Willow Innovations, Inc.

We loved listening to our CEO Sarah O'Leary chat with Kara Goldin about the work we're doing to shift the maternal health conversation — and how our pumps have helped hundreds of thousands of moms reimagine their breastfeeding journeys. They talked about the shifting technology landscape, how to build products that meet users where they are, and so much more. Catch the entire episode on the Kara Goldin Show below! ⬇️

Earlier this year, we announced our partnership with Chamber of Mothers: the nonpartisan 501(c)(3) committed to making life better for moms in America. We focused on mobilizing moms across the country in advance of the election — making sure they knew how to support paid family leave, affordable childcare, and improved maternal health policies with their vote. But there’s still more work to be done! So this Giving Tuesday, we’re supporting Chamber of Mothers’ work at the grassroots level — helping them expand their local advocacy chapters to 20 new states. These groups give back to their communities in countless ways, from helping moms screen for postpartum mood disorders to providing in the NICU with essential resources. To champion our work, you can make a donation by texting COMMUNITY to 707070. We’ll match your contribution up to $5k from Dec 3 - 10! You can also learn more here: https://lnkd.in/gE48feHK 

ICYMI: Last week, we partnered with Bobbie to address two crucial issues as we head into one of the busiest travel seasons of the year: Empowering Moms: Ensuring that parents know their rights when traveling with breast milk, formula, or feeding essentials like pumps and bottles through Transportation Security Administration (TSA) 🍼 Advocating for the BABES Enhancement Act: Working to secure consistent, safer, and cleaner guidelines for traveling with infant food, so that feeding parents can travel with peace of mind. We've heard horrifying stories from both our team and community members about their challenging TSA experiences, and it's time for change. In just a few days, over 230 letters have already been sent to lawmakers, sharing personal stories and urging them to support the passage of this bill. ✉️ If you'd like to add your voice, Bobbie has made it easy: simply visit the link below to share your experience and make your voice heard. https://lnkd.in/gAUDxamE

Since the beginning, we’ve been committed to building a stronger support system for moms — not just when it comes to pumping and breastfeeding, but at every stage of their journey. So we’re thrilled to announce the launch of our partner Ema - The AI for Women, the first conversational AI tool specializing in women’s health, in the Willow app. Clinically validated and trained by experts, Ema can answer questions on topics ranging from plugged ducts to periods to perimenopause. Unlike search engines, responses are personalized and reviewed by real people, so you get information you can trust. And unlike chatbots, Ema can communicate with empathy and compassion — giving moms what they need when life feels crazy. Because moms deserve a village. And moms deserve better.   Download the FREE Willow App to learn more about Ema and feel more supported in your postpartum journey. ✨

"The status quo Is. Not. Ok.  Breastfeeding rates, rates of under-treated maternal mental health disorders, and rates of maternal mortality Are. Not. Ok. And, we at Willow are on a mission to create change." We believe that moms deserve better in their postpartum and parenting journeys. That’s why our CEO, Sarah O'Leary, recently sat down with The Mother Chapter to share her personal postpartum experience and how that's fueled her commitment to improve women's health technology and advocate for better support for mothers. Read the full Q&A ➡️ https://lnkd.in/eU3y96eE

A Haunted House for moms who pump at work 👻⬇️ 😱 "Can’t you just pump in the bathroom?” 😱 "No, we don’t have a fridge where you can store your breast milk.” 😱 “You’re going to distract your coworkers if you pump at your desk.” 😱 “You’ve got 10 mins, make it quick.” 😱 "Oops, sorry didn’t realize you were pumping in here.” Halloween might be filled with fright, but the horrors working moms face are way scarier. If you’re returning to work from maternity leave and plan to pump, It’s important to understand your rights and the support your workplace is legally required to give you. Learn more about what accommodations you're entitled to: https://lnkd.in/eziH2TQ2 P.S. There's still time to RSVP for our FREE virtual event "Navigating The Return to Work After Parental Leave" that's today, 10/29, at 2 PM ET. Sign up here: https://lnkd.in/eVEtwT7M

Mark your calendar! 📆 This Tuesday, 10/29, our very own Willow Mom Coach will join The Mom Project, Auggie and Parents Pivot for a FREE virtual event to discuss "Navigating The Return to Work After Parental Leave." The panel is designed to support parents in the often daunting process of returning to work, where we will chat about the challenges of balancing a shift in identity, priorities, and time. We'll also share valuable insights on managing career and family, followed by a live Q&A to help answer questions and provide personalized guidance for your transition. 🎁 Bonus: One lucky attendee will win a free Willow Go wearable breast pump! RSVP: https://lnkd.in/eVEtwT7M

We are heartbroken by the images of devastation caused by Hurricane Helene and Milton — and the stories shared by members of the Willow team who call North Carolina and Florida home. We know that pumping and breastfeeding can't stop for a natural disaster. So we're glad to be able to donate breast pumps to Baby2Baby, an organization that does critical work for moms and families in need. Our hope is that the ability to pump hands-free will give moms just a little bit of their time back, and help them focus on their road to recovery without being tethered to the wall. To learn more about how you can support families impacted by these hurricanes, visit: https://lnkd.in/gBjY24Xh. And if you know someone who is still weathering the storm, show them in the comments below.

We are incredibly proud Willow Go was named the BEST Wearable Breast Pump in 2024 by Babylist! But what's even more exciting is the input from parents - real Willow Go moms - that helped make this happen. "After testing multiple wearables, talking with lactation experts and considering feedback from thousands of parents, we recommend the Willow Go as the best wearable breast pump for most pumpers. It outperforms the competition and offers value, efficiency and customization options to maximize on-the-go pumping sessions." We invented a better way to pump that provides moms with more comfort, more support, more freedom and more milk because that's what moms deserve. Learn more about why Willow Go was voted #1: https://lnkd.in/e44arxNM

"I think there’s so much power in motherhood — this essential power of giving life and nurturing families. I like to imagine how we can shape the world if we recognize and lean into that collective power." We love this soundbite from our CEO Sarah O'Leary who sat down with the Maternal Care Institute to talk about the future of maternal care, how she balances "work life" and "mom life," what she'd do with a magic wand, and more. Read the whole interview below and tell us what message of empowerment you'd share with moms in the comments!