Dash Hudson

Creator-led holiday campaigns are taking over social media this season, and we’re here for it 🎄 Here’s a quick spotlight on 3 campaigns that nailed it: 1️⃣ Tate McRae x SKIMS Skims is no stranger to seasonal collabs with the perfect celebrity partner, and this holiday campaign with superstar Tate McRae doesn't disappoint. 2️⃣ Emma Ledger x REVOLVE An edit that screams luxury. From stunning holiday looks to filming at The Ritz in Paris, this campaign was a masterclass in elegance and execution. 3️⃣ Dairy Boy by Paige Lorenze Born on social media, Dairy Boy shows the magic of staying authentic to your roots. ✨ What’s your fave creator collab this season? Let us know in the comments!

Social media managers and marketers: What’s your biggest focus for 2025? Your input helps us (and the community) understand what matters most for the year ahead. Vote below 👇 and share in the comments if there’s something else on your radar.

Social media updates you might have missed this week: 🗞 📹 Instagram launches Trial Reels for audience sampling 📅 Instagram has started rolling out the ability to schedule DMs 🤖 Reddit launched Reddit Answers to summarize relevant conversations Links to the source articles in the comments 🔗

I didn’t know this was happening 🥲

What if you could test your Reels with zero risk to your audience engagement? Enter: Instagram’s new Trial Reels Here’s the deal: You can now share your Reels with a selected group of non-followers to get a sense of how they perform—before showing them to your main audience. Why this matters: 👉 Many creators are hesitant to experiment, fearing they might alienate their followers. Trial Reels lets you test new genres, formats, or ideas without that worry. How it works: 1️⃣ Choose the “Trial” option when posting. 2️⃣ Your Reel is shown to a sample of non-followers. 3️⃣ Check engagement metrics like views, likes, and shares 24 hours later. 4️⃣ Decide: Share it with everyone—or scrap it! Why marketers should care: This feature gives brands and social media managers a safe playground for creativity, enabling you to test campaigns, storytelling approaches, or trends without risking brand integrity. Trial Reels are rolling out globally in the coming weeks. What kind of Reel would you trial first? Drop your ideas in the comments!

Social media updates you might have missed this week: 🗞 📌 Pinterest Predicts 2025 is here! 🧑⚖️ US Appeals Court rejects TikTok’s effort to negate sell-off bill 💬 Instagram creators can now turn on replies in broadcast channels Links to the source articles in the comments 🔗

We listen and we don’t judge 🙂↔️ We asked our community how they were doing the week after BFCM and it sounds like we’re all needing some time offline. This is your sign to log off and disconnect for the weekend. 🔌 #socialmediamanager #socialmediamarketing #workinsocial

Burton Snowboards has just landed the top spot on our list of standout outdoor brands on social media. This achievement reflects their vibrant and engaging content strategy, from action-packed mountain shots to user-generated content. 💡 Their deep engagement with the community, actively listening and responding to feedback, has fostered a loyal customer base. While their follower growth is measured, the quality of these relationships and high engagement rates speak volumes about their impact. 👏 Let’s give a big shoutout to the Burton team for their fantastic work! Dive into the our list of the top 15 outdoor brands on social linked below.

It's tiiiime! 🎁 SMM Wrapped 2024 is live! What else would you add? We listen and we don't judge 🙂↔️

Social media updates you might have missed this week: 🗞 🧩 Instagram launches ‘Collage’ option for Stories 💬 Instagram launches location sharing in DMs, new stickers and nicknames 📺 YouTube shares tips on producing TV-friendly video Links to the source articles in the comments 🔗