We recommend that LinkedIn Page posts be relevant, short, and authentic. The better your content, the greater the chance that it can go viral through likes, shares, and comments when you sponsor the post. Posts that are perceived as spam will not get shared and could result in your business losing followers. Below are a few things to keep in mind:
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Sponsored Content with images and video tends to perform better.
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Keep the headline under 60 characters. Start with a question or quote to hook the reader and use "You" to speak to your audience.
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Successful posts provide clear value oriented towards helping professionals be more productive and successful through:
- Advice
- Education
- Interesting Facts
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Businesses that post excessively are subject to review by LinkedIn and could risk having their LinkedIn Page deleted.
Additional resources
See a gallery of high performing Sponsored Content and learn more about the advertising specifications for Sponsored Content.