Tubular Labs’ Post

Happy New Year! Before we step into 2025, let's take one last look at the year's most significant events through the lens of social video. This year brought unforgettable moments across: 🗳 Politics: Insights from global and U.S. election coverage ⚽ Sports: A year of record-breaking moments and Olympic feats 🎶 Music: Groundbreaking sounds reshaping the industry 💡 Influencers: How social stars captured attention and set trends Dive into the full story here: https://hubs.ly/Q02_-NKQ0

The article covers how the presidential campaigns have focused on #influencers instead of just bib media. Key quote: "This new fragmented reality is the future — not just of elections, but also for how America learns about business, products, technology, culture and current events." Businesses of all sizes, and their marketers, need to be aware of this shift. #creatoreconomy

The media landscape is evolving faster than most appreciate (e.g., the Democratic party—is it too soon? Refer to my previous comments on the 'Podcast Election.') NewsWhip's 2025 publisher guide reveals some eyebrow-raising trends, including the rise of Instagram and TikTok as primary news sources. Most intriguing is the emergence of social news "influencers." One thing is clear: aspiring influencers must stay ahead of the curve to remain relevant. Check out the full report for a glimpse into the future of news consumption. #socialmedia #influencermarketing #news #media

The NewsWhip Research Center has just published the ultimate publisher and newsroom guide for 2025. This comprehensive report looks at 50 of the top media outlets from across news, lifestyle, sports, and politics - and dives deep into the key trends shaping how publishers are succeeding on social media today. Some of the stand-out insights include: - The dominance of Instagram and TikTok as primary news sources for many audiences  - How cable and local news players have found a thriving home on TikTok  - The rise of social news "influencers" as a source of news You can check out the full report in the comments below.

Social media is still a gateway for young people to access the news. 🤳 Younger users tend to pay more attention to influencers than journalists or media companies for news, including a new generation of news creators on platforms like TikTok and YouTube in France, the UK and the US. Explore the full findings in the Reuters Institute for the Study of Journalism’s Digital News Report. ⤵️ #DNR24 https://bit.ly/3VunUFA

30 leading #European news publishers on TikTok in 2024 The top 5 hasn’t changed much overall, with the #BBC, #SkyNews and #Brut remaining the biggest #news outlets on #TikTok. They have also grown considerably, often by 50% to 90%. The BBC’s main account showed slower growth, but the BBC News account grew by an impressive 300%. ".....Our ranking focuses only on #newspublishers, but #TikTok has also seen the rise of individual #journalist- #influencers. We didn’t include them in the ranking, but they represent an important trend in today’s media ecosystem. " https://lnkd.in/eTXXuqk3

New study by Eva Mayerhöffer, Jakob Bæk Kristensen, and Tim Ramsland shows the dissemination of different types of “alternative news” on social media platforms can help us to identify new types of digital spaces and actors that are of increasing importance to both news diffusion and to the formation of counterpublics in a digital age. In a Scandinavian context, the study shows that alternative news media content plays a more important role for anti-mainstream oriented digital influencers and publics in Sweden than in Denmark.    "Our study shows the importance of studying the role of alternative news in fostering new forms of how news are being curated and distributed on digital platforms", says Eva Mayerhöffer   Read the article “Curators of digital counterpublics: Mapping alternative news environments in Sweden and Denmark “: https://lnkd.in/d3nbqTKb   #OpenAccess #mediaresearch #Denmark #Sweden #news #socialmedia 📸 Adobe Stock

LinkedIn: The Land of Digital Pretenders When I first joined LinkedIn, I thought it was a platform for genuine connections. Turns out, it’s a playground for digital pretenders. Everyone’s an "expert" without experience, constantly flexing their perfectly curated lives. The hustle is real, but not the authenticity. It’s a race to keep up with "influencers" who pretend to have all the answers but are just chasing clout. People would rather hit “connect” than actually connect. Newsflash: the true value on LinkedIn is in building relationships, not collecting followers. Time to stop pretending and start being real. #LinkedInTruth #DigitalPretenders #RealConnections

#TikTok's Influence on Politics and Social Engagement: The Power of TikTok #Influencers and Political Engagement In an age where social media platforms dictate the flow of information and cultural trends, TikTok has emerged as a powerful player, particularly among younger audiences. Recent studies reveal a fascinating dynamic: approximately half of all TikTok accounts followed by U.S. adults are #influencers... https://lnkd.in/g3jyCXHa

Beware the rise of the infobros! It’s official, blokey podcasters like Joe Rogan and countless TikTok talking heads are rapidly becoming the number one news source for under-30s.  And that’s got to be bad news for those of us who care about accurate, well-sourced stories. “Two-thirds of online news influencers are men — and most have never worked for a news organisation,” warns the NiemannLab. The warning comes on the heels of a new study of 500 news influencers by the Pew Research Center. What are the reasons for this exodus from the mainstream media? * 65% say these influencers help them better understand current events * More than 70% say “at least it’s different” While the research focuses on the US, the same applies whether you’re in Washington, London, or Paris. This is a wake-up call to trusted news organisations worldwide. 1) Get to know your readers 2) Find stories that matter to THEM 3) Tell those stories with clarity 4) Don’t talk down to people, or lecture them 5) And don’t be boring The Red Tops and mass market media are failing hardest and fastest. While some heavyweight titles thrive online, ordinary working people are less well served. Scrap the crappy clickbait and rehashed social media dross to concentrate on breaking important stories. Otherwise, we’re in danger of information apartheid. That’s not just bad for news bores like me, it’s a disaster for democracy. #JournalismMatters #InfoBros #disinformation