April S.’s Post

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Strategic Marketing & Growth Operations | SaaS | Technology

In the words of Roger Williams, Marigold’s Head of Loyalty Center of Excellence, “There’s a gap between [loyalty program] members who simply want a rebate program and a coupon program. …The marketer-centric, liability-management-centric approach in loyalty programs is not appealing to customers.”

Capabilities every loyalty marketer needs from their next platform | Marigold

Capabilities every loyalty marketer needs from their next platform | Marigold

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