Sponsored Content is a LinkedIn Page post that is sponsored as an advertisement and delivered to the LinkedIn feed of members in your target audience, including members who don’t follow your company’s Page. Direct Sponsored Content is Sponsored Content that doesn’t appear on the LinkedIn Page or Showcase Page as a post before it’s served as an ad.
Learn about the advertising specifications required for Sponsored Content and Direct Sponsored Content, which include single image ads, click-to-message ads, carousel ads, video ads, single job ads, event ads, and document ads.
| Ad type | Description | Specifications |
|---|---|---|
| Single image ads | Single image ads include one image and appear directly in the LinkedIn feed. | Specifications |
| Click-to-message ads | Click-to-message ads capture your audience’s attention with a single image ad in the feed that redirects them to a conversation using a call-to-action (CTA) button. When members click the CTA button, they’re redirected to a conversation in the Focused tab of their LinkedIn Messaging inbox. | Specifications |
| Carousel image ads | Carousel ads allow you to display multiple images in succession in a single, carousel-style ad. They appear in the LinkedIn feed of members you want to reach. Call-to-action buttons are only available for carousels that use Lead Gen Forms. | Specifications |
| Video ads | Video ads display video content in the LinkedIn feed. | Specifications |
| Single job ads | Single job ads are a form of Sponsored Content that appear directly in a member’s LinkedIn feed. The ads promote one job opportunity that must also be posted on LinkedIn. | Specifications |
| Event ads | Event ads help you promote an event from your LinkedIn Page in the LinkedIn feed. | Specifications |
| Document ads | Document ads allow advertisers to promote documents directly in the LinkedIn feed. | Specifications |
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