BasedOn

How do you tell the story of a complex industry that spans three counties and includes everyone from start-up entrepreneurs to healthcare systems to world-class academic and scientific research institutions? To tell this story, Lansing Economic Area Partnership | LEAP engaged BasedOn with the challenge to bring the power of brand to this region’s distinctive and growing industry sector. Our team translated the region's assets, beliefs and unequalled place in the state into a dynamic system including look, language and name for the region to use in attracting new investment, business and talent. #michiganshealthcore #accelerateideas #lifesciencetechnology #brandidentity #identitydesign

"The Result of Passion" campaign that #BasedOn developed for McIntosh and Jeep launched earlier this week, featuring two creative icons - Ralph Gilles, Chief Design Officer of Stellantis, and Carl Craig, Detroit techno pioneer and Grammy-nominated icon - who discuss the intersection of #innovation and #artistry, #Detroit and iconic product collaborations. This campaign celebrates the unmatched McIntosh Laboratory, Inc. audio experience in the legendary Jeep #GrandWagoneer across various social platforms - using reels, stories, posts, short form and long form video to generate awareness and interest amongst future car shoppers. 🎥 Watch Now: https://lnkd.in/gZU3c7Cj A special thank you to McIntosh, Jeep and Stellantis for their continued collaboration and vision. We are looking forward to building on this momentum in 2025. #DigitalMarketing #InfluencerMarketing

This 100-year old Detroit organization recently took a bold step with our studio, one we at BasedOn could definitely relate to: they changed their name to Boldli! With renewed energy and an exceptional story to tell, Boldli works with young people of diverse abilities throughout Detroit and across the state. #Boldli #EverydayExceptional #brandidentity #identitydesign

It’s not often that an entire city block of historic buildings has a new chance at life, so when Olympia Development reached out to BasedOn to help shape the block’s next chapter, we were all in. Our team dove into the buildings’ histories as well as renovation plans for the seven buildings to function together as a mixed-income apartment community. Anchoring the south end of the Cass Corridor and a key corner in The District Detroit, we’re excited to see these buildings come back to life! Learn more at HenryStreetApartments.com    #TheDistrictDetroit #OlympiaDevelopmentofMichigan #historic #apartments #historic  #Detroit

We drive meaningful impact and lasting change when we make our voices heard. And we are early voting in Michigan. Join us. Learn more about where and how to vote in Michigan: https://lnkd.in/ga-di-BK #Election2025 #Vote

This week, we celebrate the launch of Business Leaders For Michigan's refreshed brand. BasedOn is proud to have collaborated with Business Leaders For Michigan to develop an evolved strategic brand framework, verbal and visual identity. #brandstrategy #brandidentity #identitydesign

Join us in congratulating our client, Boldli, on a successful launch of their new brand identity. Building on 104 years of service to our region's youth and their families, Boldli's new brand identity embodies an unwavering commitment to empowering young people with diverse abilities to thrive. BasedOn's team of strategists and designers created a brand strategy and a verbal and visual identity that is fluid, dynamic, inclusive and bold, empowering Boldli to effectively tell its story in a way that meaningfully informs, educates and engages. #brand #brandstrategy #identitydesign #detroit #youth #education

As a long standing strategic, design and creative partner to the Detroit Athletic Club, we are proud to feature a new case study that documents our work with the DAC over the years. BasedOn developed an overall brand strategic framework and related verbal and visual identity responsive to the evolving needs of members, prospects, staff and the broader community. Additionally, our team developed signature identities for food and beverage offerings, crafted membership recruitment / retention campaigns that enabled the DAC to exceed membership targets and served as a reliable thought partner on all things brand. View the full case study: https://lnkd.in/gBnbQEV6. #brandstrategy #identitydesign #hospitality

At BasedOn we find inspiration in our team, and the incredible work they do on behalf of our clients. This month, we celebrate Deonna Camastra, whose 1-year anniversary with BasedOn is this month. Deonna is a graduate of Detroit's renowned College for Creative Studies, and is Designer here at BasedOn who specializes in print and motion design. We are so happy that she is part of our team. #teamfeature #basedon #motiondesign #graphicdesign #identitydesign

We are proud to support McIntosh Labs as it introduces the MX1200 Reference Entertainment System in the 2024 Jeep Wagoneer S Launch Edition, the ultimate mobile sound stage. #basedon #mcintosh #wagoneer #soundsystem