View post analytics for your content

Last updated: 2 months ago

You can view post analytics for your content (including short form posts, images, videos, events, polls, and articles) to gain insights on their impact within your LinkedIn audience.

Important to know

These analytics data points are specific to the post itself and not application analytics, such as Poll results and Events attendee metrics.

To view post analytics:

  1. Click the Me icon at the top of your LinkedIn homepage.

  2. Under Manage, click Posts & Activity.
  3. Click the Articles or Posts tab based on what you’re looking for.

  4. Click [Number] impressions in the lower-left corner or View analytics in the lower-right corner of your post or article.

  5. From the Post analytics page you can see the following analytics (based on the type of post):

    • Discovery
    • Engagement
    • Viewer demographics
    • Article performance
    • Top article viewer demographics
    • Video performance
    • Top video viewer demographics
  6. From the Engagements section you can:

    ·      Click the next to Reactions, Comments or Reposts.

    ·      Sort the analytics by Reactions, Comments, Impressions or Reposts (if applicable).

  7. Filter your search results by clicking any of the tabs under these categories: 

    • Reactions
    • Job title
    • Industry
    • Location
    • Seniority
    • Company size

    Here's a tip

    You can find additional search filters in the All filters section.

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