Yogi

Yogi is looking for a Business Development Representative (BDR) to join our growing team! This role is perfect for someone who is ready to take ownership, grow alongside a fast-moving company, and build meaningful connections with top consumer brands. As a BDR at Yogi, you’ll: 🔹 Generate and nurture sales opportunities to build a strong pipeline 🔹 Collaborate across marketing, sales, and product teams to connect prospects with solutions 🔹 Work with leading brands like Microsoft, Nestlé, and Mars Petcare, helping them unlock consumer-driven insights through Yogi’s AI-powered platform. If you’re driven, curious, and ready to make an impact, we’d love to hear from you. Learn more and apply here! ⬇️ #Hiring #SalesJobs #BDR #ConsumerInsights #AI

📈 The way consumers shop has changed—and so has how brands compete for attention. Staying ahead in e-commerce isn’t just about keywords anymore. Enter Large Language Model Optimization (LLMO)—a revolutionary way to adapt to AI-driven search engines like Google’s SGE and Amazon Rufus. Unlike traditional SEO, LLMO prioritizes intent, context, and sentiment over static keywords. Here’s why it matters: ✨ Consumer feedback drives visibility. AI tools like Amazon’s review summaries make the Voice of the Customer (VoC) more influential than ever. 🤔 Shoppers now ask nuanced, conversational questions (“Best protein bar for runners?”), and AI delivers aggregated insights—not just product descriptions. 🚀 Adaptability is essential. Brands must consistently align their messaging and data with evolving consumer preferences to stay relevant. At Yogi, we’ve seen how leveraging VoC transforms brands. LLMO empowers businesses to connect with consumers on a deeper level, driving both visibility and loyalty. The future of search is here. Are you ready to embrace it? Read more about how LLMO is reshaping e-commerce: https://lnkd.in/gziuV2pQ #ecommerce #LLMO #AIsearch #consumerinsights

Wishing our amazing customers, team, and industry partners a Thanksgiving filled with love, laughter, and plenty to be thankful for. We are so grateful for you!

Yogi is on the lookout for a Business Development Representative (BDR) to join our growing team. If you're passionate about driving growth, building relationships, and working in the dynamic world of consumer insights, this is your chance to shine. In this role, you'll: 🔍 Empower brands to unlock the voice of their customers through consumer feedback analysis. 📊 Help top consumer goods companies transform their data into actionable insights. 🚀 Be at the forefront of innovation in a high-growth tech startup. Ready to make an impact? Apply now and be part of a company trusted by global brands like Conagra, Microsoft, and Nestlé. 🔗 Start your journey with Yogi here: https://lnkd.in/eGW2U2gq #JoinOurTeam #ConsumerInsights #CareerOpportunities

Don't miss the latest episode of the WH-THE-TECH!?! podcast featuring our very own Gautam Kanumuru 🎙️ Give it a listen to hear the genesis of our NLP-based platform and what the future holds for consumer research methods. A big thank you to Oshiya Savur and Padma Hari for hosting us and leading such a thought-provoking conversation! Here's a preview of what you'll learn ⬇️ “Consumer behavior is so much more dynamic than it used to be. Shoppers are making more informed choices, and many variables influence their decisions that are outside the control of a brand or marketing team. We need to make sure that consumer research techniques are taking that into account. There’s still room for methods like focus groups and surveys, but they need to be supplemented with consumer-generated data to get a holistic perspective. ” For the full story, listen here: https://lnkd.in/gCsqmAcm  Apple Podcasts: https://lnkd.in/g__sSPwf #ConsumerInsights #Podcast #Innovation

OLLY PBC, the wellness brand we all know and love, is tapping into the power of real-time insights to bring even more of what consumers crave in health and wellness.💡 As a brand devoted to the physical and mental health of its consumers, Olly faced the challenge of understanding rapidly shifting consumer preferences. Gathering actionable feedback took months, slowing their ability to adapt quickly in a competitive market. That all changed with Yogi. Using Yogi’s AI-driven consumer insights platform, Olly can now analyze real-time feedback at the SKU level, giving them the power to detect emerging trends and respond to customer needs faster than ever before. This partnership has empowered Olly to make agile updates, improve product features, and ultimately enhance customer satisfaction—all in a matter of weeks, not months. 🚀 For Olly, this isn’t just a tech upgrade; it’s a transformation in how they listen to and connect with consumers. The result? A brand that doesn’t just react to feedback but proactively builds products aligned with their customers’ evolving needs. This case study, featuring Jennifer Peters, Whitney Harkness, and Sara Ellefson, is a great example of how brands can move beyond traditional feedback tools and harness the power of real-time, actionable insights. Check out the full story here to see the impact it’s had for Olly: https://lnkd.in/gKr2fiKU #Olly #ConsumerInsights #ConsumerGoods #AI

🎄 This holiday season, don’t just track trends—transform them into 2025 growth. Join BWG Strategy LLC for an exclusive webinar featuring Yogi's Mariya Babaskina on November 15 at 1:00 PM EST! We'll discuss how you can: 👉 Leverage holiday insights for growth: Discover how to use holiday data to guide 2025 planning. 👉 Understand consumer sentiment shifts: See how brand perception changes during the gifting season. 👉 Benchmark against competitors: Find out where you stand and uncover new competitive advantages. Give your brand the holiday boost it needs to sleigh the competition in 2025! Register now to join live or receive the recording: https://lnkd.in/gfsm9efZ #SleighTheCompetition #AI #ConsumerInsights #2025Growth #BWGStrategy #Yogi

Happy Halloween! 🎃 Ever wonder what consumer insights reveal about your favorite Halloween treats? According to Yogi’s Sweet & Salty Snack Trends report, two candy trends are stealing the spotlight: 1. Nerds Gummy Clusters Dominate: With rave reviews for their blend of textures, Nerds Gummy Clusters hit a high of 4.5 stars. Customers say they’re practically addictive—an ideal Halloween indulgence that blends crunch and chew in every bite. 2. Albanese Gummi Bears’ Sweet Spot: Albanese stands out for flavor and texture, consistently outperforming other gummy bears. This brand excels in delivering the soft, fruity experience consumers crave—a perfect grab for any trick-or-treat bag. Want the full report with all the sweet (and salty) details? Comment below, and we’ll send it your way! #HalloweenTreats #ConsumerInsights #CandyTrends #ReviewAnalysis

Our latest session with Hillary Rivera from Yogi and Melissa Spitler from Hill's Pet Nutrition dives into how top brands turn consumer feedback into game-changing strategies and innovations. This isn’t just about data—it’s about listening to the real needs behind reviews and using them to gain a competitive edge. 🎯 Here’s what you’ll gain from this session: ➡️ The Recipe for Success: See how brands transform review data into actionable insights with AI, making every piece of feedback count. ➡️ Real-World Applications: Melissa shares examples of how Hill’s Pet uses consumer insights to guide product development and enhance marketing strategy. ➡️ Staying Competitive: Learn how top brands embed consumer feedback into their core practices to stay ahead in a fast-moving market. ➡️ Avoiding Pitfalls: Discover the common challenges and best practices for interpreting review data effectively. If you’re ready to make consumer feedback the cornerstone of your brand strategy, don’t miss this webinar replay! Thanks to firstmovr for putting on such an insightful session. 👉 Watch the session here: https://lnkd.in/g-ppQAaD #ConsumerInsights #PetIndustry #Innovation

Meet Susie Paul, a Category Manager Mars and our latest Yogi User of the Month! As a Yogi power user, Susie leverages Yogi to collaborate with her teams on competitive intelligence, product innovation, and more. With Yogi's data, she evaluates consumer sentiment across different products, validates product changes, and identifies whitespace opportunities that shape her team's go-to-market strategy. Susie uses Yogi to showcase the true voice of the consumer internally, and leverages Yogi’s Advanced Alerts feature to help her stay notified if there's a change in ratings for her brands. “I've turned alerts on to monitor changes, and now I don’t have to worry. I know I'll get an email if there's something that I need to look into, and then I can go into Yogi and decide if I need to follow up with other internal teams.” Thanks to Yogi's user-friendly interface, Susie has built a variety of custom dashboards to garner insight into how her brands and competitor brands are performing. “Out of all of the platforms that I’ve worked with the past 5 years, Yogi is the easiest to use and the most visually stimulating. It’s very easy to find what I’m looking for.” Congratulations to Susie for being an invaluable member of the Yogi community and for showcasing the power of Yogi! #ConsumerInsights #CPG #MARS