sector/industry company categories for free. Beyond that, there's a nomination fee of USD 100 for each additional category. Companies can nominate in a maximum of three cross-sector/industry categories. Nominate in Gulf's biggest customer happiness awards: https://lnkd.in/gM9-ZN5B #CHA2024 #customerhappinessawards2024

🚀 Transform Your Customer Relationships with Proven Loyalty Strategies! 🚀 Did you know that 70% of US consumers say loyalty programs are a key reason they stick with a brand? At Loyalty Results, we've been mastering the art of customer loyalty since 1992, helping brands like Qantas and Jetstar turn everyday transactions into lasting relationships. 🔹 Why Loyalty Programs? Loyalty programs aren’t just a marketing tool; they are a relationship enhancer. By offering rewards, discounts, and exclusive access, you not only encourage repeat business but also transform your customers into brand advocates. In 2022, a staggering 79% of US consumers reported that loyalty programs significantly influence their decision to stick with a brand. 🔹 Our Approach: We offer a variety of loyalty solutions from points-based systems to exclusive paid memberships like our Premium Card Membership. Each program is tailored to ensure your customers feel valued and engaged. Plus, with our new partnership with Brand Ninja’s AI technology, we ensure your brand is promoted 24/7, maximizing customer engagement without the extra overhead. 🔹 Join the Success: Join leaders like the Australian Volunteer Coast Guard and Paralympics Australia who have seen their customer base and brand loyalty grow through our innovative loyalty solutions. Ready to elevate your customer loyalty strategy and see tangible results in customer retention and sales? Contact us today to get started with Loyalty Results, where quality, trust, and customer service meet innovation. #CustomerLoyalty #BrandGrowth 👉 Let’s make loyalty your brand’s superpower. Get in touch now!

Check out our recent article in the Climbing Business Journal that dives in on loyalty programs and how they can be a unique driver of member loyalty, engagement, and overall satisfaction. Check out the article and make sure you read all the way through to find a freebie guide providing some quick frameworks that can be easily adapted to get a program off the ground! Read it here: https://lnkd.in/gQgqgUKK

The most powerful loyalty program is a great product.

Today’s Blind Loyalty Challenge is with Sadika Fakir, Executive of Digital Marketing & Media at the Absa Group. This insightful 9-minute challenge is definitely worth a listen and covers: ✅ The role of loyalty in retail banking: “loyalty is not just a gift/reward, it can help customers get through the last few days of the month.” This is a real positioning of the importance of loyalty programmes in customers' lives. ✅ Loyalty brands are falling short in understanding the customer and not necessarily using data contextually and creating a seamless user experience. ✅ Innovative use of technology through an integrated marketing tech stack and a shoutout to brands getting this right: Checkers Xtra Savings (ShopriteX), FNB Ebucks, Pick n Pay Smart Shopper and Clicks Group Club Card. Watch our hashtag #blindloyaltychallenge for loyalty insights with Sadika 💡 (Sadika’s Chihuahua even makes a star appearance......) https://lnkd.in/dHQhthMj Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/ecdmwZrC or directly from Amazon.

How does your loyalty programme stack up? Discover the answer with Collinson's latest tool – the Loyalty Maturity Assessment. By answering 15 questions about your programme, you'll receive personalised insights on how it compares to 300 others from our annual loyalty research. We're thrilled to offer you this opportunity and the chance to enter our prize draw, where your company could win up to £25,000 in free loyalty consultancy. Start your assessment now:  https://lnkd.in/gBy5M2zk Competition T&Cs: Between 18th July and 30th September 2024, we’re giving away up to £25,000 worth of free loyalty consultancy services to one qualifying winner. To enter to win this amazing prize, simply complete the following steps: 1. Complete the form below and answer all the questions in the tool; 2. If your loyalty programme is a 3 or 4 on the Loyalty Maturity Curve, we will be in touch to arrange a phone call; 3. Submit in writing your case for winning the prize. Full Terms and Conditions apply. #Loyalty #CustomerEngagement #LoyaltyProgramme #MarketingInsights #BusinessGrowth

🚀 Unlocking Customer Loyalty: Tailored Rewards That Delight! Customers today expect personalisation; they want brands to know their preferences and when to deliver what they want. By offering targeted rewards that resonate with their interests, you can truly delight them. Our collaboration with Shell has made a global impact at their fuel stations, implementing promotional campaigns that drive sales for fuel, engine lubricants, and coffee. We’ve helped Shell achieve impressive ROI on their reward campaigns while boosting both incremental and repeat purchases at forecourts. 👉 Curious to learn more? Read about our work here >>> https://lnkd.in/egbgvFtA #customerrewards #brandloyalty #marketing #campaigns #loyalty