Authentic Brands Group

In celebration of the opening of its new residences, Barneys New York invited 14 influencers for a stay at the new luxurious destination in Tulum, Mexico. Throughout the week, guests were treated to an exclusive dining experience at the resort by a private chef as well as swag bags that included Roxy swimsuits, Vince Camuto sandals and Barneys New York Beauty bath products. The new vacation spot, created in partnership with Sequence Tulum, consists of 10 uniquely designed units, including eight 4-bedroom residences and two 5-bedroom penthouses. Each unit is meticulously crafted with its own unique color palette and ambiance, enhanced by lavish interiors and expansive windows that provide stunning views of the surrounding lush landscape.

Reebok has announced a multi-year partnership with the Women’s National Basketball Association, making the global sportswear giant an authorized footwear supplier for the league. The brand and its players will aim to create inspiring and engaging content that brings fans closer to the game and its rising stars, including Reebok athletes Angel Reese of the Chicago Sky and Lexie Brown of the Los Angeles Sparks.

DC Shoes Chile marked its 30th anniversary with a dynamic celebration at the Alameda Beer Company warehouse in Santiago, Chile. The event brought together skaters, artists and urban culture enthusiasts for an action-packed day filled with music, prizes and high-energy performances. The festivities featured thrilling skate competitions in both women's and men's categories, showcasing Big Ollie and Best Trick challenges. Participants were able to showcase their exceptional talent and creativity, while DC Shoes reaffirmed its dedication to fostering skate culture and supporting the local scene. Representing DC Shoes Argentina, Sol Porro set the rhythm for the afternoon and kept the crowd buzzing. Among the standout national performers were DC Shoes Chile ambassador and singer Sirena DLR, along with Diego Smith and Kid Tetoon, who wowed the audience with a live show that concluded the party on a high note.

We are happy to continue to grow at Authentic! Thank you to Michael and the team for your support.

RVCA Argentina recently worked with local Argentinian artist Falu Carolei to commission a mural for Skarte, a skateboard park in Chapadmalal. The new artwork spans 26 feet by 10 feet and took nine days to finish. To celebrate its creation, the brand will host a pro skate event on Sunday, January 19, at the park.

Reebok and professional golf star Bryson DeChambeau have agreed to a long-term partnership as part of the brand’s return to sport. DeChambeau’s signing marks the brand’s re-entry into the Performance Golf category where Reebok will represent the full LIV Golf Crusher GC team including Paul Casey, Charles Howell III, and Anirban Lahiri. Beginning in March 2025, fans will see Reebok tap DeChambeau as the official face of Reebok Golf apparel and footwear offerings, including the introduction of Nano Golf – the brand’s new on-course performance Golf shoe. Fans can expect to see DeChambeau teasing the upcoming Reebok product on-course in the weeks ahead, with a debut at LIV-PGA’s The Showdown in Las Vegas, Nevada, on Tuesday, December 17.  As a Reebok athlete, DeChambeau will also be training in the brand’s premier performance offerings including theNano X4 Training Shoes and FloatZig 1. Plus, exclusive Reebok x Bryson DeChambeau co-branded apparel is expected in future seasons. Read more: https://lnkd.in/eh3UkvbW

In partnership with Ares Holdings, Ted Baker has opened two new stores in South Africa. Located in Johannesburg’s Hyde Park Corner and Cape Town’s V&A Waterfront, the locations mark a significant milestone in Authentic’s strategy to expand Ted Baker’s global footprint. At Hyde Park Corner, the brand drew inspiration from the equestrian heritage of the nearby iconic Rotten Row pathway. Elements such as horseshoes and saddles adorn the space, while fitting rooms are styled as horse stalls. The design also incorporates patterns and fabrics that resonate with South Africa’s rich history of vibrant textiles. Meanwhile, the V&A Waterfront space incorporates nautical themes and Art Deco influences, drawing attention to the journey of penguins between London and Cape Town. Details like portholes and ropes are paired with geometric patterns and rich textures, and playful penguin motifs in South African-inspired outfits add a whimsical touch. Both stores will feature an extensive assortment of Ted Baker’s spring/summer ‘24 collection as well as the popular Icon bags. Read more: https://lnkd.in/d8JHHakz

Sports Illustrated Tickets and the New York Red Bulls have agreed to a 13-year partnership that includes a 25,000-person venue in Harrison, New Jersey. Previously known as Red Bull Arena, the stadium will now be called the Sports Illustrated Stadium. As part of the deal, Sports Illustrated Tickets will take over as the Official Ticketing Partner for all events at Sports Illustrated Stadium, starting in 2026, including New York Red Bulls and Gotham FC home matches, as well as international soccer games, youth programs, concerts, watch parties and other events held at the stadium. Read more: https://lnkd.in/exiTUiDh

Excited to partner with Orbico Group!

Sports Illustrated has named Advanced Regent as its new publishing partner in Greater China. Through the deal, Advanced Regent will take on the exclusive media distribution rights and offline event operation rights of SI, bringing the brand’s unique international perspective, exclusive content and live events to the region. Read more: https://lnkd.in/erKxFM6E