Truthset

Truthset's visionary CEO Scott M. McKinley kicks off the new year with an in-depth podcast conversation with Allison Schiff, Managing Editor of AdExchanger. They dive into Scott's journey from US Olympic cyclist, breaking into the media/data world at Cox, leading product innovation at Nielsen, and founding Truthset to address macro industry trends he noticed along the way. Highlights include surprising similarities between athletics and advertising. 🚴♂️ 🎯 🚀 Learn the latest on crucial industry challenges in 2025, such as data degradation vs. accuracy, data supply path optimization, independent measurement, and using data to optimize ROI. https://lnkd.in/em5xQq6m

Congratulations to VideoAmp, the first media measurement company to use Truthset to independently validate the accuracy of its Commingled ID Graph, cheers! 🥂 💫 https://lnkd.in/e6ExAbV4

🎯 Game-changing moments for Truthset, VideoAmp, and the entire industry! We’re ecstatic to celebrate VideoAmp’s groundbreaking success—$3B in 2024 currency transactions and full JIC certification! As their partner in advancing data integrity, Truthset shares VideoAmp's vision of driving better outcomes by putting accurate identity and transparency at the heart of every transaction. In a world where identity matters more than ever, the stakes are high—and so is the opportunity. Together, we’re helping brands and media partners scale trust in data, fuel currency innovation, and elevate audience precision. Special thanks to Peter Nummerdor, Randy Laughlin, Peter Liguori, Pete Bradbury & the entire team at VideoAmp for their vision and partnership. Read the press release here ▶️ https://lnkd.in/dxN8nWgx

Great article by Travis Scoles of Paramount Advertising on how identity management innovation with Truthset drives convergent activation for advertisers. Learn more here: https://lnkd.in/eDNsBFRY

Today, Truthset is thrilled to announce Record-Level Transparency, a new feature for Data Collective members. We're providing the first-ever actionable intelligence to improve the quality and accuracy of data sets. Check out AdWeek for more: https://lnkd.in/euUy8tsE

Truthset ingests dozens of high-quality data sources from reputable data providers to test and train a patented algorithm that assesses the accuracy of record-level consumer data. Our customers - consumer brands, publishers and TV networks, platforms, and measurement providers - then use these record-level accuracy scores to qualify/disqualify records and improve the precision and performance of consumer data for customer analytics, targeting, and measurement. We're thrilled to welcome MRI-Simmons to the Truthset Data Collective. MRI-Simmons has long been a standard of quality for consumer data. Integrating their data will significantly strengthen our ability to discern signal from noise and continue to be the arbiter of truth for consumer data accuracy. https://lnkd.in/efF_pxTf

Welcome to Truthset, James Simonson!

Audience data is ridiculously undervalued in today's advertising ecosystem. The days of MadMen - where it was all about the creative and the medium - are behind us. Because if the audience is wrong, nothing else matters. And the more precisely you can reach receptive audiences, the more profitable your advertising will be. Doubtful? Just look at the market caps of the Walled Gardens. Thanks to Epsilon and Kate Sirkin for a lively discussion!

Each quarter, Truthset independently measures the accuracy of data across the consumer data industry. Check out Alliant - The Audience Company's announcement for their Q3 2024 highlights!

Hiring Alert - 📣 Calling on my network! - Truthset is actively hiring for #sales! If you or someone you know would be a good fit, please tag them below or reach out directly to me. Let's help spread the word and drive awareness for potential candidates! We are currently hiring for a Director of Enterprise Sales (Brands & Agencies) Let's work together to find the best candidates for this exciting opportunity! #jobopportunity #hiring #jobsearch #identity #audiences #data