Donna Webb’s Post

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Data Driven Consumer Engagement | Identity Management | Loyalty | Digital Media | Messaging | Digital CDP | Clean Room | Personalization | CRM | Data & Analytics

Long live the open web. With the advent of third-party cookie deprecation, more than half of #marketers don’t feel fully prepared—they worry they won’t be able to reach the right consumers across the channels and devices they use. But with a strong first-party data strategy powered by identity, marketers can continue personalized, relevant campaigns. Join our ADWEEK webinar with Loch Rose and guest speaker Tina Moffett of Forrester this Thursday, April 11, to learn about new Epsilon research on how marketers are battling data deprecation. https://bit.ly/3xlkYms

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