The Brand Evaluator’s Post

DID YOU KNOW: more than 90% of management teams prevent brands from growth! 🤯 No-no, that's now what you're thinking.. They are simply.. NOT ALIGNED 🚫 After 15 years of research and 200+ companies we studied and worked with, we discovered that more than 90% of management teams are not ALIGNED. And not only the marketing or strategic direction, no. It can be the company's vision or even the market they compete in! The point is that by sitting in silos and not being aligned, it's IMPOSSIBLE to expect your customer to understand what your brand is! As we always say, "the most authentic and valuable brands come from within." From internal alignment! Not making much sense? Find out the answers by watching the video below! → Please ask me any questions or share your thoughts on this! 💬 #branding #marketing #brandquest #brandingstrategy

Is your branding strategy falling into these common traps? 🔴 Forgetting Your Stakeholders: Your brand isn’t just about what you sell—it's about who you serve. Are you actively addressing the questions your stakeholders have? Understanding their needs and delivering real value is what sets enduring brands apart. 🔴 Outsourcing Marketing Expertise: Marketing is more than just promotion. It’s about leveraging your unique subject matter expertise. What knowledge does your organization have that no one else can offer? Championing this internally ensures your brand remains authentic and credible. 🔴 Reciting Talking Points: In a world filled with endless noise, repeating the same generic messages won’t cut it. Building trust means standing out with fresh, actionable insights that resonate deeply with your audience. If you want to learn how to avoid these branding mistakes and build a resilient, data-driven brand, then my new course, Brand Backbone, covers it all—strategies to engage stakeholders, champion expertise, and build trust in your brand. Join us now and take control of your brand’s future: www.brand-backbone.com. #branding #marketing #leadership #trust #stakeholders

After 15 years of research and 200+ companies we studied and worked with, we discovered that 90% of management teams are not ALIGNED. And not only the strategic direction, no. It can be the company's vision or not knowing why they do what they do. The point is that by sitting in silos and not being aligned, it's IMPOSSIBLE to expect your customer to understand what your brand is! As we always say, "the most authentic and valuable brands come from within." To find out more, watch the video! → Test how aligned your team is by completing our free Management Alignment Survey Link: https://lnkd.in/gNbMw-yR #brandstrategy #branding #marketing #marketingagency #brandquest #alignmentsurvey

After 15 years of research and 200+ companies we studied and worked with, we discovered that 90% of management teams are not ALIGNED. And not only the strategic direction, no. It can be the company's vision or not knowing why they do what they do. The point is that by sitting in silos and not being aligned, it's IMPOSSIBLE to expect your customer to understand what your brand is! As we always say, "the most authentic and valuable brands come from within." To find out more, watch the video! → Test how aligned your team is by completing our free Management Alignment Survey Link: https://lnkd.in/gFuwBHQ8 #brandstrategy #branding #marketing #marketingagency #brandquest #alignmentsurvey

Unleash your brand’s superpowers with our secret sauce for success! 💼💥 From brand positioning wizardry to turbocharging business growth, we’ve got the playbook to captivate your target audience and leave competitors in the dust. Ready to level up? Let’s make your brand the talk of the town!

In the intricate dance of modern business, success isn‘t solely a product of individual brilliance, but rather the harmonious orchestration of strategic elements. ✨ Just as a symphony conductor leads a diverse ensemble to craft a captivating performance, businesses must synchronize their efforts across business, brand and communication strategies to resonate with their audience and achieve enduring success. 🎼 Read Lídia Correia‘s full article to uncover insights and strategies that will elevate your branding approach and drive meaningful results for your organization: ➡️ https://lnkd.in/d-46HSyD #business #brand #communication #branding

Want to be the brand whisperer to CEOs and CMOs? 💫 We are all about teaching the big picture of brand strategy. You know, the stuff that helps leaders build brands that truly wow. Ready to level up your brand consulting game? Let's chat! 💬 Follow me Bilal Khalid for more marketing, branding, and sales insights! #branding #marketing #socialmediamarketing #sales #salesinsights #marketingmanager #businessgrowth #socialmediaexpert #businessconsultant

What's your brand strategy confidence score? Give yourself a mark out of 5 for each question. 10 years ago mine was low - even though I'd run brand strategy projects for over a decade as a senior leader in one of the world's biggest brand strategy firms. I've done a lot of work since then in each of these 5 categories. I'll be sharing all the shortcuts for you in 45 minutes today. I'm running a free webinar on "How To Beat Brand Strategy Imposter Syndrome" at 16:00 GMT. There's still time to get in on the action through the link below. https://lnkd.in/eybErdcT And if you can't make it live, no problem. Anyone who signs up will get the replay. Let's get your score up! #brandstrategy #branding #marketing #marketingstrategy

*Exciting news to share!* At ShuBu Creative, we are constantly evolving and seeking new ways to provide the most value to our customers. Specifically, we’ve seen the impact of delivering brand clarity in quicker, more manageable chunks—stakeholders and thier clients are involved in the roadmap to marketing success from the get-go. This insight has led to the development and launch of ShuBu’s Brand Clarity Workshop! Unlike the traditional agency discovery process, which can be time-consuming and expensive, our Brand Clarity Workshop is designed for today’s busy business owners and C-suite leaders. We streamline the process by integrating stakeholders into interactive sessions, consolidating customer insights, and leveraging industry research, ensuring you get the most out of your time and resources. Curious to learn more? Visit our new landing page in the comments to discover how we can transform your brand from bland to impactful in a way that resonates deeply with your customers.