Truthset reposted this
Audience data is ridiculously undervalued in today's advertising ecosystem. The days of MadMen - where it was all about the creative and the medium - are behind us. Because if the audience is wrong, nothing else matters. And the more precisely you can reach receptive audiences, the more profitable your advertising will be. Doubtful? Just look at the market caps of the Walled Gardens. Thanks to Epsilon and Kate Sirkin for a lively discussion!
Talked about the tension between measurement accuracy and privacy with Epsilon's Kate Sirkin and Truthset's Scott M. McKinley as part of my series with Epsilon (full interview here: https://lnkd.in/ewyVjxtb)
