Edit Sponsored Messaging ads | LinkedIn Help

Edit Sponsored Messaging ads

Last updated: 2 weeks ago

You can edit a message ad or conversation ad for your LinkedIn ad campaign.

To edit a message or conversation ad creative:

Go to your ad account in Campaign Manager.
Click Advertise on the left menu.
On the Campaign groups and Campaigns tabs, select the required campaign group and campaign.
Move your cursor over the ad name and click Edit.
On the Ads in this campaign page, click the Actions icon to the right of the ad you want to edit and select Edit from the dropdown.
Review the ad name and sender, making changes as desired.
Click the Dropdown icon in the Message section to make changes to the following portions of the ad:
- Subject line for message ads
- Message or Intro message text
- Custom footer & Terms and Conditions
- Call-to-action button text
- Action and reply messages for conversation ads
- Landing page URL
- Lead Gen Form (can only be edited for draft creatives)
- Banner creative
Click Save at the bottom of the page.

After you edit a creative the new version is automatically submitted for ad review.

Related tasks

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Once you’ve created and saved ad creatives to a campaign in Campaign Manager, there are options to edit the details of the ad, such as the headline, copy, image, or landing page URL.

Note: The ability to edit ad creatives varies by ad format. Sponsored Content creatives can't be edited after your campaign has completed.

Learn more below about how to edit creatives for the following ad formats:
- Sponsored Messaging
  
  Message ads
  
  Conversation ads
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Once you've created a Sponsored Messaging ad, you’ll have the option to send yourself a test message to preview how the ad will display to members in your target audience.

In addition to sending yourself a test message, you can use the View feature to preview conversation ads in Campaign Manager.
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Changes to Sponsored Messaging
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Sponsored Content ads include the following ad formats:
- Single image ads
- Video ads
- Carousel image ads
- Single job ads
- Event ads
- Document ads
Depending on the Sponsored Content ad format selected and how your ad was created, you may be able to make edits to the ad. Sponsored Content ads can be created directly in Campaign Manager while building your campaign. You can also sponsor a Page post as a single image, video, event, or document ad.
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Direct Sponsored Content ads are Sponsored Content ad formats created directly in Campaign Manager. You can edit Direct Sponsored Content ads by editing your campaigns.

You'll need ad account and LinkedIn Page permissions to edit Direct Sponsored Content.

To edit a Direct Sponsored Content ad for a Classic campaign:
1. Go to your ad account in Campaign Manager.
2. Click Advertise on the left menu.
3. Select the correct campaign group and campaign name where the ad is saved.
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