Check the status of your conversions to better understand the signals received from your website.
Important to know
Update your Google Tag Manager tags to avoid data streaming interruptions - If you added an access token to your Google Tag Manager tags before November 2024, it’ll expire one year after creation. This will stop your data from streaming until it’s renewed. We recommend updating your tags now to avoid any disruptions. Learn how to access your LinkedIn API access token and update your Google Tag Manager tags. Once these steps are completed, new tokens will no longer expire.
Find your conversion status
To find your conversion status:
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Go to your ad account in Campaign Manager.
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Click Measurement on the left menu, then click Conversion tracking.
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You’ll see the status of your conversion in the Status column. Click the status for more information on your conversion.
Conversions API statuses - When you click the status in the table you can see detailed information about your conversion, such as the number of events detected in the past seven days, last signal received, match rate, and matching parameters. Keep in mind, it can take up to a few hours for the event count and match rate to populate. The status will update in real time.
Status definitions
| Status | Conversion data source | Definition |
|---|---|---|
| Active (green) | Insight Tag Conversions API CSV file | Last signal was received in the past three days. |
| Active (green): Low Match Rate | Conversions API | Last signal was received in the past three days, but the information streamed to LinkedIn has a low likelihood of successful event-to-profile matching. Learn more about Conversions API signal quality. |
| No recent activity (gray) | Insight Tag Conversions API CSV file | Last signal was received between four and seven days ago. |
| Inactive (red) | Insight Tag Conversions API CSV file | Last signal was received more than seven days ago. |
| Unverified (red) | Insight Tag Conversions API | For Insight Tag: No activity detected from your website. For Conversions API: Waiting on data from your integration. |
Here's a tip
For Insight Tag conversions - If you see Unverified as your status, try visiting your website to trigger the Insight Tag. The Insight Tag will send a signal when someone visits a page on your website that has the tag properly implemented.
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