Truth Loyalty & CRM

Today’s Blind Loyalty Challenge (or loyalty speed dating!) is with Jovin Shen, Global Sales Director at Perx Technologies. This insightful 9-minute challenge is definitely worth a listen and covers:  ✅ Important considerations when choosing a technology partner: don't let your eyes be bigger than your stomach! ✅ Ways to mitigate loyalty fraud and being able to think like a fraudster  ✅ Exciting future tech innovations Watch our #blindloyaltychallenge for loyalty insights with Jovin 💡 https://lnkd.in/dm4wQvMF Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/dUycvrbk or directly from Amazon.

Build your loyalty credentials in 2025, through Truth's Customer Academy. Over 800 loyalty professionals from 35 countries have been trained through the Customer Academy. Our CEO, Amanda Cromhout CADipL™️is the Master Trainer and brings decades of loyalty insight. 📅 Dates to diarise: ✅ Virtual Masterclass - 2 days online in February In-person Masterclasses: ✅ Ireland - May ✅ Nairobi, Kenya - June ✅ Cape Town - July Register for 2025 dates here: https://lnkd.in/dBv3GK2u

Another week to recognise strong leadership #loyalty talent! This week’s loyalty talent celebration is Johan Moolman, CEO of Sanlam Group Rewards. Johan was awarded the Loyalty personality of the year in 2019 at the South African Loyalty Awards and has continued to lead the loyalty industry. This was in recognition of the significant contribution that Johan continuously made to the loyalty industry through the eBucks programme when he was CEO. eBucks are not short of international recognition either. Under Johan's leadership, eBucks picked up many awards for consecutive years at The International Loyalty Awards. Johan also received an Industry Talent award in the South African Loyalty Awards in 2023. Listen to Johan sharing loyalty insights below with our CEO, Amanda Cromhout CADipL™️ on The Blind Loyalty Challenge & Let's Talk Loyalty and Loyalty TV. Blind Loyalty Challenge: https://lnkd.in/dNRxnJC7 Let's Talk Loyalty: https://lnkd.in/gttt_nbF

Did you miss out on the opportunity to get your Loyalty Diploma this year? Plan your 2025 loyalty training through Truth's Customer Academy. Join the other 800 loyalty professionals from 35 countries in raising their loyalty game.  Our CEO, Amanda Cromhout CADipL™️is thrilled to be the Master Trainer of our Diploma in Loyalty and that 'BLIND LOYALTY - 101 loyalty concepts radically simplified' is your course text book. ✅ Virtual Masterclass - 2 days online in February In-person Masterclasses: ✅ Ireland - May ✅ Nairobi, Kenya - June ✅ Cape Town - July Register for 2025 dates here: https://lnkd.in/dBv3GK2u

Today’s Blind Loyalty Challenge is with Virginia Njuho CADipL™ , Loyalty and Marketing Operations Manager, Vivo Energy, Kenya. This insightful 8-minute challenge is definitely worth a listen and covers:  ✅ Loyalty data: best practise for data collection at sign up and challenges in how to use collected data ✅ Redemption at the station enabled by Vivo Energy and M-PESA ✅ A nostalgic experience and true loyalty through a programme in Kenya Watch our #blindloyaltychallenge for loyalty insights with Virginia 💡 https://lnkd.in/dezejiGY Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/dUycvrbk or directly from Amazon.

Today is a NBDB day - NEVER BEEN DONE BEFORE! It's World Loyalty Giving Day and we are so proud that BLIND LOYALTY is a Founding Partner of this incredible initiative. Thanks to Bill Hanifin, CLMP™ and Brian Almeida F IDM CLMP for getting such an amazing initiative off the ground. It's such an honour to be part of it. https://lnkd.in/dhycNGt5 “I unapologetically drive the concept of ‘doing good in business’. It is so simple and obvious. Collectively across the loyalty industry, a move to work together in World Loyalty Giving Day is amazing. I am proud that Blind Loyalty is one of the Founding Partners and we see through Blind Loyalty that the industry at large can come together for a greater good. Already in 2024, the loyalty industry has supported the trust through various initiatives which alone have resulted in over 100 individuals regaining sight (which in turn gives back life & dignity). Now we encourage a significant push to name Blind Loyalty as a redemption partner of any loyalty programme in the world to increase the impact we can have courtesy of the loyalty industry. Well done Brian & Bill for initiating such a collective movement in our industry.” - Amanda Cromhout, CEO of Truth & Founder of The Blind Loyalty Trust www.blindloyalty.co.za

Continuing our series of celebrating global loyalty talent! This week we celebrate Zsuzsa Kecsmar, Co-founder and CEO of Antavo AI Loyalty Cloud. Zsuzsa was recognised as the 2024 International Loyalty Personality of the Year at the International Loyalty Awards and air CEO, Amanda Cromhout CADipL™️ had the privilege of handing over the award to Zsuzsa in Dubai in May this year. We had a fun conversation about loyalty in Zsuzsa's Blind Loyalty Challenge; you can watch it here: https://lnkd.in/dZmuHV8b

Bringing you the last Truth in the News for 2024! Read the newsletter here: https://lnkd.in/d6YP_bXM Enjoy this month's loyalty insights including:  ✨ A celebration of our CEO, Amanda Cromhout's recognition by Aspioneer for the Best Loyalty Professional of the Year, 2024.  ✨ Let's Talk Loyalty and Loyalty TV #620: Gamification driving sustainable behavioural change with Dr Jacqui Nortje, PhD and Glenn Gillis ✨ Loyalty Program Trends Report 2025 by Open Loyalty  ✨ 2025 Truth's Customer Academy Diploma in Loyalty dates ✨ November's Blind Loyalty Challenges ✅To stay up to date with all things loyalty, sign up to our Truth Loyalty insights here: https://lnkd.in/dvQfmPEt

Today’s Blind Loyalty Challenge is with Kelly Goldsworthy, Head of Live Better at Capitec Bank. This insightful 7-minute challenge is definitely worth a listen and covers:  ✅ How financial services play into behaviour change and have an opportunity to really make a difference. ✅ The seriousness of gamification and how Capitec incorporates it into their programme.   ✅ A real surprise and delight experience. Watch our #blindloyaltychallenge for loyalty insights with Kelly 💡 https://lnkd.in/dC5dFMha Blind Loyalty - 101 loyalty concepts radically simplified, is available now on https://lnkd.in/dUycvrbk or directly from Amazon.

Our Founder and CEO, Amanda Cromhout CADipL™️, is honoured to receive the Aspioneer award for Best Loyalty Professional of the Year 2024. Take a read of the magazine article: 'Champion of Loyalty, Advocate for Change.' https://lnkd.in/dTMQMxTx